The Fast-Moving Consumer Goods Industry is currently the fourth largest contributor to the Indian economy. In FY 2020, the FMCG market in India was around \u20b96.75 trillion and is expected to reach \u20b911.20 trillion by FY 2025. At an aggregate level, the FMCG market is expected to grow at a CAGR of 11% from 2020 to 2025.<\/p>\n\n\n\n
Mandala Capital-backed Keventer Agro Ltd recently filed a draft red herring prospectus with the Securities Exchange Board of India to raise funds through an initial public offering.<\/p>\n\n\n\n
The IPO consists of a fresh issue of \u20b93.5 billion and an offer for sale of up to 10.77 million shares by the existing shareholders. As per the prospectus, the OFS includes 15.35 million compulsory convertible preference shares, which will be converted up to a maximum of 9.15 million shares prior to the filing of the red herring prospectus with the RoC(Registrar of Companies), solely for the purpose of the offer.<\/p>\n\n\n\n
Keventer Agro will utilize the net proceeds from the issue worth \u20b91.55 billion for repaying the debt and \u20b91.10 billion will be used for funding capital expenditure requirements.<\/p>\n\n\n\n
Keventer Agro is an FMCG company with interests in packaged, dairy, and fresh food products. The company has a comprehensive range of products span across various brands and categories with more than 90 SKUs(stock-keeping units) and a presence across the value chain in the fresh, frozen, and ambient long-shelf-life food product categories.<\/p>\n\n\n\n
The Kolkata-based company has franchised brands that include Frooti, Appy, Appy Fizz, and Bailey, under a pact with Parle Agro. It has frozen food, UHT milk, milkshakes, and bananas under the Keventer brand. Keventer Agro also has arrangements with various contract manufacturers for ice cream products.<\/p>\n\n\n\n
As of March 2021, the total income was recorded at \u20b98.36 billion versus \u20b99.58 billion a year ago. Net loss for the period stood at \u20b9762 million against a profit of \u20b934.2 million last year. Adjusted total borrowings were at \u20b92.36 billion.<\/p>\n\n\n\n
Meanwhile, Keventer Agro has a franchisee agreement with Parle Agro Private limited for manufacturing, filling, packing, selling, and distribution of some of its products. Because of the agreement the company is subjected to certain restrictions in terms of pricing of the product(MRP), advertising, and any change in the structure of the product.<\/p>\n\n\n\n
In the future, Parle Agro might take certain actions that influence the economic and marketing aspects of the business, which may not be acceptable to Keventer Agro and that might affect its operations.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Fast-Moving Consumer Goods Industry is currently the fourth largest contributor to the Indian economy. In FY 2020, the FMCG market in India was around \u20b96.75 trillion and is expected to reach \u20b911.20 trillion by FY 2025. At an aggregate level, the FMCG market is expected to grow at a CAGR of 11% from 2020 […]<\/p>\n","protected":false},"author":83,"featured_media":124093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6351,5748,12,10444],"tags":[2833,8151],"class_list":["post-124752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-stocks","category-ipo","category-other-industries","category-others","tag-food-and-beverages","tag-food-products"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg","jetpack_likes_enabled":false,"jetpack-related-posts":[{"id":124737,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-awl-files-papers-to-raise-%e2%82%b94500-cr\/","url_meta":{"origin":124752,"position":0},"title":"IPO Alert: AWL files papers to raise \u20b94,500 cr","author":"Nishadkishore","date":"August 11, 2021","format":false,"excerpt":"The size of the Indian packaged food retail market was about \u20b96 trillion in fiscal 2020, which contributed about 15% to the entire food and grocery segment. It is estimated that the edible oil retail market was around \u20b91.79 trillion in FY 2020 and is expected to grow at a\u2026","rel":"","context":"In "Consumer"","block_context":{"text":"Consumer","link":"https:\/\/alphastreet.com\/india\/category\/consumer-stocks\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":173035,"url":"https:\/\/alphastreet.com\/india\/drhp-analysis-milky-mist-dairy-food-limited-ipo-review\/","url_meta":{"origin":124752,"position":1},"title":"DRHP Analysis: Milky Mist Dairy Food Limited IPO Review","author":"Staff Correspondent","date":"December 11, 2025","format":false,"excerpt":"]] post publish","rel":"","context":"In "IPO"","block_context":{"text":"IPO","link":"https:\/\/alphastreet.com\/india\/category\/ipo\/"},"img":{"alt_text":"black and white cow in front of green leafed tree","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2025\/12\/pexels-photo-1276235.