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Vaibhav Global Limited (VAIBHAVGBL) Q3 FY23 Earnings Concall Transcript

Vaibhav Global Limited (NSE: VAIBHAVGBL) Q3 FY23 Earnings Concall dated Jan. 25, 2023

Corporate Participants:

Disha Shah — Investor Relations, Adfactors PR

Sunil Agrawal — Managing Director

Nitin Panwad — Group Chief Financial Officer

Analysts:

Abhilash Heran — — Analyst

Sachin Kasera — Svan Investments — Analyst

Pritesh Chheda — Lucky Investment Managers — Analyst

Sumesh Guleria — WealthCulture — Analyst

Nilesh Shah — Envision Capital — Analyst

Rohan Mehta — — Analyst

Aniketh Rekhar — — Analyst

Heena Parekh — — Analyst

Aditya Mehta — G. K. Capital — Analyst

Presentation:

Operator

Ladies and gentlemen, good day, and welcome to Vaibhav Global Limited Q3 and Nine Months FY ’23 Earnings Conference Call. [Operator Instructions] Please note this conference is being recorded.

I now hand the conference over to Ms. Disha Shah from Adfactors PR. Thank you, and over to you, ma’am.

Disha Shah — Investor Relations, Adfactors PR

Good evening, everyone, and thank you for joining us on Vaibhav Global’s earnings conference call for the quarter ended December 31, 2022. Today, we have with us Mr. Sunil Agrawal, Managing Director; Mr. Nitin Panwad, Group CFO; and Mr. Prasanth Saraswat, Head of Investor Relations.

We will begin the call with opening remarks by Mr. Sunil Agrawal on the business of operations, key initiatives and a broad outlook, followed by a discussion on the financial performance by Mr. Nitin Panwad, after which the management will open the forum for Q&A session.

Before we get started, we would like to point out that some statements made or discussed on today’s call may be forward-looking in nature and must be viewed in conjunction with the risks and uncertainties that we face. A detail statement and explanation of these risks is included in the earnings presentation, which has been shared with you all earlier. The company does not undertake to update these forward-looking statements publicly.

I would now like to invite Mr. Sunil Agrawal to make his opening remarks. Over to you, sir.

Sunil Agrawal — Managing Director

Thank you, Disha. I welcome you all to Vaibhav Global’s Q3 FY ’23 earnings call. I hope that you have reviewed our results and accompanying presentation that provides details on the business operations and the current market conditions. I will now take you through the performance for this quarter.

Sales for the quarter were INR724 crores, down by 3.6% from INR750 crores in the third quarter of last year. However, the top line is encouraging over pre-COVID period of Q3 FY ’20 with a strong growth of 28.5%. This performance is with the backdrop of current moderating consumer demand, amidst inflationary environments.

In our UK market, many of the major delivery partners are facing strikes, which had an industry-wide impact on deliveries. Further, during the quarter, we faced a cyber attack, which resulted in temporary disruptions to our US and UK businesses. The company has demonstrated resilience in current economic environment as our revenue growth would have been flattish year-over-year if we negate the impact of cyber attack and delivery disruptions.

Our gross margins continues to remain strong at 60.6%. Our vertically integrated business model allows product differentiation with lower ASP and helps us maintain market-leading gross margins. EBITDA for the quarter has been at 10.5% in Q3 versus 8.1% for Q2 and 11.4% in Q3 of last year. Our sustained efforts on cost optimization helped the sequentially improved EBITDA margin, which bottomed out in Q4 FY ’22.

During the quarter, our Germany business continued its growth momentum and is now clocking approximately EUR1.5 million revenue every month. Other business metrics are also trending positive. Today, we are dispatching more than 3,500 pieces a day. In terms of customer engagement, our CSAT score in Germany is 96%. We are under discussion with other affiliates to gain more households in Germany.

As Shop TJC UK, the field channel upgrade continues to give positive outcomes in terms of new TV customer acquisitions. New TV customer acquisition rate, which was negative prior to upgrade, continues to be positive with year-over-year growth every month. Customer acquisition growth was, however, overshadowed due to historical inflationary levels and weak consumer sentiments.

Our D2C brand, Rachel Galley, is performing very well with 200% Y-o-Y revenue growth on a low base. In US, even though the inflation is inching downwards, consumer sentiment remain muted. We are taking positive measures to mitigate the impact of these headwinds on our business, including expanding product portfolio of under $10 and $20 of products, content improvement, expand our TV footprint, digital and OTT promotions, etc. We believe that these headwinds are transient and we are well placed to leverage the full potential of US and UK markets.

