Credo Brands Marketing Ltd (NSE: MUFTI) Q3 2025 Earnings Call dated Feb. 03, 2025
Corporate Participants:
Kamal Khushlani — Chairman & Managing Director
Rasik Mittal — Chief Financial Officer
Unidentified Speaker
Analysts:
Unidentified Participant
Apurva Mehta — Analyst
Ruchita Maheshwari — Analyst
Deepak Poddar — Analyst
Rahul Dhruv — Analyst
Nilesh Doshi — Analyst
Kimberly Paes — Analyst
Rishab — Analyst
Presentation:
Operator
Ladies and gentlemen, good day, and welcome to Brands Marketing Limited Q3 and Nine Months FY ’25 Earnings Conference Call. This conference call may contain forward-looking statements about the company, which are based on the beliefs, opinions and expectations of the company as on-date of this call. These statements are not the guarantees of future performance and involve risks and uncertainties that are difficult to predict. As a reminder, all participant lines will be in the listen-only mode and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during this conference call, please signal an operator by pressing Stard zero on your touchtone phone. Please note that this conference is being recorded. I now hand the conference over to Mr Kamal Kushlani, Promoter and Managing Director, Credo Bance Marketing. Thank you, and over to you, sir.
Kamal Khushlani — Chairman & Managing Director
Thank you, Nirav. Good afternoon, everyone. I have with me Mr Mittal, our Chief Financial Officer; and SGA, our Investor Relations Advisors. I hope you all have received the investors deck. If not, you can view them on the stock exchange or the company website. Our unwavering commitment to achieving sustainable growth and profitable growth is reflected in our performance during Q3 FY ’25, where revenues grew by 4%, EBITDA grew by 12% and PAT grew by 17%. Despite facing challenges such as subdued demand for premium and mid-premium branded apparel, primarily driven by reduced discretionary spending and weaker consumer sentiment impacting overall industry consumption. However, we managed to achieve a growth of 4%. Additionally, our performance-led to an expansion in gross margins by 210 basis-points, reaching 61.9% for this quarter. For the first-nine months of FY ’25, our revenue grew by 7%, reaching INR465 crores, while EBITDA also grew by 7%, reaching INR139 crores with an EBITDA of 29.8%. PAT increased by 5%, totaling to INR55 crores. This performance is in-line with our strategic objectives for the year with a focus on achieving profitable growth. Our proactive efforts to efficiently manage inventory have contributed to this performance with inventory days being reduced from 77 in March 2024 to 66 days global brand identity, we have been strategically implementing a cohesive advertising approach while rolling out a series of targeted marketing campaigns. Our efforts are focused on enhancing brand visibility, strengthening consumer engagement and ensuring a deeper connection with our target audience. As part of our broader strategy to expand our presence in the direct-to-consumer segment, we have been actively working towards strengthening our digital footprint. Our primary focus has been on leveraging key online platforms, particularly Google and Meta to attract new customers, drive traffic and enhance conversion rates. This digital-first approach has been instrumental in scaling our business in this space. Our sustained efforts in this direction have yielded promising results. We successfully achieved the business turnover of INR8.64 crores in the first-nine months of FY ’25, a significant improvement compared to INR3.62 crores recorded during the same-period in FY ’24. This growth reflects the effectiveness of our digital strategy and increasing traction of our brand among online consumers. Our focus will remain on leveraging data-driven insights, optimizing our online presence and strengthening the brand positioning to unlock new opportunities and achieve long-term business success. Our strategy revolves around providing high-quality products to our customers and continue being the bridge between the mass and premium consumer segments and our asset-light business model, robust cash flows and low debt position provide a solid foundation to execute our multi-pronged strategy whilst maintaining profitability and healthy margins. In the recently-announced budget, a key focus has been placed on stimulating economic growth by enhancing the purchasing power of the middle-class. One of the significant measures introduced to achieve this objective is the reduction in tax rates aimed at providing financial relief to middle-income households. By lowering the tax burden, the government seeks to encourage higher disposable income, which in-turn is expected to drive greater consumer spending. Increased consumption among middle-class households can have a positive ripple effect on our sector. Going ahead, our company is aiming for mid-teens revenue growth for the next couple of years, driven by the expansion of new-store locations across both new and established markets, depending upon a rebound in the industry demand for premium and mid-premium brands. Additionally, we expect consumption to improve with the recent boost given by tax reductions. We are focusing on enhancing profitability and maintaining healthy inventory levels. We are confident in our capability to handle short-term fluctuations and achieve sustainable and consistent growth in the future. With this brief, I’d like to hand over the call to our CFO, Mr Rashik Nittal, for the update on the financial performance. Thank you everyone.
