HDFC Life Insurance Company Ltd (NSE: HDFCLIFE) Q4 2026 Earnings Call dated Apr. 16, 2026
Corporate Participants:
Vibha Padalkar — Managing Director and Chief Executive Officer
Vineet Arora — Executive Director and Chief Business Officer
Eshwari Murugan — Appointed Actuary
Niraj Shah — Executive Director and Chief Financial Officer
Analysts:
Avinash Singh — Analyst
Suresh Ganapathy — Analyst
Madhukar Ladha — Analyst
Dipanjan Ghosh — Analyst
Shreya Shivani — Analyst
Nischint Chawathe — Analyst
Supratim Datta — Analyst
Sanketh Godha — Analyst
Prayesh Jain — Analyst
Vinod Rajamani — Analyst
Unidentified Participant
Manjeet Buaria — Analyst
Nidhesh Jain — Analyst
Presentation:
Operator
Ladies and gentlemen, good day, and welcome to the FY ’26 earnings conference call of HDFC Life Insurance Company. [Operator Instructions]
I now hand the conference over to Ms. Vibha Padalkar, MD and CEO of HDFC Life. Thank you, and over to you, ma’am.
Vibha Padalkar — Managing Director and Chief Executive Officer
Thank you, Robin. Good evening, everyone, and thank you for joining our earnings conference call for the year ended March 31st, 2026. Our results, along with the investor presentation, press release, and regulatory disclosures are available on our website and with the stock exchanges.
Joining me today’s call are Niraj Shah, Executive Director and Chief Financial Officer; Vineet Arora, Executive Director and Chief Business Officer; Eshwari Murugan, Appointed Actuary; and Kunal Jain, Head Investor Relations, Business Planning and Strategy.
On the macroeconomic front, let me begin with the broader macroeconomic context. The global environment has become more uncertain in recent months, with heightened geopolitical tensions and disruptions in energy markets and global supply chains creating near-term headwinds. In such an environment, while near-term demand might be impacted, we believe the life insurance sector remains relatively well-positioned given the essential role of long-term savings, protection, and guaranteed outcomes, especially during periods of uncertainty.
Moving on to business performance. During FY ’26, we continued to maintain our position amongst the top three insurers by individual WRP. Our private sector market share stood at 15.2% for 11 months FY ’26. We outperformed the industry in two key focus areas, the first one being retail protection, which grew 43%, and the second one being our agency channel, which also grew ahead of the sector. Retail sum assured growth for 11 months was higher than the industry, reinforcing the quality of our business mix.
Credit Protect saw a healthy rebound in the second half of the year, driven by recovery in the MFI segment and robust credit growth, with the Company retaining its leadership position in this segment. From a top-line perspective, FY ’26 closed below our original expectations. Let me deconstruct this and outline our confidence in the medium-term trajectory.
H1 growth for us was ahead of the industry, and quarter three was broadly in line with expectations. The slowdown was largely concentrated in quarter four, driven by unabsorbed GST, temporary softness in bank assurance, and deferment of demand in March due to global uncertainty. However, our proprietary channels bucked the trend, delivering a healthy growth of 15% to 16% in quarter four, as well as in FY ’26, and we thus delivered a full year individual APE growth of 7% year-on-year.
Our confidence to bounce back also stems from our customer acquisition metrics that remained healthy, with over 70% of new customers onboarded during the year, being first-time buyers of HDFC Life policies, and that we insured over 46 million lives during FY ’26.
Next, on product mix. Our individual APE composition for FY ’26 was Unit Linked at 44%, non-par savings at 18%, Participating Products at 25%, Term at 7%, and Annuity at 5%. As in prior periods, product mix remained an important driver of outcomes during the year. You will notice that our Term was 7% versus 5% of last year. Unit Linked demand remained resilient through most of the year, supported by customer appetite for market-linked participation. Importantly, the quality of our unit-linked business continues to improve, with higher protection multiples and better rider attachment supporting margins. The 13-month persistency over the past two years has also improved. Both these metrics remain a deliberate strategic focus for us.
At the same time, non-par demand was softer than our expectations. We have maintained pricing discipline in this segment, and while this has had a near-term impact on volumes, it positions us better from a long-term value and margin standpoint. We have undertaken selective product refinements to improve competitiveness, and with a more favorable yield curve environment, we expect non-par savings to gradually recover. Protection was a clear highlight during the year with a growth of 43%, supported by lower prices post-GST and a strengthened product portfolio. And this continued even in quarter four, when protection growth was 46%. Retail protection mix expanded by nearly 200 basis points year-on-year to 7.2% in FY ’26, and including riders, protection now contributes nearly 10% of our retail business.
We also saw an improvement in ticket sizes post-GST, with customers opting for higher levels of sum assured. Retail sum assured grew by 28% year-on-year, and we also maintained our leadership position on overall sum assured, reinforcing the quality of our business mix. Annuities were another area of meaningful progress. During quarter four, we launched Aajeevan Growth Nivesh and Income or AGNI, an industry-first variable annuity plan that combines lifelong guaranteed income with growth potential linked to the Nifty 50 index. We believe this kind of product innovation opens up new customer segments, and we are encouraged by early traction. Annuity mix increased by almost 300 basis points year-on-year to around 8% of individual APE in quarter four FY ’26.
Looking ahead, we expect a gradual shift in the product mix as customers rebalance towards long-term savings and protection in an environment of greater uncertainty. We anticipate non-par savings to gain share relative to FY ’26, with protection and annuities continuing to grow ahead of the company average.
Moving on to financial and operating metrics. For FY ’26, value of new business stood at INR4,034 crores, representing growth of 2% year-on-year. Value of new business growth, excluding the impact of GST and surrender regulations changes, would have been broadly in line with overall APE growth. New business margins for FY ’26, excluding impact of GST and SSV, would have been flat at 25.5%. Post-GST and SSV impact, they were at 24.2%, a decline of 140 basis points versus FY ’25. This margin drop was driven by three key factors. First, the impact of GST and surrender value of 130 basis points. Second, the fixed cost absorption impact of 90 basis points arising from softer than expected top-line growth, particularly in quarter four. And third, 40 basis points on account of strengthening of the persistency assumptions in line with the experience that we had disclosed in quarter three.
I’m happy to share that our experience in quarter four on persistency was better than what we had mentioned in quarter three. These three negative items were offset by a better product profile that contributed 120 basis points. On GST, the headwind on margins has been moderating in line with our guidance. The impact in quarter four was approximately 110 basis points, and we expect this to taper off further and be largely neutralized as we move into FY ’27. At a product level, underlying margins remain supported by improvements in product profile, including higher protection and annuity contribution, and better rider attachment.
The annual assumption review was undertaken in quarter four, as has been the past practice, which makes the YOY impact of 40 basis points more visible in that quarter. From a structural standpoint, the key levers for margin improvement remain intact, continued growth in protection, higher rider attachment, recovery in non-par savings, further enhancement in ULIP protection mix, lower fixed cost per policy, and operating leverage as growth normalizes. Based on these factors, we expect margins to improve.
Renewal collections saw steady growth at 15% during the year, reflecting the continued stability of the in-force book. On persistency, the 13-month ratio moderated by 200 basis points during the year, broadly in line with the evolving business mix. As mentioned in quarter three, this was driven by specific cohorts and does not reflect a broad-based shift in portfolio quality.
