{"id":128208,"date":"2022-03-10T11:15:17","date_gmt":"2022-03-10T16:15:17","guid":{"rendered":"https:\/\/44.250.171.167\/?p=128208"},"modified":"2022-10-05T06:24:24","modified_gmt":"2022-10-05T10:24:24","slug":"ipo-alert-boat-owner-imagine-marketing-prepares-for-a-%e2%82%b92000-crores-share-sale","status":"publish","type":"post","link":"https:\/\/alphastreet.com\/india\/ipo-alert-boat-owner-imagine-marketing-prepares-for-a-%e2%82%b92000-crores-share-sale\/","title":{"rendered":"IPO Alert: Boat-owner Imagine Marketing prepares for a \u20b92,000 crores share sale"},"content":{"rendered":"\n<p>Indian market is one of the fastest-growing markets in the consumer device segments. It is divided into hearable, wearables, mobile accessories etc.<\/p>\n\n\n\n<p>Hearables and wearables have been the fastest-growing segments in the consumer devices market growing at a CAGR of 32% and 34% respectively from 2018 to 2020. Due to improved technology and logistics, the consumer devices market is projected to grow at 15-25% CAGR to reach \u20b91,400-1,800 billion by 2025.<\/p>\n\n\n\n<p>Imagine Marketing, which owns the Boat brand of earphones and smartwatches, filed DRHP for an initial public offer of up to \u20b92,000 crores with market regulator SEBI.<\/p>\n\n\n\n<p>According to the DRHP, the IPO would consist of a fresh issue of shares worth up to \u20b9900 crores, an offer for sale of shares worth up to \u20b91,100 crores.<\/p>\n\n\n\n<p>Boat plans to utilize an amount of \u20b9700 crores from the net proceeds towards prepayment and repayment of the loans availed by the company and the remaining amount would be used for general corporate purposes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Company Overview<\/h2>\n\n\n\n<p>Imagine Marketing is a digital-first consumer products company and one of the largest Indian digital-first brands in terms of revenue from operations for the financial year 2021.<\/p>\n\n\n\n<p>The Delhi-based company products range from headphones, fitness wearables, smartwatches, gaming controllers to charging cables, portable battery packs, and other mobile accessories.<\/p>\n\n\n\n<p>Boat faces competition from legacy audio and foreign brands, emerging Indian brands, Chinese smartphone OEMs, as well as private labels of marketplaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Numbers<\/h2>\n\n\n\n<p>For the year ended 31 March 2021, Boat had total revenue of \u20b91,313.7 crores compared to \u20b9609.1 crores in the previous year. The company had a net profit of \u20b986.5 crores versus 47.7 crores in the previous year of the same quarter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian market is one of the fastest-growing markets in the consumer device segments. It is divided into hearable, wearables, mobile accessories etc. Hearables and wearables have been the fastest-growing segments in the consumer devices market growing at a CAGR of 32% and 34% respectively from 2018 to 2020. Due to improved technology and logistics, the [&hellip;]<\/p>\n","protected":false},"author":1738,"featured_media":124093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6351,5748,5749,12,10444,85],"tags":[9163,8248,8145,8771],"class_list":["post-128208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-stocks","category-ipo","category-entertainment-stocks","category-other-industries","category-others","category-retail-stocks","tag-consumer-products","tag-ipo","tag-retail","tag-wearables"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":124396,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-star-health-files-dhrp-to-raise-funds-via-ipo\/","url_meta":{"origin":128208,"position":0},"title":"IPO Alert: Star Health files DHRP to raise funds via IPO","author":"Nishadkishore","date":"July 23, 2021","format":false,"excerpt":"The health insurance industry in India is the fastest-growing segment in the non-life insurance segment, registering a CAGR of 23% over the past 10 years. Premiums have grown at a CAGR of 19% in the last 6 years. Star Health and Allied Insurance Co. Ltd recently filed a draft red\u2026","rel":"","context":"In &quot;Health Care&quot;","block_context":{"text":"Health Care","link":"https:\/\/alphastreet.com\/india\/category\/healthcare-stocks\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":125961,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-api-holdings-files-drhp-with-sebi-for-public-issue\/","url_meta":{"origin":128208,"position":1},"title":"IPO Alert: API Holdings files