Rasik Mittal — Chief Financial Officer
Thank you, Kumal. Good afternoon, everyone. First, I will give you financial highlights for Q3 FY ’25. Revenue for Q3 FY ’25 grew by 4% year-on-year to INR155.6 crores. Gross profit grew by 7% year-on-year to INR96.3 crores with a GP margin of 61.9% for the quarter. EBITDA for the Q3 FY ’25 stood at INR47.6 crores, that is a growth of 12% year-on-year. Our EBITDA margin stood at 30.6%, which is an increase of 230 basis-points. Profit-after-tax for the quarter stood at INR18.3 crores, that is a growth of 17%. Our cash-flow from operations was INR139.5 crores in December 2024. So now I’ll give you the financial highlights for nine months FY ’25. Revenue for nine months FY ’25 grew by 7% year-on-year to INR465 crores. Gross profit grew by 8% year-on-year to INR271.2 crores with a GP margin of 58.3% for the nine months. EBITDA for the nine months FY ’25 stood at INR138.6 crores as compared to INR129.6 crores in FY ‘2 — in nine months FY ’25, that is a growth of 7%. Our EBITDA margin stood at 29.8%. Profit-after-tax for the nine months stood at at INR54.5 crores. Our inventory days have decreased by-10 days from March 2024 to 66 days as on 31st December 2024. As mentioned earlier, we continue to aspire to reduce our inventory days. ROCE and ROCE stood at 20.4% and 19.9% respectively. Our net-debt to equity stands at negative 0.13 times. With this, we now open the floor for question-and-answer. Thank you.
Questions and Answers:
Operator
Thank you very much. We’ll now begin with the question-and-answer session. Anyone who wishes to ask a question may press star and one on their touchtone telephone. If you wish to remove yourself from the question queue, you may press R&2 participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles participants you may press to ask a question ladies and gentlemen you may press to ask a question. The first question is from the line of Gravita from PMS. Please go-ahead.
Unidentified Participant
Hello. Yes. Second question is on the inventory. First thing I would like to ask is how do we account for the inventory? We account for the inventory on company-level or on the stores level.
Kamal Khushlani
We account for the inventory which is on the books of the country — of the company basically the in our warehouse and as well as the company on-stores.
Unidentified Participant
So is it like the inventory which is in the warehouse as well as inventory left at the stores as well?
Kamal Khushlani
Yeah, the stores which are run by the company. The stores which are run by the are in their books.
Unidentified Participant
Okay, okay. And sir, by when do we expect the further reduction in the inventory level inventory deals?
Kamal Khushlani
We are not expecting further reductions in the inventory base. We are at a very healthy level of inventory as of now.
Unidentified Participant
Okay. So this level of inventory is what we expect to maintain going-forward as well?
Kamal Khushlani
Yes, yes, absolutely.
Unidentified Participant
Okay. And sir, one more question. What do you do with the unsold inventory, which is left with the warehouse and at the stores as well, because that must be — that would be return to the company if it is at the store-level.
Kamal Khushlani
So Ghabita as we have mentioned in the past but in the history of the company over the last so many years, we have never had to sell inventory at a loss. Whatever, whatever inventory we produce, we are able to liquidate that profitably. So there is typically no unsold inventory. At the end of every season sale, there is some unsold inventory that is left with us. But that’s the art in which we manage our business and manage to liquidate this inventory profitably and we do it through our factory outlets and our e-commerce partner channel — channels. So we, as a business have a multichannel — we are a multichannel retail brand and we look at how whatever we have produced, we have to be able to liquidate that merchandise profitably and that is something which we have historically demonstrated and we are confident that we shall continue to do that.
Unidentified Participant
Okay, sir. Thank you so much. That’s all from my side.
Kamal Khushlani
Most welcome.
