{"id":171421,"date":"2025-10-08T09:06:29","date_gmt":"2025-10-08T13:06:29","guid":{"rendered":"https:\/\/44.250.171.167\/?p=171421"},"modified":"2025-10-08T09:06:29","modified_gmt":"2025-10-08T13:06:29","slug":"the-bright-and-dark-sides-of-being-iex","status":"publish","type":"post","link":"https:\/\/alphastreet.com\/india\/the-bright-and-dark-sides-of-being-iex\/","title":{"rendered":"The Bright and Dark Sides of Being IEX"},"content":{"rendered":"<p>Recently we have analyzed the volume trend that investors are dumping <a href=\"https:\/\/44.250.171.167\/symbol\/iex\/\">IEX<\/a> stock like there\u2019s no tomorrow. Lets dive deeper into this story and figure out and whether that panic actually makes sense.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Story<\/h2>\n<p>Let\u2019s rewind back in time to 2008.<\/p>\n<p>That\u2019s when the Indian government opened up the power exchange market, a platform where electricity could be traded just like shares. The goal was simple, make power buying and selling more efficient.<\/p>\n<p><strong>Here\u2019s how it works:<\/strong><br \/>\nThe electricity lighting up your home doesn\u2019t come directly from NTPC or Tata Power. It\u2019s supplied by a distribution company (discom) that buys electricity from power generators and sends it to your local grid.<\/p>\n<p>To ensure steady supply, discoms sign long-term contracts with generators called Power Purchase Agreements (PPAs). These contracts lock in the price and quantity of electricity for years.<\/p>\n<p>But there\u2019s a catch. If electricity prices fall in the market, discoms still have to pay the higher, fixed PPA price. And if demand suddenly spikes, they might not have enough supply.<\/p>\n<p>That\u2019s why the government launched power exchanges,\u00a0platforms where buyers and sellers could trade short-term electricity contracts to balance demand and supply.<\/p>\n<p>They could buy a day in advance (that\u2019s the Day Ahead Market or DAM) or even a few hours ahead.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Birth of IEX<\/h2>\n<p>Enter the Indian Energy Exchange (IEX),\u00a0the first such trading platform in the country.<\/p>\n<p>Thanks to its early start and strong network effects, IEX quickly became the go to marketplace for power trading. Buyers and sellers flocked to it, and as more people joined, liquidity improved attracting even more participants.<\/p>\n<p>Even when rivals like PXIL (Power Exchange India Ltd) came later, they couldn\u2019t catch up.<\/p>\n<p><strong>Why?<\/strong><br \/>\nBecause liquidity drives everything. More buyers and sellers on one platform mean better prices and better prices attract more users.<\/p>\n<p>That\u2019s how IEX built its near-monopoly. Today, it still handles around 85% of exchange-based power trading in India. About half its revenue comes from the DAM segment alone.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-171431 size-large\" src=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Key-Operation-of-Power-Exchange-e1759928228704-1024x827.png\" alt=\"Key Operation of Power Exchange\" width=\"640\" height=\"517\" srcset=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Key-Operation-of-Power-Exchange-e1759928228704-1024x827.png 1024w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Key-Operation-of-Power-Exchange-e1759928228704-300x242.png 300w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Key-Operation-of-Power-Exchange-e1759928228704-768x620.png 768w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Key-Operation-of-Power-Exchange-e1759928228704.png 1313w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>The Curveball: Market Coupling<\/h2>\n<p>But now, IEX\u2019s dominance faces its biggest test.<\/p>\n<p>India\u2019s electricity regulator, CERC (Central Electricity Regulatory Commission), has announced that from January 2026, the DAM segment will shift to a system called market coupling.<\/p>\n<p><strong>What\u2019s that?<\/strong><\/p>\n<p>It means a central authority will match all buy and sell orders across <em>every<\/em> exchange IEX, PXIL, and even the newer Hindustan Power Exchange (HPX). So, if a buyer places an order on IEX, it could get matched with a seller on PXIL. The price would be uniform across exchanges.<\/p>\n<p>In short: IEX loses control over pricing and price discovery, its biggest advantage so far.<\/p>\n<p>&nbsp;<\/p>\n<h2>Why Investors Are Spooked<\/h2>\n<p>You can see why investors panicked.<\/p>\n<ul>\n<li><strong>Revenue hit:<\/strong> The Day Ahead Market makes up nearly one-third of IEX\u2019s total volumes. If customers start placing orders on rival platforms, those volumes and the transaction fees that come with them could shrink.<\/li>\n<li><strong>Loss of monopoly:<\/strong> Once prices are the same across exchanges, platforms will compete on fees and features. IEX\u2019s near-monopoly could weaken.