Tanla Platforms: All About Company’s Products & Acquisitions

“Over the past two years, I’ve been asked three questions consistently on the enterprise business. First has been the implications of global giants with large balance sheets entering the Indian market. I’ve been consistently maintaining that India is an unique market. To succeed in India what one needs to know is local knowledge, I mean one needs deep local knowledge, ability to work with the entire ecosystem from enterprises to mobile carriers and deep domain knowledge. This is a secret sauce of our success. Acquiring ValueFirst from Twilio is a validation of this longstanding belief.”
-Uday Kumar Reddy, Founder, Chairman & Chief Executive Officer

Stock Data

Ticker	TANLA
Industry	IT
Exchange	NSE & BSE

Share Price

Last 1 Month	45.5%
Last 6 Months	44.1%
Last 12 Months	3.8%

Business Basics

Tanla Platforms Limited is a leading provider of cloud communication solutions and software services, empowering businesses with secure and reliable communication capabilities. The company operates in the domain of CPaaS (Communication Platform as a Service) and offers a comprehensive suite of services and products to enable seamless communication and engagement between businesses and their customers. Tanla Platforms operates across multiple segments, including Enterprise, BFSI (Banking, Financial Services, and Insurance), OTT (Over-The-Top) platforms, and Government. The company’s offerings include messaging solutions, voice services, video-based communication, digital marketing, and AI-powered customer engagement tools. Tanla’s advanced technological infrastructure ensures high scalability, security, and real-time delivery of messages and services.

Tanla Platforms has a strong global presence and serves a wide range of clients, including enterprises, banks, financial institutions, e-commerce platforms, government agencies, and digital service providers. The company’s solutions enable businesses to enhance customer engagement, drive operational efficiency, and achieve their communication goals effectively. In addition to its core communication services, Tanla Platforms invests in research and development to continuously innovate and develop new offerings that align with evolving customer needs and market trends. The company’s commitment to technology, quality, and customer satisfaction has positioned it as a trusted partner in the communication space. Tanla Platforms Limited leverages its expertise, robust infrastructure, and industry partnerships to deliver comprehensive communication solutions that enable businesses to stay connected, engage customers effectively, and drive growth. With its focus on innovation, reliability, and customer-centricity, Tanla Platforms continues to play a significant role in shaping the future of cloud communication services.

Q4 FY23 Financial Performance

Tanla Platforms reported Total revenue for Q4 FY23 of ₹833 Crore, down from ₹853 Crore year on year, a decline of 2.3%. Consolidated Net Profit of ₹120 Crore, down 15% from ₹141 Crore in the same quarter of the previous year. The Earnings per Share is ₹8.95 in this quarter.

Tanla Platforms’ Key Products

Tanla Platforms Limited offers a range of products designed to cater to the communication needs of businesses across various industries. Here are some of their key products:

Trubloq: Trubloq is Tanla’s flagship product, a blockchain-enabled communication platform that ensures secure and tamper-proof messaging. It provides businesses with a reliable and compliant solution to send transactional messages, promotional campaigns, and alerts across multiple channels. Trubloq helps businesses maintain data integrity, comply with regulatory requirements, and build trust with their customers.

Wisely: Wisely is an AI-powered customer engagement platform offered by Tanla Platforms. It leverages advanced analytics and machine learning algorithms to enable personalized and targeted communication with customers. Wisely helps businesses understand customer behavior, preferences, and engagement patterns to deliver relevant and timely messages, enhancing customer satisfaction and driving business growth.

Messaging: Tanla Platforms provides a robust messaging solution that enables businesses to send SMS, email, and other types of messages to their customers. With a focus on real-time delivery and scalability, their messaging platform ensures that messages reach recipients promptly and reliably. It offers features such as bulk messaging, two-way messaging, and delivery reports, empowering businesses to effectively communicate with their audience.