Our vertically-integrated supply chain networks spanning 30 countries is the backbone of our business and a key differentiator. It is helping us with increased product availability. The low-cost manufacturing with value sourcing enables to serve value-conscious customers in our addressable markets in US, UK and Germany, thus achieving industry-leading gross margins.

We reached TV homes through cable, satellite, telecom networks and over-the-air antenna, also called the OTA broadcast. Our products are also available on digital channels, including proprietary website, smartphone apps, OTT platforms and marketplaces. Further, our four-hours framework, widening reach, new customer registration, customer retention and repeat purchases remains to be our key levers for growth. The reach of our TV networks by the end of Q3 FY ’23 was approximately 129 million TV homes, which is 2% higher Y-o-Y. We’ve been expanding our customer base by leveraging diverse product portfolio and omnichannel presence.

Our unique customer base is at 0.5 million. New registration set on a TTM basis is at 3.2 lakhs. New customer acquisition on TTM basis stands at 2.4 lakhs, which is lower by 1% Y-o-Y, but significantly higher by 79% over pre-COVID period of Q3 FY ’20.

On a sustainability aspect, we are glad to announce that recently, we successfully conducted and passed this SMETA 4-Pillar audit for two of our units. The SMETA audit signifies highest standard of labor, health and safety at our manufacturing facilities and recognizes our efforts toward sustainability.

Another important aspect of sustainability efforts is our midday meal program, Your Purchase Feeds. Recently, we crossed a milestone of 73 million meals with a run rate of approximately 54,000 meals donated every single school day. We are also closely monitoring the economic landscape and are adapting our strategies as necessary to take advantage of any opportunity that may arise. Overall, while we are aware of the current macro headwinds, we remain optimistic about the future and are confident in our ability to navigate these challenges and achieve our goals.

Considering current macro indicators, we expect to achieve flattish to 2% top-line growth in Q4 and end the fiscal year with negative 3% to 2% top line growth. For FY ’24, we expect to deliver revenue growth of 8% to 10% range with strong operating leverage over current year. However, our midterm outlook remains intact, and we expect to deliver mid-teens revenue growth in subsequent periods with decent operating leverage.

Further, the Board of Directors of the company have declared an interim dividend of INR1.5 per share for the quarter. We look forward to maintaining a balance between growth, investment and quarterly payouts to generate sustainable value for our stakeholders.

With this, I now hand over the call to Nitin to discuss financial performance. Over to you, Nitin.

Nitin Panwad — Group Chief Financial Officer

Thank you, Sunil, and good evening, everyone. A warm welcome to Vaibhav Global’s earning conference call. While Sunil gave some details on overall performance and business status in the just concluded quarter, I will now take you through our financial performance for the quarter and nine months ended 31st December 2022 in detail.

Broader economic challenges are there since last few quarters continued to impact our growth scenario. Quarterly revenue of INR724 crores were on the backdrop of muted consumer sentiments resulting in revenue decline of 3.6% year-over-year. While the quarter three financial year ’23 top-line reflects temporary impact on current macro environment. However, growth of 28.5% over pre-COVID period of quarter three FY ’20 is encouraging.

In local currency terms, Shop LC USA had a decline of 11.3% in sales, which was majorly driven by mute consumer sentiment and cyber attack in last quarter. However, the declining retention rates in US, we hope that it might trigger the consumer sentiments positively and may create a new opportunity in US economy continues to evolve.

In Shop TJC UK, growth in new customer — new TV customer acquisition on 3D TV platform continued during the quarter, reassuring our investment in upgrading our channel solutions. However, weak consumer sentiment in UK overweighted the growth prospectus, and hence, in Q3, revenue has shown a decline of 10.9% year-over-year. Performance in UK were also partly affected by cyber attack and disruption in delivery market during the quarter. As Sunil had mentioned already that had this attack and delivery disruption did not happen, our revenue would have been flattish year-over-year in Q3.

Shop LC Germany is scaling up well with revenue and customer numbers increasing every month at operating level, we are confident to breakeven in this territory by H2 FY ’24. Our TV revenue was INR441 crores and digital revenue was INR269 crores. TV revenue declined by 5.5% year-over-year and digital revenues grew by 0.4% year-over-year. Our focused investment in omni-channel helped in relatively better performance in digital segment for us.

On comparing against pre-COVID period of Q3 FY ’20, the growth is encouraging with TV growing by 18.7% and digital by 50.2%. While the current macro situation is volatile, long-term growth prospectives are promising in our addressable markets. Our sustained investment in growing omni-channels have resulted in 59% of new customers being acquired digitally. Omni-channel distribution promotes cross-selling potential, encourage customers to transact on both TV and digital platforms, which gives them a unique shopping experience. Omni-channel customers also have a significantly higher lifetime value than customers who buy only on TV or only on digital. Having a wider product basket across platforms is a great opportunity to increase wallet share of the consumers.