Operator
Thank you. Participants, you may press star and one to ask a question. Thank you. Next question is from the line of Apour Mehta from AIMS Investments. Please go-ahead.
Apurva Mehta
Yes, sir. Just wanted your thoughts on this budget, what are your plans going ahead to open new EPOs because we think that a lot of you know, government has almost given INR1 lakh crores to on the hands of consumer. So are we planning for that, what should we do or are we still keeping an eye on what’s happening in the market?
Kamal Khushlani
We are certainly going to keep our eye on what’s happening in the market, Apourva and we’re hoping for a good rebound in the market, thanks to the tax reductions that the government has proposed in the hands of the middle-class. And it will be a wait-and-watch strategy. And as a company, we don’t have to have any immediate reactions today. The way we are going to do this is look at it and we’re going to keep our eye keenly on the market and how it’s performing. And depending upon market conditions, we are absolutely ready to fulfill the demand that is generated by the market. And as a brand, you know, we are as per the KSA report released just before we had got listed, we are among the top three brands in the country. I’ll refrain from naming them, it’s there in the report, it can be checked. And if you remove the other categories of the brands like footwear, women’s wear and other categories and only compare men’s apparel, you’d see that all these three brands are neck-to-neck or shoulder-to-shoulder with each other. So we are among the top brands anyway. Now being here, we have to ensure that we don’t lose out on our market-share and we are able to maintain our gross margins and continue to grow the business profitably. So that’s what we are going to — that’s going to be our endeavor going-forward as well.
Apurva Mehta
Okay. And on the EBO front, we just added 10 EBOs in this first-nine months and typically we would add around 30 40 stores or maybe 50 stores. What is your sense for next year when you see this budget coming? Are we prepared — are you preparing for a healthy EPO growth? And growth and how easy is to put an EBO and what is the timeline to start from scratch day-one of EBO to when we complete the — when we commence from the ABO. So is it like a month of time or a two-month time, where we plan went what is your thought on that?,
Kamal Khushlani
But typically, we have certain markets — markets that we target where we want to open our EBOs. And some of them in our language internally, we call them wildcards, which are markets where EPOs are not really available, but we’ve been on the lookout for that. So whenever there is an opportunity, we quickly have to grab it. Besides that, there are emerging markets that we have to keep looking at. Now between both of these, we are going to take a cautious approach even now because of the way the last two years have panned out or the way the last one and a half year has panned out post ’22, ’23. And at the same time, we have a very, very strong on-ground presence and in intelligence in the field. As the market picks up, we’re going to be ready to expand at the rate at which the market demands. Like I said, we are a multichannel retail brand. I’ll elaborate on that. We retail through MBOs, we retail through EBOs, we retail through large-format stores and we retail through the e-com channel partners and our own D2C website. Basically, we want to ensure that wherever there is a demand for mid-premium to premium menswear, our brand is present and is offered to the consumer and then up to him to make the choice. So we ensure that we are present in most of the markets. As a brand, we have one of the largest penetration as far as the number of cities is concerned, we have one of the largest fleet of stores as EBOs, we are present among — I mean, we have one of the largest presence in this mid-premium to premium space in MBOs. And that’s how we will look at how the market is responding and we’re absolutely ready-to-grow the market. And typically, a store once we get it depending on-store to store, but we can you furbish the store and get it up and running within 30 days without any problem. And that’s the rate at which we can start the stores whenever they come by.
Apurva Mehta
Okay. And how do you see this January spend spanning? What is your take on where we’ll end this year because next year you have guided of mid-teens, but this year, we were guiding at 12% to 15% kind of growth. But it’s where we currently are and where do we see ending quarter means this year end?
Kamal Khushlani
See, as of — I’ve also mentioned earlier, we should not look at our growth on a Q-on-Q basis. Yeah. As business and as a brand, we are a business that should be looked at an annual basis only because quarter-to-quarter business keeps fluctuating. In fact, annually also it fluctuates. As long as you’re able to liquidate whatever you have made profitably and grow the business and make more money than you made in the past, you are on-track being at the level at which we are. Now the growth that we demonstrated in this quarter is we saw the opportunity and we grabbed it. However, January has not panned out exactly after that the way of the Q3 did. So by end of this year, we are expecting it to be kind of very little growth in terms of same-store growth single-digit basically and higher single-digit growth by the end-of-the year.