We have taken necessary actions, as I’d mentioned, and we are pleased to share that trends have stabilized in quarter four. The 61st-month persistency remained robust at 64%, improving by 100 basis point year-on-year, reflecting the continued strength of the long-duration savings book. Embedded value stood at INR62,139 crores. Operating return on embedded value for the period was 15%, and this would have been 15.4% on a normalized basis. Profit after tax for the period stood at INR1,910 crores. PAT, excluding GST and labor code impact, would have shown a growth of 16%. The Board has recommended a final dividend of INR2.10 per share, in line with our payout policy, aggregating to a payout of INR456 crores. Our solvency ratio stood at 177%.
While we await clarity on the transition timeline to the risk-based solvency framework, we have taken Board approvals to raise up to INR1,000 crores by way of a preferential issue to our parent HDFC Bank. This will add 900 basis points to our current solvency.
Over the medium term, the move towards a risk-based solvency regime should ensure better alignment of capital with underlying risks and is likely to be beneficial for diversified franchises such as ours.
Moving on to distribution highlights. The ongoing buildup of our agency channel was a strong story for the year. Agency grew ahead of the Company by 500 basis points, maintaining a strong protection mix. The channel is now beginning to deliver the returns on the multi-year investments we have made in branch expansion, talent acquisition, and investment in bespoke products and training, and this has helped improve our relative positioning within the industry.
We have added more than 250 branches over the last 30 months, with business from these contributing to approximately 13% of the agency channel’s top line. Our focus is now firmly shifting from expansion to productivity, activation, and the branch-level profitability. This should support a more sustainable and higher quality contribution from the channel going forward. On the other hand, partnership channels experienced elevated volatility during the year, primarily driven by heightened competitive intensity. In response, we exercised fiscal discipline by stepping away from unviable business.
Overall, while near-term growth has been influenced by the factors discussed, we believe our focus on continued investments in distribution, product competitiveness, partner engagement, and pricing discipline positions us well to deliver more sustainable and profitable growth as the environment normalizes.
Moving on to regulatory and industry development. The industry continues to evolve in a direction that supports greater transparency, stronger conduct, and more sustainable long-term growth. We view the transition towards Ind AS-based reporting as a positive structural development. Over time, this should enhance comparability, improve market discipline, and further align business models with long-term value creation.
With respect to Ind AS, we have approval from our Board to seek forbearance for FY 2027. We will be applying to the regulator and are working towards full adoption from FY ’28. We believe this approach allows for a more calibrated transition, both operationally and from a reporting standpoint. Overall, the direction of regulatory evolution remains constructive, and we believe well-diversified and disciplined players are well-positioned to operate effectively within this framework.
Moving on to our subsidiaries. Our wholly-owned subsidiary, HDFC Pension Fund Management, continued to strengthen its leadership position with a market share of 43% and assets under management exceeding INR1.5 lakh crore. Our other subsidiary, HDFC International Re, continues to deliver steady reinsurance performance while scaling its GIFT City presence.
To conclude, we enter FY ’27 with the GSV transition that is largely complete, the yield curve, which is supportive for non-par. Our agency channel is stronger today than it was a year ago in terms of reach, productivity and quality of business. Protection portfolio is structurally larger and more meaningful than any other prior point in our journey. As a result, our embedded value continues to reflect the compounding strength of a high-quality in-force book.
Our aspiration to outpace industry, new business and VNB growth remains unchanged. For a more detailed discussion of our performance and outlook, please refer to the investor presentation.
We will now be happy to take your questions.
Questions and Answers:
Operator
Thank you very much. [Operator Instructions] Our first question comes from the line of Avinash Singh from Emkay Global. Please go ahead.
Avinash Singh
Hi. Good evening. Thanks for the opportunity. A few questions. The first one on growth. Yes, as we acknowledge, there were multiple factors, some external and some internal. In this context, particularly the factors which are affecting growth in HDFC Bank channel, be it the competitive intensity or maybe ASSL pricing, now — I mean how has particularly your wallet share within HDFC Bank channel behaved in this Q4 vis-a-vis what it has been for the nine months? So how has that changed?
And now what sort of steps you are taking or what you are seeing competitor withdrawing or competitive intensity changing that gives you hope that, okay, the things will normalize or go back maybe to, say, the past levels in FY ’27? So this is the question more around HDFC Bank channel and what sort of things giving you confidence there in terms of your growth outlook.
The second one would be more, again, it’s a bit of a small kind of a clarification. There is a very small piece of business that is the participating group and pension. Now — I mean in your — again, I’m saying that your GAAP filing, there is a kind of a sizable — the business size is very small, but the negative surplus or deficit in that par segment is pretty big.
So I mean what exactly is the nature of this and why I mean this such a big deficit there in this segment of business? And lastly, again, related to this, I mean yes, the back book surplus is growing kind of in an impressive way even this year, it’s kind of 14%. But when I look at the new business expense, I mean given, yes, there is a strong growth in individual protection, but at the same time, non-par savings are giving way to par, where typically the new business expense would be lower. But the overall new business expense at the company level is growing very, very strongly. Is it something to do with the cost structure still remains a bit unfavorable? What sort of explains that? So these are my three questions. Thank you.
Vibha Padalkar
Yeah, thanks, Avinash. I’ll take the HDFC Bank question and then pass it on to Eshwari on par drop. On HDFC Bank, see, I would be more worried if there were some very different product innovation or some massive digital great technology. Really on a price point, we don’t believe that that is sustainable on a long-term basis, whether it’s aggression on pricing and/or on underwriting. And clearly it is visible in terms of on ground.
So what will change? I think IFRS is a good segue into what I’m saying because onerous contracts start becoming very apparent. Also capital, I think overall as a sector, capital is given that RBC possibly is now taken a backseat to IFRS. What all of us thought that RBC would get rolled out first, if that’s going to happen, all of this aggression does consume capital as well.
So there’s only that far that some of this can be bankrolled. Plus, we haven’t stayed quiet. We have introduced, like I said, products such as our AGNI product. Some of the tweaks that we have done on — even on non-par, you will see what is being rolled out as we speak. Some of that will again go back in terms of our ability to capture the minds of customers, especially against this fairly elevated levels of volatility, and some weaning away from the unit-linked playbook.
So that’s what gives us the kind of confidence. Also, we are very, very granular in terms of discussions with our parent, in terms of which are the branches wherein our share is lower than what might be at an acceptable level. Why is that happening? Is it because there’s a flooding of additional people and our manpower share?
So it’s not a — it’s not — I mean the correlation is fairly strong that where our manpower share is lower than 50%, our counter share goes down. So is there an optimal level of manpower share given all AI and other digital assets?
Is there a place to reduce manpower share overall for all three players? And can we look at having more digital offerings aor part of the journey being digital? And then, once that happens, I do believe that, counter share, just given brand synergies, being a market leader, especially on products, I think all of that — many things — I mean I can’t share everything that we’re doing, but that’s what gives us the confidence.
Vineet, you want to add?
Vineet Arora
Yes. Vibha covered most of it. I mean, just the fact that we knew exactly where we let go of business, and we know that what price point and what this thing works for us. We do feel that aggression, now that the GST burden on the margin and on the cost is also more or less absorbed, it will be easier for us to also even come back and have better price points. So we feel that we will also be more competitive, and we should be able to garner more share from these branches that we might have let go of earlier.