Our Budget Pay feature provides consumes with the convenience of buying on EMI. During the quarter, the product sold via Budget Pay contributes 38% of our total retail revenues. This feature has added a level of affordability, especially during the current inflationary environment, which also helps in further improving customer engagement.

Our non-jewelry segment comprising fashion accessories, lifestyle products, beauty products and apparels. Today, it contributes 28% of total retail revenues. Over the past few years, share of non-jewelry has increased multi-fold, indicating our ability to take higher wallet share out of the same customers.

Owing to our moat [Phonetic] of being vertically-integrated, we were able to maintain gross margin of 60.6%. EBITDA margin for the quarter was 10.5%, which has shown sequential improvement over past few quarters. Our cost initiatives, better pricing and narrowing losses in German helped achieving our double-digit EBITDA margin during this period. Profit after tax for the quarter was INR39 crores against INR69 crores of loss. Our balance sheet continues to remain healthy with robust cash flow generation. Operating cash flow and free cash flow of INR121 crores and INR96 crores respectively reflects year-over-year improvement of operational efficiency and capex reverting to normal levels. ROE and ROCE of 9.5% and 14.5% respectively continue to suggest effect of lower profitability.

We perceive current revenue pressure as transient. Being late to recent macro headwinds and near-term challenges in operating environment, we are also committed towards creating sustaining values for stakeholders, and I’m pleased to announce that the Board has approved third interim dividend for the year of INR1.5 per equity share. Considering current macro indicators, we expect that the top line will be flattish to 2% in quarter four and end this fiscal year with a negative 3% to negative 2% top line growth.

For financial year ’24, we expect to deliver revenue growth in 8% to 10% range with strong operating leverage over current year. We remain committed and are confident to deliver strong returns for our stakeholders in the mid- to long-term and expect to deliver mid-teen revenue growth in subsequent periods with decent operating leverage. While our financial performance may not have been as strong as we had hoped, we are taking steps to improve and remain confident in our long-term success. We have a wider product portfolio with omni-channel presence and believe that continued focus in our core competencies will drive growth in coming years.

Thank you. Back to you, moderator.

Questions and Answers:

Operator

Thank you very much, sir. [Operator Instructions] We have a first question from the line of Abhilash Heran [Phonetic], an Investor. Please go-ahead.

Abhilash Heran — — Analyst

Hello.

Sunil Agrawal — Managing Director

Hello, Abhilash.

Abhilash Heran — — Analyst

Can you explain in detail on the sourcing front for our various products that you already have in Q3 lifestyle products? How do we decide on in-house manufacturing versus outstation? Can you elaborate on that on detail?

Sunil Agrawal — Managing Director

Sure, Abhilash. So, we decide on what product line are we good in manufacturing and what product line is best to outsource from outside. So, most importantly, the product idea starts with the product idea. So, product development is done by our in-house units as well as product samples are submitted to us from the outside. And that are then presented to our merchandisers and buyers. And then, whatever the product segment which would be successful at the front end at the retail units is then brought back from respective units. So we respect the ingenuity and the creativity of outside vendors. If somebody has presented a new product and interesting product from outside that we believe would be good for us, we will buy it from them, not copy and manufacture it ourselves.

Having said that, we have more than 250 people within our product development team that constantly comes up with new ideas, new product, and so more and more manufacturing is going towards our own units. So, predominantly, jewelry will be manufactured by us and apparel — the ladies fashion garments are manufactured by us.

Abhilash Heran — — Analyst

Okay, sir. On the designing part, so that entire designing is done for our products in-house?

Sunil Agrawal — Managing Director

Mostly, unless some third-party vendor would come up with unique design with their own design team and offer those products to us, in that case, we will negotiate the price with them and buy from them. But within Jewelry and Fresh & Apparel is a very small amount that we buy from outside. We buy like home product or beauty product or accessory, handbags that we buy from outside.

Abhilash Heran — — Analyst

Okay. Sir, can you explain like why is that these parts are not manufactured inside — in-house? Is it due to — for what reasons are these not manufactured in-house?

Sunil Agrawal — Managing Director

So, it’s a matter of scale. So we want to go into the manufacturing of a product line that has already matured or is at scale, or we can scale very quickly. So, if in future the product line skills is in our business and would sustain our own manufacturing, we will definitely go there.

Abhilash Heran — — Analyst

Okay, okay. So that helps. Sir, how much time does it take to recover the customer acquisition cost to their respective lifetime value across various platforms?

