Devyani International: Unveiling Growth Opportunities in KFC, Pizza Hut & Taco Bell

“The food services market is evolving rapidly with newer technologies and platforms like ONDC. While we are still in the early days, we believe that these have the potential to benefit all the stakeholders in the industry. We have already onboarded Pizza Hut on the ONDC platform and we are working on integrating all of our other brands on these new platforms to ensure that we are available wherever our customers desire.”
-Manish Dawar, Chief Financial Officer

Stock Data

Ticker	DEVYANI
Industry	Restaurant
Exchange	NSE & BSE

Share Price

Last 1 Month	2.8%
Last 6 Months	-6.1%
Last 12 Months	11%

Business Basics

Devyani International Limited is a leading quick-service restaurant (QSR) company based in India. It is one of the largest franchisees of Yum! Brands, operating popular brands such as KFC, Pizza Hut, and Taco Bell in various regions across India. The company has a strong presence in both urban and rural markets, catering to a wide range of customers. Devyani International operates a diverse portfolio of restaurants, offering a variety of food options to suit different tastes and preferences. The company focuses on delivering high-quality food made from fresh ingredients, ensuring a consistent and enjoyable dining experience for its customers.

In addition to its franchised restaurants, Devyani International also operates its own brand, called “Vaango,” which offers authentic South Indian cuisine. The company follows a proven business model, leveraging the strong brand recognition of its partner brands and benefiting from their established marketing strategies. Devyani International has a robust supply chain network, ensuring the availability of ingredients and products across its restaurant locations.

Devyani International has a strategic expansion plan, continuously exploring opportunities to open new restaurants and expand its presence in untapped markets. The company’s growth is driven by a combination of opening new restaurants, acquiring existing restaurant chains, and taking advantage of franchise opportunities. Through its strong brand portfolio, operational efficiency, and commitment to customer satisfaction, Devyani International has become a prominent player in the QSR segment in India. The company’s ability to adapt to evolving consumer preferences and deliver quality food offerings positions it for continued growth and success in the competitive foodservice industry.

Q4 FY23 Financial Performance

Devyani International Limited reported Total Income for Q4 FY23 of ₹766 Crore up from ₹593.13 Crore year on year, a growth of 29.14%. Consolidated Net Profit of ₹59.87 Crore, down 21.1% from ₹75.93 Crore in the same quarter of the previous year. The Earnings per Share is ₹0.50 in this quarter.

Devyani’s Brand Portfolio

Devyani International Limited operates several renowned brands in the quick-service restaurant (QSR) industry, including KFC, Pizza Hut, Taco Bell, and Vaango. Each brand offers a distinct dining experience and a unique menu to cater to different customer preferences. KFC, a globally recognized brand, is known for its signature fried chicken. With a focus on flavorful and crispy chicken, KFC offers a variety of menu options, including chicken buckets, burgers, wraps, and snacks. The brand has garnered a strong fan base for its secret blend of herbs and spices, creating a distinct taste that customers love.

Pizza Hut, another well-known brand, specializes in serving delicious pizzas with a variety of toppings and crust options. Pizza Hut is synonymous with casual dining and offers a comfortable and family-friendly atmosphere. In addition to pizzas, the brand also serves a range of pasta dishes, appetizers, and desserts, providing a complete dining experience for pizza lovers. Taco Bell, a popular Mexican-inspired QSR brand, brings a unique twist to fast food with its diverse menu of tacos, burritos, quesadillas, and other Tex-Mex delights. Taco Bell is known for its bold flavors, customizable options, and innovative combinations, appealing to customers looking for a quick and satisfying Mexican food experience.

Devyani International also operates its own brand called Vaango, which specializes in authentic South Indian cuisine. Vaango brings the flavors of South India to its customers, offering a variety of dosas, idlis, vadas, and other regional specialties. The brand focuses on serving freshly prepared dishes with high-quality ingredients, ensuring an authentic and enjoyable dining experience for South Indian food enthusiasts.

Recent Updates In Devyani’s Brand Network

At the end of FY23, the company had 1,243 restaurants, which is more than twice as many as Devyani had three years prior. In the brand portfolio, 305 new stores were opened in FY23, with 66 of those opening in the fourth quarter. As of the end of FY23, the company’s portfolio included 112 stores for Costa Coffee, 510 stores for Pizza Hut, and 543 stores for KFC globally. KFC India increased its store count by 126 net new locations in FY23, bringing the total number of locations to 490. In FY23, Average Daily Sales increased to ₹117,000 from ₹113,000 in FY22 due to an expanded store footprint. The annual Same Store Sales Growth was 16%. KFC India’s revenue was ₹1,771 crore, up 45% from the previous year.

This year, Pizza Hut in India added 93 net new locations, surpassing the 500-store threshold and reaching a total of 506 locations. The Average Daily Sales for the year were ₹42000, the Revenue was ₹700 crore, up 32% year over year, and the SSSG was 4.4%. The cost of cheese is still rising, because of this and the modifications to the product mix, gross margins decreased slightly in FY23 from 75.6% to 74.4%.

In FY23, Costa Coffee opened its 100th store. To expand our footprint and bring our total to 112 stores, the company added 57 stores over the course of the year. With an increase in ADS to ₹35,000 from ₹29,000 the year before, Revenue also surpassed the ₹100 crore mark. Because of the inflation in coffee and milk prices, the gross margin was slightly lower at 79%.

Company’s Development In Metro & Non Metro

The distribution of stores in India continues to shift in favour of non-metro destinations, with 53% of core brand stores now located in non-metro locations. However, a sizable portion of consumer spending is currently spent in the Metros. The management is convinced that the upcoming towns will drive growth over the next ten years.

The management also commented, “We continue to actively pursue new trade areas in metro cities and upcoming locations. This will help us take our brand closer to our customers and give them better experience. Thus, solidifying our presence in the domestic markets.”