Vibha Padalkar
Yeah. And that’s an important point. We are very, very cognizant of the opportunities that we let go, because if ab initio it doesn’t make commercial sense as to why are we selling this kind of product, then that’s not — we’ll just receive — take a back seat, exactly like what happened in protection. We did that and that’s paid us very good dividends in terms of the pricing power. We had to bide our time. We did many things. Some are behind the scenes, which I don’t want to call out.
But many things on protection that today makes us get hold of the kind of profiles that we want to get hold of, rather than just market dynamics saying whatever protection, whatever quality business, let me get that in. Moving away from that to controlling the narrative, to step back, to say what kind of lives and what kind of business do I really want, and to recalibrate, do many things to get there. So that’s really been the process of doing similar kinds of interventions on non-par and par, like we did with protection.
If I can move on to the par, Eshwari over to you on the impact on par FFA, I think what Avinash was talking about.
Eshwari Murugan
On the participating fund, there are three, four things that have happened during the year. One is the impact of GST, which again is split into two parts. One is the existing business and the second is the new business. On the existing business, because there’ll be no ITC on the renewal commission and the expenses incurred for the maintenance of the policies, that impact has been taken into the reserves, and that is having a negative impact in both life and pension.
On the new business as well, because there’s no ITC on the GST, that has been absorbed, given that we are still looking at the design and the pricing of the par products in the context of the new GST law. So this has been an impact as we will take some time to transition to the new products.
The third is, given the changes to the surrender value regulations from October ’24 onwards, for all the participating policies, regardless of whether they are going to surrender or not, we hold a surrender value reserve, which is also increasing the prudence. Some of this will get released into the FFA going forward, but it has been a one-time impact all coming together in the same period. That’s why we see a deficit in the participating funds.
Vibha Padalkar
And we have plans to start contributing back to par FFA to grow that over the next couple of years.
Eshwari Murugan
We’ll be looking at all the structures to see what is the optimal structure to maintain the fund at an optimal level, aiding growth as well as the existing business.
Yeah, on the back book surplus, the EB surplus has grown by lower amount, again, due to the same reasons. We have allowed for the loss of input tax credit on renewal commission and maintenance expenses on all lines of business. That has resulted in a lower EB surplus growth. On the new business, yes, the new business strain should have been lower given that we’ve done lower non-par.
But if you look at the growth in protection business and the credit product business, that has resulted to a higher strain. And also on the unit linked, we are writing with higher multiples and also higher rider attachments that has got a higher reserving requirement. And all of these have resulted in the new business strain growth being higher than the earlier years.
Avinash Singh
Okay, got it. Just counter share —
Eshwari Murugan
The GST impact is there in both the new business and EB. That is also one of the reasons for the new business strain being higher.
Vibha Padalkar
So just to summarize, GST impact and a good problem to have in terms of protection.
Eshwari Murugan
Yeah.
Avinash Singh
Yeah, yeah. Vibha, counter share in HDFC Bank. I mean, in Q4 versus nine months.
Vibha Padalkar
So I — yeah, go ahead. I don’t have it.
Vineet Arora
Counter share in HDFC Bank in Q4 was lower than what it was in nine months. And clearly — I mean, for the reasons we have articulated already, we know what the reasons were. And we’re completely in control of what we can do going forward.
Avinash Singh
Okay, thanks.
Operator
Thank you. [Operator Instructions] Our next question comes from the line of Suresh Ganapathy from Macquarie. Please go ahead.
Suresh Ganapathy
Yes. So, Vibha, again, somewhat indirectly related to the first question itself. In FY ’23, if you had to make a business projection of your VNB growth, you would have said 15% plus CAGR, right, for the next three years. I’m looking at FY ’26 number, your CAGR has been just 3% over the next — over FY ’26 or FY ’23. So it’s actually not grown at all in three years’ time.
I’m sure you were not expecting this kind of an outcome. I know there have been a lot of changes, but unfortunately the regulator is still talking about some commission cap. So many things are happening. Are you confident that with the GST cut, whether it is protection, the next three years will not be a single-digit VNB CAGR?
Vibha Padalkar
Yeah. So let me just walk you through. First, I’ll give you the CAGR. But FY ’25 to FY ’26, Suresh, FY ’25, we were at 25.6%, right? And if I were to back out GST and SSV, the surrender value impact, then my starting point would have been 24.3%. Again, 24.3%, I was flat at similar kind of a number, 24.2%.
Now, to your more philosophical question that what kind of — because of three very large ticket things that have happened, which is starting from INR5 lakh and above being taxed, followed by surrender charges, followed by GST, business model changes have happened with — unfortunately, with alarming regularity and fairly material. Now what gives me the confidence — I have high level of confidence in the medium term. However, here and now, in one year or so, a little bit more difficult to say, just as any business plan.
However, the growth over the four-year period of 1.8 times to 2 times, I think that is still something that we will be gunning for. If there is any — I think in terms of conversations, I think the only large ticket conversation in the media has been will something happen on distribution architecture. If that happens, I’m very confident that, yes, medium term — immediate, like all the other disruptions I’ve talked about there could be — will we come out of it? Absolutely. I have no doubt in my mind that it will come. So to summarize on a normalized three-year VNB CAGR would be around 9%, 10%, and there I’m adjusting about INR1,000 crore between this FY ’23 and the GST impact in FY ’26. So that’s the kind of impact that is there.
Suresh Ganapathy
But then Vibha, even if I were to adjust for that that is still way below your industry standard, right? If I look at FY ’10 to ’22, ’21, you were the bellwether and the industry benchmark. All said and done, even normalizing for that, your growth has been weak, your VNB growth has been weak, and competition is not going away. People are going to be aggressive. There’s no compulsory listing. So we are in a tough industry in a way, right, both from a competition angle as well as from a regulatory angle.
Vibha Padalkar
No. So on competition, again, I feel like I mentioned with Avinash, the earlier caller, that with IFRS, Suresh, it’s going to dramatically change the way and bring discipline into ways of proxy for listing in a way because listing or disclosures, unfortunately, if I was a bank, then most of my competition is listed and there’s that much aggression that will be contained while, exactly like you mentioned, that’s not the case now.
But IFRS, regardless of whether you’re going to be listed or not, there are going to be segment level and even further more nuanced disclosures that will very clearly show ab initio what are the loss-making or onerous contracts, what did one price for and what actually you’re trending for. So this is going to be a huge, I would say, tectonic change in how companies look at their business.
Now, a promoter might decide to ignore that. That’s their prerogative. But given that these companies have promoted — promoters have invested for many number of years, I’m sure they’re wanting to see returns at the end of that patient capital. So I feel very enthused. It might not happen in FY ’27 because of most companies asking for forbearance, but certainly a year down the line, it should happen and if disclosure is going to happen in FY ’28, then I’m sure companies will start thinking as to at least internally looking at what their numbers are going to see.
We’re also seeing positive trends in protection. We went through the same story on protection and irrational competition and so on. Happy to share that that kind of irrational competition has started seeing some tempering, and that’s why you can see our growth being right on the top as far as the industry is concerned on protection. Expecting the similar kind of — some level of restraint happening on other parts of savings as well.
Niraj, you want to add anything?
Niraj Shah
So Suresh, to just maybe step back a little bit. You spoke about a period from ’23 to ’26. Unfortunately, both the opening as well as the closing year had a lot of distortions as Vibha spoke about.