Sunil Agrawal — Managing Director

So on TV, the store for acquiring and selling is same. So it’s very difficult for us — it’s impossible for us to differentiate what is acquisition cost and what is the selling cost. So we don’t look at it that way. How we look at television broadcasting is that within 18 months, the TV cost, the broadcasting cost should be 10% to 12% of our revenue. So, we look at it in 18-month basis. On our digital customer acquisition, we try to acquire customers at one-third the lifetime value of that customer. And different channels have different lifetime value. For example, Google, Facebook has about $70 to $100 lifetime value, whereas OTT like Roku or Fire TV or Apple TV, there is about $2,500 lifetime value. So we try to keep our customer acquisition cost at one-third the lifetime value — of below one-third the lifetime value.

Abhilash Heran — — Analyst

This is all that [Phonetic] you mentioned, right?

Sunil Agrawal — Managing Director

Sorry?

Abhilash Heran — — Analyst

This is for the various platforms like acquisition through Facebook and Google?

Sunil Agrawal — Managing Director

Yes. Facebook and Google lifetime value is between $70 to $100, and the lifetime value through connected TV or OTT, that we call, is about $2,500.

Abhilash Heran — — Analyst

Understood, understood. Sir, can you explain more on the delivery front across various regions? How do we manage the last mile delivery?

Sunil Agrawal — Managing Director

Yeah. So at all three locations, we have contracts with the local shipping companies. For example, in US, we have contact with DHL and FedEx. So, depending on the distance and the weight and value of the item, our software offers the most optimal service, and our operator automatically prints that respective label. In UK, we have service through Royal Mail and Evri and DPD and Amazon, so four providers. And within four providers, our automatic software prints the most optimum label for us. In Germany, it is all DHL and DPD that distribute our products.

Abhilash Heran — — Analyst

Understood. Sir, last question from my side. Sir, you have mentioned that you generally don’t sell products which have a gross profit margin lower than 60%. So, sir, have we ever considered or are there products which can generate higher traffic but might generate less gross profit than 60%? Are we open to that or are we going to stick to these gross profit margin above 60%?

Sunil Agrawal — Managing Director

Yeah. So we have designed our business on Zara, if you know Inditex. So, Zara model is all in-house brands and minimum they’ll make 54%, 55% margin at around INR25 billion revenue. So, our moral is that we would source product or even third-party brands to be sourced, but only that will afford our gross margin of 60%. If it is lesser than that, we just don’t entertain that brand. So that in fact would exclude, say, Apple or Samsung or Dell products for us. And we are happy to stay in the space where our brands would, over the years, become more ubiquitous and known and would have developed equity value within the brands.

Abhilash Heran — — Analyst

Okay. Thank you so much.

Sunil Agrawal — Managing Director

Thank you, Abhilash.

Operator

Thank you. [Operator Instructions] We have next question from the line of Sachin Kasera with Svan Investments. Please go ahead.

Sachin Kasera — Svan Investments — Analyst

Yes, sir. I wanted to crosscheck [Phonetic] a data-keeping question. So, the higher EBIT improvement in terms also because of the higher other income, so what exactly is there some operating part of this higher other income or is this just a one-off in that?

Sunil Agrawal — Managing Director

Yeah. Nitin?

Nitin Panwad — Group Chief Financial Officer

Hi, Sachin. So, other income includes the foreign exchange gain, which is around $800,000. So it’s around INR8 crores [Phonetic]. Apart from that, the other income mainly will be received through interest or the cash back from credit card companies.

Sachin Kasera — Svan Investments — Analyst

Sure. Secondly, you did mention that you have reached the pre-COVID December quarter, your revenues are much higher. But even — when you compare at the margin level, it’s significantly lower. Is it mainly to do with the investments that you have made in Germany or is it also to do with the fact that the high investments we made in sales and marketing in the existing markets, and hence it’s a twin impact and [Indecipherable] the margin should be significantly better?

Nitin Panwad — Group Chief Financial Officer

So, yeah, as we mentioned, majorly it is related to the investment we have done in Germany. And also that we have started investing in our — digitally to grow our digital sales and also investment in our broadcasting. So, both — compared to financial year ’20, so both areas we have invested, so both is impacting our EBITDA margin, but majorly it is related to Germany.

Sachin Kasera — Svan Investments — Analyst

Sure. And lastly, considering the current subdued sentiments internationally, what gives us the confidence of being able to deliver 8% to 10% sort of revenue growth next year?

Nitin Panwad — Group Chief Financial Officer

I’ll take that. Sachin, we have — our Germany is scaling up, and our airtime [Phonetic] that we had acquired in US last year, which had additional investments and the digital investments we made, and as well as the D2C brand that we launched, Rachel Galley and TAMSY, so we are seeing them tracking better, and we’ll run the multiple simulations. And based on those simulations, we feel confident to give 8% to 10% growth in next financial year.