<\/li>\n<li><strong>Pricing power gone:<\/strong> IEX currently charges around 4 paise per unit traded. Even a small cut by PXIL or HPX could hurt its revenue.<\/li>\n<\/ul>\n<p>With over 121 billion units (BU) traded in FY25, IEX earned about <a href=\"https:\/\/www.bseindia.com\/xml-data\/corpfiling\/AttachHis\/47960eab-532d-4a48-af6c-29afbef24010.pdf\" target=\"_blank\" rel=\"noopener\">\u20b9657 crore in revenue<\/a>, 75% of which came from transaction fees. The model is lean and lucrative, profit margins above 65%, ROE near 40%, and almost zero debt. But with coupling, that edge could erode fast.<\/p>\n<p>&nbsp;<\/p>\n<h2>Could It Still Be a Win?<\/h2>\n<p>Not everyone\u2019s writing IEX off just yet.<\/p>\n<p>Despite the fear, mutual funds and long term investors still hold substantial stakes in IEX. Why? Because the underlying opportunity remains massive.<\/p>\n<p>Only about 7% of India\u2019s total electricity is traded on exchanges today. The government wants to raise that to 25% in five years.<\/p>\n<p>So even if IEX\u2019s share drops, the overall market size could explode, leaving plenty of room for growth.<\/p>\n<p>Also, market coupling doesn\u2019t impact all of IEX\u2019s business segments. Its Real-Time Market (RTM), Term-Ahead Market (TAM), and Green Energy Market are growing fast and aren\u2019t being coupled yet.<br \/>\nIn fact, IEX\u2019s Q1 FY26 results showed strong traction, steady profits and 40\u201350% YoY growth in RTM and green segments.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-171432\" src=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Volume-of-short-term-transaction-of-IEX.png\" alt=\"Volume of short term transaction of IEX\" width=\"757\" height=\"470\" srcset=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Volume-of-short-term-transaction-of-IEX.png 757w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Volume-of-short-term-transaction-of-IEX-300x186.png 300w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>The Habit Factor<\/h2>\n<p>Even if prices are uniform across platforms, switching isn\u2019t always easy.<\/p>\n<p>Think about it like this: You might prefer ordering from Swiggy even if Zomato shows the same price. It\u2019s habit. You know the app, the interface, and the reliability. Similarly, traders who\u2019ve used IEX for years might stick around, unless rivals offer something drastically better.<\/p>\n<p>So yes, the monopoly moat may shrink, but customer stickiness could still hold strong.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-171434 size-large\" src=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Price-chart-of-IEX-e1759928460232-1024x778.png\" alt=\"Price chart of IEX\" width=\"640\" height=\"486\" srcset=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Price-chart-of-IEX-e1759928460232-1024x778.png 1024w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Price-chart-of-IEX-e1759928460232-300x228.png 300w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Price-chart-of-IEX-e1759928460232-768x584.png 768w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/Price-chart-of-IEX-e1759928460232.png 1175w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>The Wildcard: Regulation and Trust<\/h2>\n<p>There\u2019s another layer to this story: regulation and perception.<\/p>\n<p>Just before the CERC order, options data showed a sudden spike in put buying on IEX, meaning some traders bet big on a stock fall. And they were right.<\/p>\n<p>Whether that was foresight or insider knowledge, we\u2019ll never know. But it\u2019s a reminder that in regulated sectors, one government circular can change everything overnight. That\u2019s why many investors avoid regulation heavy businesses, too many moving parts outside management\u2019s control.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Bigger Picture<\/h2>\n<p>Despite the noise, IEX isn\u2019t a broken story. It\u2019s a great business facing a maturing industry.<\/p>\n<p>Yes, it might no longer be a monopoly. But as India\u2019s electricity market expands, especially with the push for green power and flexible supply, short term trading will become more important. And IEX, with its first mover advantage, deep liquidity, and trusted platform, will still play a central role.<\/p>\n<p>Market coupling is months away. Implementation may take time even in Europe, the process took nearly a decade. That gives IEX time to adapt, lower fees, improve products, and retain users.