If you were to just dial back one period from, say FY ’20 to FY ’24, the number is fairly healthy at 15%-odd. You go one period before that, it is in a similar kind of a zone. So the thing is, if you’re looking at a long-term business, building it from a three to five-year perspective, the results could be nonlinear in a shorter span of time.
But just from a business cycle perspective and everything that is coming in the next three to five years, we absolutely have no doubt as to why the sector and us within the sector not be able to get back to that compounding story that we are used to delivering. So no real structural issues that we see, whether it’s in terms of the relevance of the products, customer demand, as well as just the overall operating environment, Suresh.
Suresh Ganapathy
Yeah. Just one last question. Vibha, your tenure and the IRDAI rule, a bit confusing. Can you just clarify when it ends? Is it a 15-year rule applicable to you? What is the thing? Can you just clarify on that?
Vibha Padalkar
Yeah. So Suresh, like I’d mentioned earlier also, when these regulations came in in 2023, we had written to the regulator and we had received clarification then that the 15 years start from when I became the CEO, MD and CEO. My tenure — this current tenure ends in September of this year. And the Board will take a suitable call closer to that date.
Suresh Ganapathy
And you are five years, right, into the six years into the CEO tenure, right?
Vibha Padalkar
No, I will be completing a term of three plus five, so eight years by the time I finish in September.
Suresh Ganapathy
Okay. So logicallyspeaking, another seven years left, as per the IRDAI. Obviously, the Board will take the call, right? Is that the interpretation?
Vibha Padalkar
Yeah, the interpretation is that 15 years is from when you get into the saddle as MD and CEO. That is what we had received, clarification when we wrote to them in 2023.
Suresh Ganapathy
Okay. But this is not cast in stone. I mean, can the regulator change their mind is what my question is?
Vibha Padalkar
I think that will be a question for the regulator, Suresh.
Suresh Ganapathy
Okay. Sorry. Thanks so much, Vibha. Yeah.
Vibha Padalkar
Yeah. Thank you.
Operator
Thank you. Our next question comes from the line of Madhukar Ladha from J.P. Morgan. Please go ahead. Madhukar Ladha, your line has been unmuted. You may proceed with your question.
Madhukar Ladha
Yeah. Hi. Sorry. Thank you for taking my question. First, if I just compare the IRRs on the non-par product in sort of the principal HDFC Bank channel offered by your competitor, the difference is quite substantial. Now, what I wanted to understand is if you were to sort of reduce or if you were to offer higher IRRs, what would be the impact on your margins? I mean, why can’t we sort of offer a more competitive product and capture that counter share? So that’s my sort of primary question.
And can you quantify the operating variance and assumption change between the various elements like persistency, mortality, expenses? If you could give that split. Yeah.
Niraj Shah
Yeah. On the question of IRR, basically, there are two things here. One is that, like you rightly mentioned, in certain categories and variants of products, the difference is fairly substantial. And since we introduced this category to the market six or seven years back with multiple product innovations, the easiest thing to do is to offer a rate.
So if we could offer a rate which is the highest in the market at the economics that are making sense to us, we would have done that, like you rightly said. So if we are not doing that, it basically tells you that the dilution on the economics is not acceptable at the prevalent rates that some of the peers are choosing to offer.
The more — the equally important thing is that given our position in the market, if we end up doing something which is, let’s say, very aggressive or irrational, it unfortunately vitiates the entire environment, and it forces peers to do the same. So then you get into a downward spiral from which the industry will never recover.
So there’s no point playing that game beyond a point. As we articulated earlier on the call, we are looking at things more granularly, customer segments, ticket sizes, product variants, where we may choose to be more competitive in the next — in the coming year. And that will be again at levels that will make sense to us. We’ve said that we want to grow faster than the industry and deliver VNB growth in line with that. So if we have to make trade offs — sensible trade-offs between profitability and growth, we’ll definitely do that. But provided it’s within a certain boundary conditions, which really makes sense from a medium to long-term perspective.
So that’s really our approach. We don’t see this to be a challenge from a medium to long-term perspective for all the reasons that we spoke about, the regulatory environment, movement to IFRS, risk-based capital. It’s not an endless road of the capital being made available without any questions asked. So that’s not going to happen.
Given that situation, I think things will stabilize. We gave the example of protection. The same kind of story panned out a few years back. We’ve kind of bided our time, and we are where we are in terms of leadership, in terms of sum assured on individual protection, and overall as well.
Vibha Padalkar
I want to come in here, and I’m not making any specific reference to any company, but more broader for the sector. See, again, I’m hopping back to IFRS. I could give 70 basis points higher on non-par, for example, like Madhukar, you mentioned. But no one really knows is this lapse-supported product, which means that you’re hoping that customers don’t pay their premiums down the line.
Some of these things will start becoming a lot more apparent under IFRS because then you get to see the full story. Because if persistency stays good, and which it should be because they’ve bought a product that is giving them 70 basis points or higher. But your assumption that you make money is only if X% of customers renew this. So these nuances are really where the devil is in those details. So we can easily match this if we want to match it. But there’s no way we’re going to have a lapse-supported product. There’s no way — I mean we are in the business to sell policies, and we are hoping that the customer stays vested in the policy till the very end.
So this is only one example, but there are many such nuances. What will be the lump sum at the end? If they choose to surrender, what is the surrender value that they or the nominee will get and so on? There are many nuances to this because the corners will have to be cut somewhere else, which are not very apparent. The headline item will be that the IRR is so much more. It can’t come out of thin air. It can either be bankrolled by the shareholder wherein something else is, there’s the corners cut somewhere else. These are only two possibilities. Because if I look at expense ratios, persistency is not very different, if at all worse than where we are today. So that’s the limited point. This will normalize.
Madhukar Ladha
Got it. Maybe I can just squeeze in one more question. So on margins, see, on a Q-o-Q basis, we were expecting about 100 basis points improvement in margins because every quarter, we were trying to lower the GST impact. That has not played out this quarter. Also, I’m guessing partly because of the full year assumption change, that also would have impacted. But given in this context where there is a negative expense drag also on the margins, negative sort of assumption change as well, how do — how should one see margin shaping up in FY ’27 and beyond?
I believe it’s probably going to be difficult to maintain the earlier sort of guidance of 25.6%. Any comments around that would be helpful.
Niraj Shah
Yeah. So I think, if we were to just go back to what we said three months back, in terms of what the GST impact is likely to be, we started with 300 basis points, brought it down to 190 basis points, and now we are standing at 110 basis points. So as such, that is moving exactly in line with what we had spoken about and are working towards internally as well. And by the time we finish the first half of next year, we should be done with the GST impact and completely absorbed it in our business model.
Now, coming to whether we can get back to the levels that we spoke about at the beginning of the year, about 25.5%, we can get to it. Are we in a tearing rush to get to that at the cost of growth? We are not. Our objective will be to get to industry — fast industry growth and maintain VNB in line with that. Along the way as the environment stabilizes, and we have the opportunity to expand margins, we will certainly do so. But the first goalpost really is to ensure that the VNB delivery is in line with APE growth next year. And any sort of expansion on top of that, aided by product mix, scale, all of that is something that is definitely on the table. The Q4 impact is something which we called out as something which is — like Vibha spoke about. I mean it’s the — while in H1 we were faster, Q3 we were largely in line. Q4 was certainly slower than where we want to be. And that’s the impact that we need to absorb and we will, as the growth normalizes.