Voice: Tanla Platforms offers voice communication solutions that enable businesses to engage with their customers through voice calls. Their voice platform supports interactive voice response (IVR) systems, voice broadcasting, and voice-based authentication, among other capabilities. With their voice services, businesses can deliver automated voice messages, conduct surveys, and provide customer support over the phone.

IoT (Internet of Things): Tanla Platforms also provides IoT communication services that facilitate machine-to-machine (M2M) communication and enable businesses to connect and manage IoT devices. Their IoT solutions offer secure and reliable connectivity, data transmission, and device management capabilities. This allows businesses to leverage IoT technology for various applications such as smart cities, industrial automation, and asset tracking.

These products offered by Tanla Platforms are designed to address the diverse communication needs of businesses. By leveraging advanced technologies such as blockchain, AI, and IoT, Tanla Platforms empowers businesses to streamline their communication processes, enhance customer engagement, and drive business success.

Recent Acquisitions Of Tanla Platforms

Tanla Platforms has made several acquisitions over the years. Some of its latest acquisitions include:

ValueFirst purchased for an all-cash consideration of $42 million (₹346 crores), in June 2023. ValueFirst Middle East FZC was acquired from the current shareholders for a total consideration of ₹20 crores through a combination of primary investment and secondary purchase. With a 35%+ market share in the Indian CPaaS space and a 45% revenue market share in SMS, it is anticipated that the acquisition of ValueFirst will further solidify Tanla’s market leadership in India.

Gamooga was acquired in August 2019 for $7M. Gamooga is an omni-channel marketing automation platform powered by big data and AI that enables companies to interact with their customers directly through channels like email, SMS, voice, websites, apps, and other popular channels. It enables e-businesses to target their customers with personalized actions via a variety of channels, including email, web, mobile, social, and display.

Unicel Technologies has developed numerous technological innovations, enabled by network-level integration with operators, allowing it to deliver the highest SLAs and service reliability available in the market today. It was acquired in Jun 2019.

Karix, headquartered in Mumbai, Maharashtra, is a leading provider of Unified Communication Solutions. The business provides numerous services, such as A2P Messaging, WhatsApp, Voice, Email, Chatbots, and others. It processes over 100 billion omni-channel messages yearly and has over 2000 enterprise clients in key industries. Karix was acquired in August 2018 for $52M. 

Analysis of IT Industry in India

India is a leading destination for IT services outsourcing, serving clients from around the world. The country’s highly skilled and English-speaking workforce, competitive labor costs, and established IT infrastructure have attracted multinational companies to set up their operations in India. Indian IT companies provide a wide range of services, including software development, application maintenance, system integration, consulting, and business process outsourcing (BPO). In FY 2022, the IT-BPM sector’s contribution to India’s GDP will be 7.4%. In FY 2023, it is predicted that the IT and BPM sectors will generate $245 billion in revenue. In FY 2023, the IT sector is expected to generate $51 billion in domestic revenue and $194 billion in export revenue. In total, 5.4 million people are employed by the IT-BPM sector as of March 2023.

India has a large pool of technically skilled professionals, including engineers, computer scientists, and IT graduates. The emphasis on science, technology, engineering, and mathematics (STEM) education has contributed to the availability of a skilled talent pool in the IT sector. Indian professionals are known for their expertise in software development, programming languages, data analytics, and emerging technologies like artificial intelligence (AI), cloud computing, and blockchain.

India’s IT sector has a very bright future given the rapid rates of industrialization and globalization. By 2025, the Indian IT industry will be worth $350 billion, according to research. The latest forecast from Gartner, Inc. indicates that India’s IT spending will rise 2.6% in 2023. Indian businesses will continue to increase their investments in significant information technology sectors in the upcoming year. One of the key factors driving the growth of the IT industry in India is the cost advantage it offers compared to developed countries. Indian IT companies provide cost-effective solutions without compromising on quality. This cost advantage has been a significant driver for offshore IT outsourcing and has helped Indian companies gain a competitive edge in the global market.