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-171433 size-large\" src=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/IEX-Product-Mix-e1759928387495-1024x747.png\" alt=\"IEX Product Mix\" width=\"640\" height=\"467\" srcset=\"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/IEX-Product-Mix-e1759928387495-1024x747.png 1024w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/IEX-Product-Mix-e1759928387495-300x219.png 300w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/IEX-Product-Mix-e1759928387495-768x560.png 768w, https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/IEX-Product-Mix-e1759928387495.png 1176w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>The Bottom Line<\/h2>\n<p>IEX has always been a story of <em>network effects, efficiency, and trust<\/em>. Now, it\u2019s entering a phase of <em>competition, innovation, and change<\/em>. If you\u2019re an investor, it\u2019s no longer a monopoly play but it\u2019s a bet on execution in a growing but regulated market.<\/p>\n<p>So while the moat may be narrowing, the road ahead is far from closed.<\/p>\n<p>The question is simple? Will IEX reinvent itself for a coupled market or get outpaced by the very competition it once dismissed?<\/p>\n<p>Only time (and a few electricity bills) will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently we have analyzed the volume trend that investors are dumping IEX stock like there\u2019s no tomorrow. Lets dive deeper into this story and figure out and whether that panic actually makes sense. &nbsp; The Story Let\u2019s rewind back in time to 2008. That\u2019s when the Indian government opened up the power exchange market, a [&hellip;]<\/p>\n","protected":false},"author":1863,"featured_media":171435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1941,5746,5],"tags":[8621,10431],"class_list":["post-171421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stock-analysis","category-energy-stocks","category-latest","tag-electric-power","tag-power-trading"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2025\/10\/solar-panels-8593759_1280.png","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":148672,"url":"https:\/\/alphastreet.com\/india\/indian-energy-exchange-indias-premier-technology-led-energy-marketplace\/","url_meta":{"origin":171421,"position":0},"title":"Indian Energy Exchange: India\u2019s Premier Technology-led Energy Marketplace","author":"Hardik Bhandare","date":"June 15, 2023","format":false,"excerpt":"\u201cFor the past 15 years, IEX has continuously pioneered the market with its keen focus on customer centricity, innovation and technology. IEX will remain at the forefront of accelerating India\u2019s energy transition towards net zero. We will continue to explore business opportunities in new products and markets such as ancillary\u2026","rel":"","context":"In &quot;LATEST&quot;","block_context":{"text":"LATEST","link":"https:\/\/alphastreet.com\/india\/category\/latest\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/06\/pexels-pok-rie-189524.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/06\/pexels-pok-rie-189524.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/06\/pexels-pok-rie-189524.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":147286,"url":"https:\/\/alphastreet.com\/india\/earnings-summary-of-indian-energy-exchange-limited-for-q4-fy23\/","url_meta":{"origin":171421,"position":1},"title":"Earnings Summary Of Indian Energy Exchange Limited For Q4 FY23","author":"Hardik Bhandare","date":"May 25, 2023","format":false,"excerpt":"India's leading energy exchange, Indian Energy Exchange Limited (IEX), offers a national automated trading platform for the physical delivery of electricity, renewable energy, and certificates. IEX provides participants with the chance to trade in a variety of energy products and facilitates effective price discovery. Their exchange platform improves trade execution\u2026","rel":"","context":"In &quot;Earnings&quot;","block_context":{"text":"Earnings","link":"https:\/\/alphastreet.com\/india\/category\/earnings\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/898c572d-b97a-4c10-acd3-c5f4d9ad88be-14-1.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/898c572d-b97a-4c10-acd3-c5f4d9ad88be-14-1.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/898c572d-b97a-4c10-acd3-c5f4d9ad88be-14-1.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/898c572d-b97a-4c10-acd3-c5f4d9ad88be-14-1.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/898c572d-b97a-4c10-acd3-c5f4d9ad88be-14-1.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/898c572d-b97a-4c10-acd3-c5f4d9ad88be-14-1.