So we’re not too concerned about the additional impact that we saw in quarter four on VNB growth and consequently on the full year margins. We should be able to recover as the growth normalizes next year. So that’s not something that we worry about as a drag getting into FY ’27 and beyond. If you’re talking about a three-year perspective, clearly, there is room for margin expansion. But again, it’s going to be measured as some of our investments now start becoming more and more bearing fruit in terms of branch productivity as well as our expenses on the technology front. All of these are expected to increase productivity, efficiency and better risk management. With that, margin expansion is something that we should absolutely gun for with protection becoming larger and larger part of our business as we go forward.
Vibha Padalkar
Yes. And just to summarize, if you see Slide 13 of our investor presentation, it’s exactly what Niraj mentioned that in our — if I ignore the GST, the one-time GST and surrender charge impact, we were very close to same 25.6% of last year. And the drop is only because of these items. So it was almost like margins were being held and the starting point is anyway 25.5%.
Madhukar Ladha
Sure, got it. And the assumption change in variance breakup, if that is — if you could give that?
Eshwari Murugan
So the assumption change is mainly on the persistency. The 13-month persistency had dropped during the year, and this has been reflected in the assumptions, both in embedded value and new business. So it’s mainly coming from persistency that is 13-month persistency. All other cohorts, we don’t have any material impact either in the assumption change or in the variance.
Madhukar Ladha
Got it. Okay. Okay, thanks and all the best.
Eshwari Murugan
Thank you.
Operator
Thank you. Our next question comes from the line of Dipanjan Ghosh from Citi. Please go ahead.
Dipanjan Ghosh
Hi, good evening. So a few questions from my side. First, in terms of the banca channel and more specifically on the non-HDFC banca channels, I just wanted to get some sense of what’s the direction or strategy when you kind of think of this channel? Is it more growth focused? Or do you think the focus will be on more VNB counter share at these channels? And from the next 2-year perspective, if you can give some color on that? That’s the first question.
The second question is on the product pipeline, and this is more in line with also the AGNI product that you have launched. I wanted to get some color. You mentioned that there has been strong traction initially. If you can kind of quantify or give some color around that. And also in terms of the refinement on the non-par products that you have done, if you could kind of elaborate on that and the product pipeline alongside on the non-par and annuity side, I mean, if you can kind of sum it up.
Vineet Arora
Yeah, I’ll take the question on the non-H bank banca channel. So the focus, see, for all channels for us is very clear that it is to go for growth subject to a certain VNB. And below a certain VNB, we choose at times not to participate on a certain, let’s say, segment — or let’s say, a particular channel also. So the focus remains same across channels, and that’s the reason why you would see that certain parts in quarter we did slow down in certain channels. So that, I think, remains consistent across channels. And same is the reason why you see a higher focus on our agency and the proprietary business where we have seen faster growth coming in.
Niraj Shah
Products, Dipanjan, a couple of things. One is AGNI was basically the first variable annuity product that was introduced, and that’s absolutely contributed to our share of annuity mix increasing meaningfully in this period. And it was launched towards in the last quarter. So we expect that to become a full stream product going into FY ’27 and beyond. And as we understand more of the product category, we would want more potential for innovation in this category as the regulator allows us to use more instruments that will enable a better customer proposition while we manage our risk appropriately. It’s a win-win from a customer perspective for anyone who is reasonably affluent.
We’ve launched this product at a ticket size of INR25 lakh and above to ensure that the customer clearly understands what they’re buying. And it’s not a completely guaranteed product. It’s guaranteed up to a point after which the customer participates in the upside because of the asset allocation that we’re able to do in the product. And that is something that we believe is here to stay from a customer who is reasonably affluent and savvy and is not dependent on the entire annuity stream to maintain monthly expenses. So that was really the thought process behind it, and there will be a lot more to come in this space. As far as non-par savings is concerned, I think a few things that we are basically looking to add to our flagship Click to Achieve series. And a large part of it is to do with giving more flexibility to customers.
Looking at customer segments a little more granularly to see what we can do in terms of affording more options to customers as well as getting more competitive. And over a period of time, as the asset side of the market develops, there will be more options that will kind of come through in each of these categories. So I guess a lot of things were happening behind the scenes, which is just ready to take advantage of a more favorable interest rate environment as we step into ’27. And the volatility on the equity side so far has not really dampened unit-linked demand, but we’ll wait and see how that kind of goes on as we go forward. Asset allocation is currently unfortunately out of fashion, but that’s something that we expect to normalize in the next 12 to 24 months. When that happens, with the suite of products that we have and more in the pipeline, we expect the category to do extremely well.
Dipanjan Ghosh
Thanks Vivek. Just one small follow up this variable annuity product propositions. How are the margins in this product having compared to company level margins?
Niraj Shah
They’ll be higher than company level margins.
Dipanjan Ghosh
Got it. Thank you and all the best.
Niraj Shah
Thank you.
Operator
Thank you. Our next question comes from the line of Shreya Shivani from Nomura. Please go ahead.
Shreya Shivani
Thank you for the opportunity. My first question is a couple of questions on the EV walk, EV and VNB walk basically. So shouldn’t the GST and labor code impact be an assumption change because it’s a permanent change rather than a variance. Also, comparing to one of your peers, there is no impact of the yield curve movement on your VNB walk. What is the thought process behind this, if you can explain that? And has the persistency assumption changes caused a sharp movement in your persistency sensitivity from the sensitivity analysis table. These are on my EV walk.
Just one question on the growth outlook on the competitive landscape, et cetera, to Vibha. I mean one way of dealing with the competitive landscape is obviously what you’re doing, going granular and trying to find a different kind of pricing for your products, etc. However, expanding beyond our obvious markets, expanding into deeper pockets or markets where only a few players operate, isn’t that something which we would be focused on from a longer-term period, not for FY ’27, but if I ask you about next 5 years, shouldn’t that be one of your strategies knowing that the competitive landscape can be quite volatile in the urban Tier 1 markets? Yeah, sorry, those are my questions.
Vibha Padalkar
Yeah. On the EV walk, the GST impact is the impact on the existing business because there is no input tax rate on the renewal commission and the maintenance expenses. So that is a onetime impact, and it is external environmental impact. That’s why it’s shown as another operating change or variance. The loss of input tax credit on the new business, which is part of, as you said, the business model, is captured in the VNB, which is within the embedded value operating profit or within the embedded value walk before the one-off. So the one-off is actually only one-off. It’s only onetime impact on the existing book. So the thought process is that whatever is not within the internal environment of the business model of the company, that should be captured as a one-off operating variance.
Niraj Shah
And I’ll add to that — sorry, before you move ahead. And next year, all of this will sit in the VNB for next year. So it will become part of the business model entirely. This year, since it happened midyear, the back book had to do what it had to.
Vibha Padalkar
Yeah, the closing EV will be the opening EV for next year. And next year, the entire impact, as Niraj mentioned, will be in the — if at all there is any impact does not absorb, it will be in the VNB. In the NBM or the VNB walk, the impact of any — the net impact of changes in interest rate, changes in product pricing, product features, other assumptions, et cetera, is captured in the product profile. The reason we don’t call out economic assumption change separately is that it’s not that during the entire year, we will not do anything if the changes are — the interest rates are going up or down.