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":125048,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-wellness-forever-medicare-files-papers-for-a-public-listing\/","url_meta":{"origin":124752,"position":2},"title":"IPO Alert: Wellness Forever Medicare files papers for a public listing","author":"Nishadkishore","date":"October 20, 2021","format":false,"excerpt":"The Indian pharmaceutical industry is the world\u2019s third-largest by volume and 14th largest by value. The turnover of the country\u2019s pharmaceutical market was estimated at \u20b92.9 trillion in 2020, which is equally divided between the export and domestic markets. The domestic pharmaceutical market, which was valued at \u20b91.5 trillion last\u2026","rel":"","context":"In "Health Care"","block_context":{"text":"Health Care","link":"https:\/\/alphastreet.com\/india\/category\/healthcare-stocks\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":125059,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-uma-exports-prepares-to-get-listed-on-the-stock-exchange\/","url_meta":{"origin":124752,"position":3},"title":"IPO Alert: Uma Exports prepares to get listed on the stock exchange","author":"Nishadkishore","date":"October 21, 2021","format":false,"excerpt":"Agriculture is the primary source of livelihood for about 58% of India\u2019s population. As per a survey, food grain production in the country totalled 296.65 million tonnes in 2020, up by 11.44 million tonnes compared to 2019. India is among the 15 leading exporters of agricultural products in the world.\u2026","rel":"","context":"In "IPO"","block_context":{"text":"IPO","link":"https:\/\/alphastreet.com\/india\/category\/ipo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":126207,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-capillary-technologies-plans-%e2%82%b9850-crore-public-listing\/","url_meta":{"origin":124752,"position":4},"title":"IPO Alert: Capillary Technologies plans \u20b9850-crore public listing","author":"Nishad","date":"January 6, 2022","format":false,"excerpt":"The global SaaS (software as a service) market grew 22% from \u20b93 trillion in 2015 to \u20b98 trillion in 2020, and it is expected to gain 30% and reach around \u20b923 trillion in the next four years. Indian SaaS companies are expected to generate $30 billion in revenue by 2025,\u2026","rel":"","context":"In "IPO"","block_context":{"text":"IPO","link":"https:\/\/alphastreet.com\/india\/category\/ipo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":124899,"url":"https:\/\/alphastreet.com\/india\/ipo-alert-metro-brands-limited-files-papers-to-go-public\/","url_meta":{"origin":124752,"position":5},"title":"IPO Alert: Metro Brands Limited files papers to go public","author":"Nishadkishore","date":"September 13, 2021","format":false,"excerpt":"The Indian footwear industry has witnessed increasing demand over the last few years amid a transition from value purchase to lifestyle purchase. In fiscal 2020, the country\u2019s footwear segment accounted for approximately 1.5% of the total retail industry. The estimated value of the footwear industry was around \u20b91 trillion as\u2026","rel":"","context":"In "IPO"","block_context":{"text":"IPO","link":"https:\/\/alphastreet.com\/india\/category\/ipo\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/alphastreet.com\/india\/wp-content\/uploads\/2021\/07\/iStock-649278704.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts\/124752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/comments?post=124752"}],"version-history":[{"count":0,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/posts\/124752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/media\/124093"}],"wp:attachment":[{"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/media?parent=124752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/categories?post=124752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alphastreet.com\/india\/wp-json\/wp\/v2\/tags?post=124752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}