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":154694,"url":"https:\/\/alphastreet.com\/india\/india-energy-exchange-empowering-indias-energy-revolution\/","url_meta":{"origin":171421,"position":2},"title":"India Energy Exchange: Empowering India&#8217;s Energy Revolution","author":"Divyansh_Kasana","date":"September 22, 2023","format":false,"excerpt":"Stock Data: TickerNSE: IEXExchangeNSEIndustryEXCHANGE Price Performance: Last 5 Days- 3.32 %YTD-7.91 %Last 12 Months-10.94 %As on 22-09-2023 Company Description: India Energy Exchange is India's premier energy trading platform, facilitating efficient, transparent, and competitive electricity and renewable energy trading. With over 15 years of operation, IEX has played a pivotal role\u2026","rel":"","context":"In &quot;Research Summary&quot;","block_context":{"text":"Research Summary","link":"https:\/\/alphastreet.com\/india\/category\/research-summary\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/09\/f6ceac66-f2a3-45a2-ae80-d4455cad9356-7.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/09\/f6ceac66-f2a3-45a2-ae80-d4455cad9356-7.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/09\/f6ceac66-f2a3-45a2-ae80-d4455cad9356-7.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/09\/f6ceac66-f2a3-45a2-ae80-d4455cad9356-7.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/09\/f6ceac66-f2a3-45a2-ae80-d4455cad9356-7.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/09\/f6ceac66-f2a3-45a2-ae80-d4455cad9356-7.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":142751,"url":"https:\/\/alphastreet.com\/india\/earnings-summary-of-indian-energy-exchange-limited-for-q3-fy23\/","url_meta":{"origin":171421,"position":3},"title":"Earnings Summary Of Indian Energy Exchange Limited For Q3 FY23","author":"Hardik Bhandare","date":"February 24, 2023","format":false,"excerpt":"Indian Energy Exchange (NSE: IEX) is a leading electricity trading platform in India. It was incorporated in 2007 and started operations in 2008. The company operates in the power trading segment and facilitates trading of electricity through its platform. IEX provides a transparent and efficient platform for buyers and sellers\u2026","rel":"","context":"In &quot;Earnings&quot;","block_context":{"text":"Earnings","link":"https:\/\/alphastreet.com\/india\/category\/earnings\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":178649,"url":"https:\/\/alphastreet.com\/india\/indian-energy-exchange-ltd-iex-q3-profit-rises-11-on-robust-volume-growth\/","url_meta":{"origin":171421,"position":4},"title":"Indian Energy Exchange Ltd (IEX) Q3 profit rises 11% on robust volume growth","author":"Staff Correspondent","date":"January 30, 2026","format":false,"excerpt":"Indian Energy Exchange Ltd (NSE: IEX; BSE: 540750) reported an 11% increase in consolidated net profit for the third quarter ended Dec. 31, 2025, supported by double-digit growth in electricity volumes despite flat national power demand. The country\u2019s premier electricity exchange posted a consolidated profit after tax of INR119.1 crore\u2026","rel":"","context":"In &quot;Analysis&quot;","block_context":{"text":"Analysis","link":"https:\/\/alphastreet.com\/india\/category\/stock-analysis\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/11\/Earnings-Coverage.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/11\/Earnings-Coverage.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/11\/Earnings-Coverage.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":147676,"url":"https:\/\/alphastreet.com\/india\/indian-energy-exchange-ltd-iex-q4-fy23-earnings-concall-transcript\/","url_meta":{"origin":171421,"position":5},"title":"Indian Energy Exchange Ltd (IEX) Q4 FY23 Earnings Concall Transcript","author":"IRS_INDIA","date":"May 26, 2023","format":false,"excerpt":"Indian Energy Exchange Ltd (NSE : IEX) Q4 FY23 Earnings Concall dated May. 26, 2023. Corporate Participants: Sumit Kishore -- Investor Relations Satyanarayan Goel -- Chairman and Managing Director Vineet Harlalka -- Chief Financial Officer and Company Secretary Analysts: Nikhil Abhyankar -- ICICI Securities Limited -- Analyst Sumit Kishore --\u2026","rel":"","context":"In &quot;Earnings Call Transcripts&quot;","block_context":{"text":"Earnings Call Transcripts","link":"https:\/\/alphastreet.com\/india\/category\/transcripts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/Transcript-thumbnail.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/Transcript-thumbnail.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2023\/05\/Transcript-thumbnail.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts\/171421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/users\/1863"}],"replies":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/comments?post=171421"}],"version-history":[{"count":0,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts\/171421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/media\/171435"}],"wp:attachment":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/media?parent=171421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/categories?post=171421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/tags?post=171421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}