DRHP with SEBI for public issue","author":"Nishad","date":"November 19, 2021","format":false,"excerpt":"Healthcare spending in India grew at a healthy compound annual rate of 13% from 2015 to 2019 and reached around \u20b99.6 trillion. At 9%, the market saw a slower growth in 2020 when total spending rose to just \u20b910.4 trillion, owing to the drop in non-critical healthcare spending. The growth\u2026","rel":"","context":"In &quot;Health Care&quot;","block_context":{"text":"Health Care","link":"https:\/\/alphastreet.com\/india\/category\/healthcare-stocks\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":173035,"url":"https:\/\/alphastreet.com\/india\/drhp-analysis-milky-mist-dairy-food-limited-ipo-review\/","url_meta":{"origin":128208,"position":2},"title":"DRHP Analysis: Milky Mist Dairy Food Limited IPO Review","author":"Staff Correspondent","date":"December 11, 2025","format":false,"excerpt":"]] post publish","rel":"","context":"In &quot;IPO&quot;","block_context":{"text":"IPO","link":"https:\/\/alphastreet.com\/india\/category\/ipo\/"},"img":{"alt_text":"black and white cow in front of green leafed tree","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":124748,"url":"https:\/\/alphastreet.com\/india\/gemini-edibles-fats-files-drhp-to-raise-%e2%82%b925-billion-via-ipo\/","url_meta":{"origin":128208,"position":3},"title":"Gemini Edibles &#038; Fats files DRHP to raise \u20b925 billion via IPO","author":"Nishadkishore","date":"August 17, 2021","format":false,"excerpt":"India\u2019s edible oil consumption was approximately 21 million metric tonnes in 2020 and is forecasted to grow to 25 million metric tonnes by 2025. India\u2019s per capita consumption of edible oil is estimated to be 16 kgs to 17 kgs per annum versus the world average of 24 kgs per\u2026","rel":"","context":"In &quot;IPO&quot;","block_context":{"text":"IPO","link":"https:\/\/alphastreet.com\/india\/category\/ipo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":127613,"url":"https:\/\/alphastreet.com\/india\/lic-ipo-top-5-takeaways-for-investors-from-drhp\/","url_meta":{"origin":128208,"position":4},"title":"LIC IPO: Top 5 takeaways for investors from DRHP","author":"Staff Correspondent","date":"February 17, 2022","format":false,"excerpt":"LIC is the largest life insurer in India. 5th largest Life insurance company by Gross written premiums and the 10th largest by assets globally. It has 9L people in\u00a0just their sales force which is more than the total employees of the industry! LIC's AUM is 3.3x of the total AUM\u2026","rel":"","context":"In &quot;Earnings&quot;","block_context":{"text":"Earnings","link":"https:\/\/alphastreet.com\/india\/category\/earnings\/"},"img":{"alt_text":"ipo news","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2019\/04\/IPO-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2019\/04\/IPO-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2019\/04\/IPO-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2019\/04\/IPO-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2019\/04\/IPO-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":125951,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-delhivery-files-papers-with-sebi-to-go-public\/","url_meta":{"origin":128208,"position":5},"title":"IPO Alert: Delhivery files papers with SEBI to go public","author":"Nishad","date":"November 17, 2021","format":false,"excerpt":"The Indian logistics market is one of the largest in the world and presents a large addressable opportunity, with direct spending of around $216 billion in Fiscal 2020. The sector is expected to grow to $365 billion by Fiscal 2026, at a CAGR of 9%. The logistics market primarily comprises\u2026","rel":"","context":"In &quot;IPO&quot;","block_context":{"text":"IPO","link":"https:\/\/alphastreet.com\/india\/category\/ipo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts\/128208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/users\/1738"}],"replies":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/comments?post=128208"}],"version-history":[{"count":0,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts\/128208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/media\/124093"}],"wp:attachment":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/media?parent=128208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/categories?post=128208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/tags?post=128208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}