There will be a lot of dynamic changes in the pricing. It’s very difficult to capture the impact of assumption change, assuming that everything stayed the same. So the net impact, if the spreads have gone up and you’ve not repriced it to that extent, it will be an increase in NBM. That will be captured in the product profile. Similarly, if the interest rates go down and you still do not reprice it for whatever reason, that will be a negative on — that will be again captured in the product profile. So this is a thought process. This we have been following for many years now. There’s no change in the way we have been showing this impact.
Shreya Shivani
Sure.
Vibha Padalkar
Yeah. On the persistency sensitivity, there are 2 things which is resulting in a higher sensitivity. One is the proportion of UL has gone up compared to last year, hence, higher sensitivity. And also because of these changes in the surrender value regulations, even in the non-linked products, the persistency will have an impact on the EV or the margin because unlike earlier where there were some lapse profits or surrender profits and the policy didn’t stay for the scheduled policy term, here there is going to be an impact on the margin. That’s why there is a higher sensitivity.
Shreya Shivani
Sure.
Vibha Padalkar
Hope that’s clear.
Shreya Shivani
Yeah, yeah that’s very clear. Thank you.
Vibha Padalkar
Yeah. And to take your question on getting deeper into interior India, that’s exactly what we are doing. And to remind you that one of the reasons for us to have acquired Exide Life was just that because we felt that, that was not expressly our core competence.
See, it was happening more because of some of our distributors were there. But we formulated an entire go-to-market strategy in Tier 2 and 3. And I’m happy to share that more than 72% of our customers acquired in this financial year, FY ’26, they were new to HDFC Life. And if I were to look at — Tier 2 and 3 grew faster than Tier 1. Also, if I were to look at, say, our agency channel, every metric, so our FC base, the financial consultant base, if you look at it, so the growth there, there was 33% growth. The Tier 3, there was a 42% growth.
Our agent additions were in line with similar kind of numbers. Our marketing collaterals, using of AI so that every local language and dialect is possible from — right from training to servicing. Even our ads, if you see, for the first time this year, we have used — like, in, say, in West Bengal, we have used local leading personalities as against national. So what we’re saying is we’re already well on that path.
Having said that, it’s never all easy because the profiles are not as — don’t have as much data. So there will be two steps forward, one step back. But I think we are now in a position of reasonable amount of confidence that within Tier 2 and 3, what are the profiles that we are comfortable underwriting, and that will only increase as we get more and more data.
Another data point is that, as you know, we’ve been opening branches, over 200-plus branches over the past 24 to 36 months. And happy to share that in our agency channel, for example, 13% of the business now comes from the branches that we opened in that time frame. So we have a holistic strategy of — exactly like you’re saying, that to be among the top three movers into that space, rather than only operating in a more crowded, metro salaried set of space.
Niraj Shah
Maybe just one thing I’ll add to what Vibha mentioned is that we are aware as we step into the smaller markets that the time for the branches to get as productive as those in the larger markets is a lot higher, maybe 1.5 times more. But we’ve not shied away from making all these investments. So it’s just that the time frame from which we get these returns is a little longer than we would get from a larger branch. So both of these happen in parallel, and the trade-offs and basically the payoff periods from both of these can vary.
But, like you rightly mentioned, I think as you go deeper into India, there is, I guess, more sanity as far as the competitive intensity is concerned, given the obvious costs involved in going deeper as well as the brand recognition. So we do understand that, that is an advantage that we have, and we plan to build on that as we go forward.
Shreya Shivani
Yeah, that’s very clear and it makes a lot of sense. Thank you so much and all the best.
Operator
Thank you. [Operator Instructions] Our next question comes from the line of Nischint Chawathe from Kotak Institutional Equities. Please go ahead.
Nischint Chawathe
Hi, thanks for taking my questions. Niraj, you mentioned that the counter share at HDFC Bank in fourth quarter was lower than nine months. But if you could give any color as to what it was for the entire financial year? And how does that sort of compare with the broad guidance of two-thirds counter share at HDFC Bank over the medium term?
Vineet Arora
Yeah, so we were in mid-60s the year before. And this year, we would have closed at early 60s.
Nischint Chawathe
And I mean, how does the conversation go? Is it something that it kind of reverts over time? Or is it something that there could be some kind of downward revision to this? How does it work?
Vibha Padalkar
No. So conversations are not only around share because the share, it’s an open architecture platform, and it’s on the ground in every branch, and every segment is where we are competing like a normal insurance player. And basis that is what we were earlier on during this call also with the various questions we were answering that we know actually at a granular level, which are the places, which are the cohorts that we would have let go of, which led to this loss of share. And if we need to compete back, we also know what it takes to compete back. So I think from that angle, it’s not about a conversation. It’s more about what business we want to and what business we let go.
Nischint Chawathe
Sure. And I recollect at the beginning of last year, you budgeted for around, I think, 14%-odd APE growth. Some of — destiny had other plans. But when you start this year, given the uncertainties that are around, how do you budget for FY ’27 growth? What would be like your starting point?
Vibha Padalkar
So exactly like you said, Nischint, 14%, actually, we had said 12% to 13%, but okay, I think low double-digit growth is what we have said. Now with all this uncertainty exactly, and we’ve been here before in terms of when COVID was there and so on, I think we’ll just take it a month at a time in terms of planning. It’s really volatile.
What we will attempt to do is grow slightly faster than the sector and focus — while doing that, focus on some of the tailwinds that we have on protection. We talked about some of the products like Agni. We will really focus on maximizing that Tier 2 and 3 as well, the traction because it’s not as crowded as some of the other markets. So I think that’s what we will focus on rather than trying to put a number because a number means that you’re going to — you’re investing resources and so on upfront. I think it’s a little bit too volatile a situation.
Nischint Chawathe
Fair enough. And just last one, do you think that this is the right environment for non-par to pick up over ULIPs given the way the bond yields have moved and you could probably lever up that in terms of offering higher IRRs?
Vibha Padalkar
So I think so. Niraj, do you want to add?
Niraj Shah
Yes, absolutely. We’ve been waiting, Nischint, but it’s not happened given the flows continue on the equity side, which is, again, we have no problem with that. We’ll take all the growth that comes in unit-linked as well given that we now have an operating model that works. But yeah, it’s a bit puzzling to us as well that given the environment and given the uncertainty in the — and the returns on the equity side in the short term, customers are still ignoring asset allocation. So that’s something which — I guess, like we discussed earlier, we’re all ready with multiple product options for customers. And we absolutely believe this year, I think the non-par take-up should be higher than what it was last year. It’s a bit puzzling why it hasn’t happened already.
Nischint Chawathe
But do you think the demand is elastic to IRRs?
Niraj Shah
No, we do not believe so. To some extent, yes, in an extreme situation where, I mean, someone is putting 100 basis points more than me, of course, they’re going to buy that product. But the thing is, within a band of — like, in protection, 15%, 20% up and down, it is not elastic. It is driven by multiple things, including brand preference. And as long as we are in the zone, we are okay. So in IRR, I’ll give you an example of annuities. Annuities, all the major players, three of us who are 90-odd-percent of the market are pretty much — fairly close to each other because that is the pricing that makes sense. And the customers choose based on their preference and the distribution outreach of each of the players.
So similarly, on non-par, I think maybe barring one or two players, you find everyone in — from a mix perspective, anywhere between 15% to 20% of their product mix is in non-par. So that tells you that, up to a particular point, pricing would matter. But once you win a range, then multiple other things take over. So it’s not completely elastic. To some extent, when there is an outlier pricing, definitely, there will be some demand that gravitates towards it.