Sachin Kasera — Svan Investments — Analyst

Sure, sure. Thank you. All the best.

Nitin Panwad — Group Chief Financial Officer

Thanks, Sachin.

Operator

Thank you. We have next question from the line of Pritesh Chheda with Lucky Investment Managers. Please go ahead.

Pritesh Chheda — Lucky Investment Managers — Analyst

Sir, I was trying to interpret what we have put on Slide 31, where we are seeing a conscious investment for future potential and scale via accelerated investment in broadcasting and digital. When I understand your businesses, it’s — post gross margin, it’s a fixed cost business in terms of largely the broadcasting expense that we incur. So, when I look at your P&L, these numbers are flat Y-o-Y at about INR730 crores. So, the question is, have we added any cable — the TV numbers or some time back, we were like fully there in terms of US and UK in terms of a cable TV connection, so just if you could highlight a little bit more on what you want to mean by this?

Nitin Panwad — Group Chief Financial Officer

Yeah. So, Pritesh, in US, the cable broadcasting, we still have about 15 million homes that we are not in currently. So, those 15 million are cable and OTA homes, so, we still — after we have made this investment into additional cable homes, for example, Comcast, Cox and many national OTAs, we are still not fully distributed. And as we get the opportunity, we take them because we don’t get those cable homes every day. We constantly follow up, and sometimes they are fully distributed, they don’t have any opening. Whenever the opening comes, we will take them. So that is in US.

In Germany, we still have about 15 million homes that we are not in currently. After entering the country, we are majority distributed, but still there is a lot of potential over there. So, this is mainly about broadcasting. And the next part of the digital was also digital marketing on our digital properties as well as our OTT as well as Amazon. So all three places, we made investments in last quarter to get our footprint larger and acquire customers.

Pritesh Chheda — Lucky Investment Managers — Analyst

Some quarters back, let’s say, some years back, we were saying that in US, whatever and wherever we want to beam in, we have beamed in and whatever residual is, is either expensive or it’s not our target market. So it’s just that it’s an opportunistic entry and hence we have taken it. That’s how we should perceive it or…

Sunil Agrawal — Managing Director

So, just for example, the Comcast is about 20 million homes that we were very small implementation in that. And a few years ago, they were asking quite high amount. But recently, we bought a reasonable broadcast opportunity and we took it. And we’ll continue to look at those opportunities whenever they can come out there. So, that 18 million to 20 million homes was an opportunity. Of that, we are already in about 10 million. There are still 8 million opportunity within Comcast. Cox is another 1.5 million and an OTA — the full power OTA, there’s other 10 million homes opportunity for us.

Pritesh Chheda — Lucky Investment Managers — Analyst

So these are long deals or these are — so these are multiyear deals that you have signed or these are deals windows for like a couple of years, three years?

Sunil Agrawal — Managing Director

So these deals are — we sign for a year, but we have a limit on these deals for — within 90 days notice period, we can exit.

Pritesh Chheda — Lucky Investment Managers — Analyst

Okay. So you might not get a similar pricing maybe next year? You got to bid — okay, okay, okay.

Sunil Agrawal — Managing Director

For pricing, even at any price, these may not be available because they are fully distributed from their side.

Pritesh Chheda — Lucky Investment Managers — Analyst

Okay, understood. Then on the Slide 15, you are mentioning about these households where you’re not there. So, we just want to recap. So, in US, out of 75 million, now in how many households we are there?

Sunil Agrawal — Managing Director

So, this was mentioned, we are about 8 million to 10 million homes, still short from fully distribution.

Pritesh Chheda — Lucky Investment Managers — Analyst

From — so you are in 65 out of 75?

Sunil Agrawal — Managing Director

I don’t have exact number with me how many we are out of this, but OTA, the 17 million includes full power and low power. Now, full power point of view, we are still 10 million homes which have still potential for us to get in on full power. Now, the revenue difference between full power and low power is about 5 to 7 times. So, whenever we’ll get that opportunity, we’ll take them in future as well.

Pritesh Chheda — Lucky Investment Managers — Analyst

And in UK, if you could give a similar — in 27 million, how much more left to reach?

Sunil Agrawal — Managing Director

Yeah. So in UK, we are fully distributed in all 27 million homes, but there is still opportunity. For example, ITV is the number 2, number 3 broadcaster here in terms of audience. So, if we get an opportunity to get a few hours on ITV broadcast, we will take it. So we already are on OTA — full power OTA, that is free view in UK. But to get into the National [Phonetic] broadcast channel to get part time on that, we’ll still take it. But then there’s, again, very opportunistic. Sometimes those times are very rare to combine. If it comes, that only increases our reach to the audience that would not normally come to shopping genre. So shopping genre in certain area, they may not come.

Pritesh Chheda — Lucky Investment Managers — Analyst

Okay. Understood. And Germany, you said you have 15 more to go, so you are in 12 out of 27?

Sunil Agrawal — Managing Director

So, Germany and Austria put together is, I think, 43 million. Prashant, if you can give an exact number?

Pritesh Chheda — Lucky Investment Managers — Analyst

Right. As of now, we are in Germany or we have started beaming in Austria also?

Sunil Agrawal — Managing Director

We started in Austria from day one last year also. So they are pretty combined markets, and they ship out to Austria already. So combined market, we still have 15 million opportunity there.

Pritesh Chheda — Lucky Investment Managers — Analyst

So if you want to share our outlook on the carriage cost next year, inclusive of the OTA channel — cable, will there be a rise in — there is — you’re going to add something or we saw a step up this year and next year, we need not see the rise?

Sunil Agrawal — Managing Director

Again, Pritesh, this is very opportunistic. We don’t know when we will get. So, I cannot give a guidance on that. But what we are giving guidance is a strong leverage next year, because this year’s profitability was quite subdued. And how we are seeing — we already bottomed out from a margin point of view. As you saw in current quarter, we’re already double digit. So, year-over-year, our margins will continue to expand.

Pritesh Chheda — Lucky Investment Managers — Analyst

Okay, okay. Thank you very much, sir.

Sunil Agrawal — Managing Director

Thank you, Pritesh.

Operator

Thank you. [Operator Instructions] We have next question from the line of Sumesh Guleria with WealthCulture. Please go ahead.

Sumesh Guleria — WealthCulture — Analyst

Hi, sir.

Sunil Agrawal — Managing Director

Hello, Sumesh.

Sumesh Guleria — WealthCulture — Analyst

Sir, my question is regarding to EBITDA margin. So, right now, we have reached 3.5% EBITDA margin. And you have mentioned that it’s kind of bottomed out. So, financial year ’24, what kind of number we can expect from the company?

Sunil Agrawal — Managing Director

So we don’t give guidance on EBITDA for the next year. But what we can say is, the confidence that you would have a strong leverage over current year. And year-over-year, you will see growth in every quarter.

Sumesh Guleria — WealthCulture — Analyst

Okay, sir. Okay. Thank you. Thanks a lot.

Sunil Agrawal — Managing Director

Sure, Sumesh.

Operator

Thank you. We have next question from the line of Nilesh Shah from Envision Capital. Please go ahead.

Nilesh Shah — Envision Capital — Analyst

Hi, Sunil. Just wanted your color in terms of — you’ve mentioned about introducing products in the $10, $20 categories. What kind of products these would be? Would these be in our traditional jewelry or our lifestyle segment or are we looking at some other kind of products? Number one. And number two is, what impact will this have on our margins? I mean, would this be margin dilutive or are general fundamentals of 60% gross margins even be applicable for this category? So if you can just kind of share your thoughts on this, please?

Sunil Agrawal — Managing Director

Sure, Nilesh. So, I’ll answer your second question. For us, 50% margin is a bottom line. So we would not bring any product category or any product segment which would go against this business principle. So, to answer your second question, no, our margin will stay above 60%. The first part of the question is $10, $20. We already have a time dedicated to $10 and $20. What I meant to say in my remarks is that we are — in view of the current economic sentiments, we are accelerating that space a little bit more. And with that, the customer acquisition is higher, customer engagement is better and the return rate is low.

Nilesh Shah — Envision Capital — Analyst

Great. Thank you. Thank you so much.

Sunil Agrawal — Managing Director

Sure, Nilesh.

Operator

Thank you. We have next question from the line of Rohan Mehta, an Investor. Please go ahead.

Rohan Mehta — — Analyst

Good evening, sir.

Sunil Agrawal — Managing Director

Good evening, Rohan.

Rohan Mehta — — Analyst

Sir, I had a couple of questions. If you could just shed some more light on the cyber attack that had happened and the impact on our operations?

Sunil Agrawal — Managing Director

Sure. So, around 12th of November, we had a cyber attack on US and UK servers. So, for about two days, our business was disrupted almost completely. And after that, we started broadcast — actually online business came back up within 24 hours and our TV business came after two days. And our shipment was blocked for about one week, both US and UK, we could not ship products that customer has ordered. But overall, if we had had this impact and also postal disruption in the UK, we would have been flat year-over-year this quarter.

Rohan Mehta — — Analyst

Okay, okay. So, sir, are we going to be making any investments in cybersecurity going forward?