Nischint Chawathe
Got it, got it. Thank you very much and all the best.
Niraj Shah
Thank you.
Operator
Thank you. Our next question is from the line of Supratim Datta from Jefferies. Please go ahead.
Supratim Datta
Thanks for the opportunity. So my one question is on the rider attachment. So could you let us know what is the current rider attachment rate that you have? And how much further can this be increased? And if the ULIP demand comes off and that’s replaced by non-par, could you do the same thing as increasing the sum assured with non-par products as well? Could the similar strategy work there as well? And how — what proportion of the ULIP policies currently has this higher sum assured? If you could give us some color around these three things, that would be very helpful. Thank you.
Niraj Shah
Yes, so I’ll start with the last question. We have it highlighted in the investor presentation as well. About a quarter of the unit-linked business that we sell comes with higher sum assured. And we started our rider journey about maybe three years back with a lot of education internally and putting our systems and processes in place to ensure a seamless experience for customers. About — even as far back as a year ago, 1.5 years back, the attachment — the rider APE was less than 1% of unit-linked premiums.
Today, it’s at least five to six times that. And it’s only increasing with the number of riders that we’re able to bring to the table, with customers opting for a combination of high riders as well as higher levels of sum assured. So I think, as of now, we have all the options from a customer perspective, whether they want to take a higher level of protection in the base sum assured itself or they want to have the option of taking a rider. And that’s something that I guess will continue as we go forward as well.
On the savings as in non-par products, we’ve not seen a very significant take-up of riders yet because the thought process there is a little more different compared to when someone is looking to buy a unit-linked product. We’re trying to see how we can improve our attachment ratios on other than unit-linked products as well. But that’s still work in progress.
On stand-alone protection, like Vibha mentioned earlier on the call, there is a fairly significant uptake of pure non-return of premium products this year, given the GST change. Return of premium is also doing reasonably well. It’s just that the full impact of the GST price has shown itself in a higher demand for pure non-ROP products. So I think having a suite of each of these at scale definitely helps depending on whatever choice the customer may want to make.
Supratim Datta
Got it. And at the overall APE level, what would be the proportion of riders?
Niraj Shah
So again, we’ve, I think, spoken earlier and on the call, 7% is our pure protection by itself and individual business, and adding riders, it comes to 10%. So I think we can attribute about 3-odd-percent of our APE to that.
Supratim Datta
Understood. Thank you.
Operator
Thank you. Our next question is from the line of Sanketh Godha from Avendus Spark. Please go ahead.
Sanketh Godha
Yeah, thank you for the opportunity. So Vibha or Niraj, the question is that you told that in fourth quarter, you lost market share compared to 9 months in the bank. So is it fair to say that the competitive intensity actually increased and that’s the reason we lost the market share? And if — given IFRS forbearance is accepted, is it — are you confident that the growth might come back to mid-teens kind of a level next year? Or whatever the pain has to be taken with respect to non-par unviable business? Yes, it has already been there in the current year and on a lower base, that should look a little better going ahead and therefore, the mid-teen growth can come. So any color on those lines will be very useful to understand the growth trajectory going ahead.
Niraj Shah
So Sanketh, difficult to — given the environment, difficult to put a number in terms of what growth comes ahead. As far as the specific question in terms of, within HDFC Bank, competitive intensity increase in quarter four, yes.
Do we expect that to continue into FY ’27 and beyond? We do not believe so for all the reasons we mentioned. Because sustainable growth, profitable growth, which is capital efficient, has to be done in a manner which kind of makes sense, even if you have a lower profitability threshold. So like we mentioned, we don’t have to be present in all the segments at all points in time. There will be opportunities available to do a lot more granular work to get our counter share where we would like it to be. And that’s something that we’re already working on.
We discussed geographies. We discuss kind of branches. We discuss customer segments. Whatever applies at an overall level will apply to HDFC Bank also in terms of our approach, to get our counter share back up to where we would like to see it. So maybe we’re not going to be stuck into unreasonable things that are happening on the ground. We will push ourselves definitely. We’ll do our trade-offs between growth and profitability and keep challenging ourselves in terms of are we missing something which makes sense. We’ve done that in the past. We’ll do that again. But anything that absolutely looks manageable from our perspective, we will not step into even now. So that’s our thought process.
Sanketh Godha
Okay. But given maybe the capital will come in and maybe sub debt rates, will it give a bit of a little more comfort or gunpowder to be a little more competitive compared to what you were in the current year? Maybe there was a border case business you chose to not to do it. But with the capital, will that thought process might change at the fringe level?
Vibha Padalkar
So I think we will certainly — see, we have enough gunpowder to be competitive, but for different reasons, not necessarily because capital has come in. Capital has come in for growth in the normal scheme of things because RBC is probably, like I said, likely to come after IFRS rollout has happened. So it’s more too tied over that. There are quite a few things exactly like we did in the case of protection, which was really being nuanced on driving the narrative rather than being forced into doing things that we are not comfortable doing or don’t see the end game in doing all those things. So you’ll have to just wait and watch because, again, not everything can be disclosed on a call like this.
But yes, we are not just sitting and waiting until the whole thing blows over. But yes, there are many, many things that — at least three or four things up our sleeve, to maneuver the narrative in a direction that we want to. And just in terms of giving a little bit of color is that we are looking very, very granular with our data to see which customers we can be — we can take not aggressive, but a calculated call and which ones we absolutely want to avoid. So it’s not one-size-fits-all.
Operator
Thank you. Our next question is from the line of Prayesh Jain from Motilal Oswal Financial Services. Please go ahead.
Prayesh Jain
Yeah, thanks for the opportunity. The question is on, again, probably the HDFC Bank channel, and I think that’s been something which has been discussed quite a bit. But just one more angle to it. Whether commission that the competitors are paying to HDFC Bank, does that also come into equation where the share has come down for us? So that’s one. Second, when you say that the capital raise will give you additional solvency of 900 basis points, do you also build in the additional debt that you can raise via the bonds to build that in capital? And lastly, on commission regulations, if any, that comes through, how would the kind of things play out with your primary partner, which is HDFC Bank?
Vibha Padalkar
So on commissions, everything is identical over here. Yes, product mix, we do — as you know, we do calibrate product mix. So we will choose the segments in which we want to be materially present. To give you an example, if unit-linked at a low sum assured multiple is the name of the game or lower premium payment term, then we might take a backseat, like we have done. Like two premium payment term at full commercials and so on is something that, don’t see the end game in that. So it’s not that the headline commercials are different.
No, they are not. They’re identical. However, if some of the nuances of products, that could vary. That’s point number one. And as regards the outlook in terms of commission regulations and so on, I think we’ll have to wait and watch. We have had — since you’re asking specifically about our primary partner, it’s not that we haven’t been having conversations on what if scenarios, and they’re fully aware as they also sit at the Board. So they’re fully aware of many different possible scenarios and what might be viable, what might require tweaks to business model and so on.
Like I said, in the medium term, whatever it is — see, the demand for insurance is not a figment of our imagination, exactly like what the way demand really took off with the GST cut as far as protection. So that demand is certainly there. How one tap it through, what kind of products in a new environment, if there is one, is something that we will quickly look at and collaborate with our partners to — for it to be a win-win.