Sunil Agrawal — Managing Director

Yeah. So we already have good cybersecurity. But with such an attack, we came back up within two days. And normally in such attack, people have about two weeks that they take. So, we were able to — we had all the backups on cloud. And whatever our on-prem server apps were, we were able to move it on cloud and started from there. Now, all our apps are on cloud and we have beefed up our security through SEFA and Sophos. And we are fairly confident of repairing any such attack in future. Now you can never guarantee them, but we feel fairly confident that we have now good position — good execution.

Rohan Mehta — — Analyst

Right, right. Fair enough, sir. So you spoke about the German market. So, is growth in line with our expectation of forecasts or has there been any impact in terms of the general global economic scenario and the inflation that we hear about?

Sunil Agrawal — Managing Director

Yeah. So if it was not for inflation or current subdued environment, we would have been profitable earlier. But we are still feeling fairly comfortable to become breakeven in H2 of next financial year.

Rohan Mehta — — Analyst

Okay.

Sunil Agrawal — Managing Director

For the full year, we won’t be profitable, but we will be breaking even in H2 of next financial year.

Rohan Mehta — — Analyst

Understood, sir. Understood. One last question, sir. In terms of the countries where we source our products, is there any specific region or country wherein we are able to make better margins if you source from those countries or…

Sunil Agrawal — Managing Director

So, I would go a different way. So we go to the country and the product where we can make our 60% margin or up. Otherwise, we don’t even touch any other places that we can’t do those margins. So, as I mentioned earlier in my remarks, we buy products from 30 countries and then merchants cover them from whatever will be the right product from all over the place. And then, we put in the best possible product for the limited airtime we have on TV or limited space that we have online within our criteria of how much forward inventory we can keep, how many SKU we want to keep and how many inventory turns we would have.

Rohan Mehta — — Analyst

All right. Understood. Fair enough, sir. All right. Thank you, sir, and all the best.

Sunil Agrawal — Managing Director

Sure, Rohan. Thank you.

Operator

Thank you. We have next question from the line of Aniketh Rekhar [Phonetic], an investor please go ahead.

Aniketh Rekhar — — Analyst

Hello, sir?

Sunil Agrawal — Managing Director

Hello, Aniketh.

Aniketh Rekhar — — Analyst

Yeah. Sir, I have a few questions. So, sir, as we know that COVID situation, which has been there in China, how does this impacting us in terms of sourcing?

Sunil Agrawal — Managing Director

Yeah. So, since we source from 30 countries and our majority of sourcing is from India, and we are pretty agile. So we did not have any issues in getting our product or our requirement fulfilled.

Aniketh Rekhar — — Analyst

Okay, okay. So, sir, do we plan to expand this business model in India as well?

Sunil Agrawal — Managing Director

Perhaps down the road, Aniketh, but not at this time because long distance shopping in India is still not profitable and it’s still is in discovery phase. So, once Germany is successful and profitable and scaling well, we may look at Japan next before coming to India.

Aniketh Rekhar — — Analyst

Okay, okay. And sir, one last question. How many new products do we target to add every year?

Sunil Agrawal — Managing Director

So, on an average, we launch about 100 new products every day.

Aniketh Rekhar — — Analyst

100 new products every day?

Sunil Agrawal — Managing Director

Yes. So, it will be less, a little more, but that is about the velocity that we have.

Aniketh Rekhar — — Analyst

Okay, okay. Okay, sir. Thank you, sir. This is from my side.

Sunil Agrawal — Managing Director

Thanks, Aniketh.

Aniketh Rekhar — — Analyst

Yeah. Welcome, sir.

Operator

Thank you. We have next question from the line of Sachin Kasera with Svan Investments. Please go ahead.

Sachin Kasera — Svan Investments — Analyst

Sir, just one follow-up question on Germany. You mentioned about breakeven next year. So, one, are we referring to the EBITDA [Indecipherable]? And secondly, currently I believe at $1.5 million revenue monthly run rate, at any point of time or at what type of revenue run rate will the German operations become at the par with the company average?

Nitin Panwad — Group Chief Financial Officer

So, the current run rate was EUR1.4 million, about $1.5 million, and the profitability comes at EUR2.5 million. That is a current state. But now, from next year, we may get more airtime or we may have additional expenses. So we believe that it will need to be around EUR3 million for breakeven at that level of expense. So, this is what we’re expecting in H2 of next year. We’re expecting about EUR3 million per month net revenue.

Sachin Kasera — Svan Investments — Analyst

But that EUR3 million you’re expecting a net breakeven, sir?