Niraj Shah
And Prayesh, if you could just quickly repeat your question on the solvency? You asked about whether there is capacity to raise sub-debt? Answer is yes. We could raise on the back of INR1,000 crores of equity. We could raise INR500 crores sub-debt, which would give us an additional 4% as and when we believe it would be required or we want to just exercise that option. Was there any other question?
Operator
Prayesh, does that answer your question?
Prayesh Jain
Yeah. So together, these two could be 1,300 bps, right?
Niraj Shah
That’s correct. 1,300 to 1,400, yeah. That’s right.
Prayesh Jain
Yeah, yeah, yeah, that’s it. That’s it. Thank you.
Niraj Shah
Thank you.
Operator
Thank you. Our next question is from the line of Vinod Rajamani from Nirmal Bang. Please go ahead.
Vinod Rajamani
Yeah, thank you for taking my question. So I have one question on retail protection. So what proportion of buyers would you say on retail protection are first-time buyers? Is there any sense that you’re getting that the addressable new-to-insurance kind of pool, that pool is kind of getting — is that thinning — or is that getting a little saturated? How should we think of that? And what is the kind of sustainable quarterly kind of protection growth rate into FY ’27? So that’s the question I had on protection.
Niraj Shah
Yeah. So it’s very, very encouraging to see that post GST, about 80% of the protection business is new to HDFC Life customers that we saw. And as Vibha mentioned in her opening comments, we’re basically seeing a fair bit of demand across different customer segments and also in terms of the choices that they’re making in terms of taking full advantage of the GST cut, to either buy more sum assured or — so basically, even after the changing price, we’ll be able to maintain our average ticket size, which basically tells you people are buying a lot more cover with the same amount of money. They could have chosen to buy similar cover with lower premiums, but most customers have not chosen to do that. So that’s a very, very good sign.
With all of this as well, in spite of all of this, we are still fairly underinsured as a country, and the customer segments that we believe require more insurance. So we are far from saturated. Customers are making different choices to buy protection. Some who are comfortable using the savings vehicle have these options that we discussed earlier in terms of riders or higher embedded sum assured. But a lot of young customers are taking pure protection products, and the GST change has been a fairly big catalyst there.
Vinod Rajamani
Yeah, thank you for that. The other question I had was on this — on the — there’s a specific question on the HDFC Bank channel. So is the bank trying to kind of prioritize, say, deprioritizing non-par savings? I mean it’s a trend which is kind of visible in terms of the fact that ULIP share is increasing — it has been increasing. So is the bank kind of — is they — do they see it as competing with deposit holders and so on? Is that trend — is that something — is that something which is being felt?
Vineet Arora
No, we haven’t seen this kind of a, let’s say, a completely deliberated kind of a move towards one particular product mix. The ULIP mix is mostly coming in from, I think, the demand from the customers and more of an easier sale, especially certain segments, like we spoke about when you’re able to configure rushwaterpay, [Phonetic] etc., etc., in ULIPs for certain — by certain insurance companies. So I think that’s the reason why you’ve seen maybe a larger skew happening in the ULIP side in HDFC Bank.
I’ve not really seen the reason that this might be competing with a deposit or that kind of nature. And also, we have always focused on long-term guarantees, long-term products, which do not really fall into the banks’ competing foray. I mean they work on a medium-term kind of assured returns, and our products have always focused on much longer-term guarantees.
Vinod Rajamani
Right. Yeah. So thank you. Those are the questions I have. Thank you.
Operator
Thank you. The next question comes from the line of Tejas Takuna, an individual investor. Please go ahead.
Unidentified Participant
Thank you for the opportunity. I have two questions. What was the percentage contribution from HDFC Bank Banca channel in terms of — in the individual overall new business premium? And the second one, you mentioned that the MFI sector growing and catching up in Q4, what was the growth that was registered in credit life new business — premium business?
Vineet Arora
So I’ll first take the MFI business. So MFI, I think we saw the growth coming back in quarter four. Quarter four MFI growth, because there was also a subdued base last year, was in excess of 40%. While on an overall year basis, I think we saw business growth of about 13-odd-percent. It is slightly slower than our CP growth, but that’s the full year number on the MFI base. On HDFC Bank, our NBP contribution on received premium is, I think, approximately about 40-odd-percent.
Unidentified Participant
Thank you.
Operator
Thank you. The next question is from the line of Manjeet Buaria from Saamya Advisors LLP. Please go ahead.
Manjeet Buaria
Thank you. Vibha. I had one question. Why did we not revisit our dividend policy and skip about INR450 crores of dividend payout when we are simultaneously looking to raise INR1,000 crores in a primary issue?
Vibha Padalkar
See, we do have a lot of retail investors, close to 9 lakhs, 10 lakhs of retail investors. There are pension funds. And so it’s not only for — when you look at banks, let’s take that example, banks come to the market to raise capital all the time, and they pay dividends. So it’s no different. It’s just that in life insurance, the back book so far has largely funded normal growth. Now protection here has been a lot higher than in the past 17, 18 years that I’ve been associated with the sector. That’s a good problem to have.
However, it requires capital. So this is growth capital. If there was an issue in terms of some hole that is caused because of some inefficiencies or something like that, then maybe what you’re saying could be considered. But this is growth capital, no different from any other sector. And this is business as usual as far as existing shareholders are concerned, especially the retail shareholders. I think that’s how we had to triangulate. Hence, we’ve kept it flat. So we’ve tried to balance the two objectives.
Manjeet Buaria
I understand that, Vibha, but actually, it’s also indicative that the Board would not want to raise primary unless you are at a fair price. And given the way our valuations have tracked over the last few years, you’re indirectly indicating that we are already at that fair price. So I mean, ideally, you don’t want to do that, right? I mean, typically, banks have raised a lot of capital. They have done at much higher valuation multiples than their fair valuation multiples. But anyway, I was just curious about that. Thank you so much.
Operator
Thank you. The next question is from the line of Nidhesh Jain from Investec. Please go ahead.
Nidhesh Jain
Thanks for the opportunity. My question is on margin. So this year, we had a negative impact of 110 basis points because of GST and 20 basis points of surrenders. So that should not recur next year. So should our starting margin should be higher than almost 130 basis points, what we have shown in FY ’26?
Niraj Shah
So Nidhesh, yeah, I mean, the GST impact is something that we will neutralize in the first half of next year. Post that, it is completely baked into the business model. And after that, whatever delivery happens should be on that basis. So before GST or rather, I think end of Q4 — Q3, we did mention that we’d like to get back to the levels of FY ’25 in the 25-plus-percent range.
Can we get to that? We possibly can. But like I mentioned earlier on the call, that’s not something that we’re going to prioritize. What we’re going to prioritize is to get the growth back to the handle that we are comfortable with and deliver VNB growth at least in line with that. And if there is any potential and scope to expand margins beyond that, absolutely, we will try and do that. But the priority will be to get growth back to where we would like it to be.
Nidhesh Jain
Sure. Thanks, Niraj. That’s it from my side.
Niraj Shah
Thanks Nidhesh.
Operator
Thank you. As there are no further questions from the participants, I now hand the conference over to Ms. Vibha Padalkar for closing comments. Over to you, ma’am.
Vibha Padalkar
Thank you for joining us today. Should you have any follow-up questions, please feel free to reach out to our Investor Relations team. Have a good evening.
Operator
Thank you. On behalf of HDFC Life Insurance Company, that concludes this conference. [Operator Closing Remarks]