Nitin Panwad — Group Chief Financial Officer

Yes. So, we don’t have any taxation because we’ve had accumulated losses, only depreciation and the base of gross block is not large. So, it is on PBT level. So, pretty much that is a net level.

Sachin Kasera — Svan Investments — Analyst

And do you expect in financial year ’25 or ’26, Germany should come to the company level? What is your — any broad sense on that?

Nitin Panwad — Group Chief Financial Officer

Yeah. So, at financial year ’24, ’25 we will be profitable for the full year. But next year H2, we will be breakeven. For the full financial year, we won’t be breaking even. But even after considering the losses in Germany, we will have strong leverage year-over-year next year.

Sachin Kasera — Svan Investments — Analyst

Sir, my question was that in which financial year will be operations of Germany, the EBITDA margins be at par with the company average level that we are having? So next year, we’ll break even. But when do we reach the company level of margins? Is it ’25, ’26, which year you think?

Sunil Agrawal — Managing Director

So we created the model, but that model is not the strength [Phonetic] of me and I would not even give the guidance such far out. So that’s a good question, Sachin. We can’t give guidance on that.

Sachin Kasera — Svan Investments — Analyst

Okay. The other question is related to Japan. You said at some of time [Indecipherable] Japan. So, is it that once at least Germany reaches almost closer to the company averages, then we look at a new venture because as we mentioned, that new venture has some sort of investment impacting margins. So, internally, what is the type of numbers we are looking? Are we looking at least Germany reaching the company level before we take up any other large one [Phonetic] like Japan?

Sunil Agrawal — Managing Director

Yeah. So we look at Japan approximately three years’ time from now.

Sachin Kasera — Svan Investments — Analyst

Thank you.

Sunil Agrawal — Managing Director

Thank you, Sachin.

Operator

Thank you. [Operator Instructions] We have next question from the line of Abhilash Heran [Phonetic], an Investor. Please go ahead.

Abhilash Heran — — Analyst

Hello?

Sunil Agrawal — Managing Director

Hello, Abhilash.

Abhilash Heran — — Analyst

Sir, can you explain why the full power OTA are 10 times more expensive than the low power OTA? And you had also mentioned that they’re productive around 6 to 8 times the normal cable. So can you explain that in detail?

Sunil Agrawal — Managing Director

So, the full power OTA are affiliated with the CBS, ABC, NBC or FOX. So, they have a lot of audience available to them because they are linked to the national programmers. And therefore, they have a large distribution, they’re large companies as well and customers who would want position on their platforms. They are on low power, they have no national affiliations and they are very small players, so no large customers are looking to distribute on them. So, full power OTA has more leverage into getting the better prices themselves, but still at our spend to sales ratio, they are very profitable for us.

Abhilash Heran — — Analyst

Yeah. So, sir, out of the 75 million households in the US, can you give the breakup on full power OTA, low power and normal cables, what will they generate [Indecipherable]?

Sunil Agrawal — Managing Director

Yeah, let me look at it. Nitin, do you have the data of how many — 70 million OTA homes, how many are full power and how many are low power?

Abhilash Heran — — Analyst

Out of 25, sir?

Sunil Agrawal — Managing Director

How many homes? We are in 70 million homes in OTA, of that how many are full power and how many are low power?

Nitin Panwad — Group Chief Financial Officer

Right. So, out of total 22 million homes in US, so low power is 17 million and high power is 4 million.

Sunil Agrawal — Managing Director

Nitin, how many high power units are still left to be penetrated? Like what will be the number of households — total households in the overall 75 million US households?

Nitin Panwad — Group Chief Financial Officer

So, 22 million, Abhilash. So, total 22 million OTA homes, where all of those homes have full power as well as low power. So, there are — for example, when you look at the channel like antenna, where no cable is needed. So you get about 30, 40 channels plus. So of the 30, 40 channel, the top five have our full power. And the rest of them are low power.

Abhilash Heran — — Analyst

And sir, can you give the same numbers for UK and Germany?

Sunil Agrawal — Managing Director

Yeah. In UK, how many are free views?

Nitin Panwad — Group Chief Financial Officer

29 million to 25 million.

Sunil Agrawal — Managing Director

Of the 25 million, how many are [Indecipherable]?

Nitin Panwad — Group Chief Financial Officer

17 million. Rest are in total, 17 million and 11 million is just potentially — only 6 million, 7 million is overlapping with other satellite or cable providers.

Abhilash Heran — — Analyst

Okay, sir. Okay. And sir, in this non-jewelry segment, you had mentioned that non-jewelry segment has higher customer acquisition costs. So why is that, sir?

Sunil Agrawal — Managing Director

Higher customer acquisition number, not the cost.

Abhilash Heran — — Analyst

Okay.

Sunil Agrawal — Managing Director