Apurva Mehta
So which we are currently at 7%, you get and around 8%, 9% kind of something like that, yeah. Okay. And next year, how confident are we to — what are we doing to achieve the 15% to what is double mid-teens kind of growth? What are we doing different and what is your take for it, like you would be spending more on advertisement or maybe changes in the product mix or opening new EBOs, how can we achieve this mid-teens kind of growth?
Kamal Khushlani
It’s a combination of all of this, Apurva. Changes in-product is an ongoing process that keeps on happening all-the-time. And besides that, as far as our overall strategy, the broader strategy to achieve growth is that we are increasing and we have increased our presence on the digital platforms because that is where we expect the ripple effect to come and the demand to generate in offline as well because most of the consumers, we can — I mean, fairly say that all consumers today are there on the — on the social media platforms. So to catch them there with the brand in its new so that they see it and repeatedly showing them our brand and the products that we make is something that will create a perception of need in their mind and drive footfalls to our stores also and also drive traffic to our website. And then this is an ongoing process of increasing our business even in the D2C space. But however, even that business, we are always going to keep our eye on the profitability and grow that business. As and when the consumer gets ready for buying full-price merchandise in the online space within India as it has happened in some of the Western markets in the world, we will also get ready and ready ourselves to be able to meet that demand by the consumers and catch them in the online space.
Apurva Mehta
Okay. Okay, thanks a lot and yeah, and wish you all the best.
Kamal Khushlani
Thank you, Appurba.
Operator
Thank you. Next question is from the line of Rachita Maheshwari from ACE Landstown Investments. Please go-ahead.
Ruchita Maheshwari
Hello. Yeah. Hi,. Yeah, hi. Just wanted to understand, if I see your financials, it’s a meager just around 4% year-on-year growth. But if I see the other value retail companies be 8 V2 Retail or other likes, they have grown more than 20%. So what went wrong? Are we seeing a downgrading in the consumption of the consumers that they are preferring more of the value fashion and that’s where it’s taking us a hit. What’s your thoughts on that?
Kamal Khushlani
And, as far as the mid-premium to premium space is concerned, there has been a tightness that we have felt in-demand. And the discretionary spend on this category in this band of mid-premium and premium brands has been lower. And like we grow our believe in growing our business profitably and that’s what we keep our eye on. And we are not a value brand. We are a bridge between the mass and the premium brands. And that’s — we are an aspirational brand to the middle and upper-middle class and that’s where we intend to remain and exploit that consumer. So that’s the space where we are. So I don’t see anything has gone wrong. It’s a different segment that you’re comparing us with.
Ruchita Maheshwari
No, I know I’m not trying to compare as a apple-to-apple. I know that. What I’m trying to understand is that why the growth which we supposed to have is not been visible in our financials, whereas if I see about the Visha, about other value retail companies, they have been growing tremendously. So that’s what I wanted to understand, is consumption shift we are seeing that consumers are preferring more of value fashion where they can turn-around and be on-trend, whereas compared to the mid-premium and premium where the consumption has been slowed down, are we seeing that kind of consumption going-forward?
Kamal Khushlani
No, no, no. The spending power has been a little lower in the hands of the middle and upper-middle class. And as a country, as we grow richer, the demand for the space where we are is likely to grow. It’s not likely to go towards value brands and things like that. However, it’s difficult to put a finger on the pulse and exactly answer your question because that’s very, very relative from company to company, the companies that you’re talking about, where they were at what position they were, what’s the base effect, where they started from, how was the previous year and what’s the growth that we’re taking, all of that will count. Yes, we have seen significant growth in some of companies in the value segment, but that is not undermining the potential of the business for mid-premium to premium brands because the middle-class and the upper-middle class that seeks a fashion and as a consumer acquires wealth and grows richer, wants to acquire brands that he could not afford in the past. So we, like I said, are a bridge to the premium international brands, we are the bridge between the mass and the premium consumer brand and we are going to be a part of that life-cycle of the journey of the consumer as they climb up the social ladder.
Ruchita Maheshwari
What kind of visibility you have for FY ’26 where the other players, again, I’m taking the value of fashion companies as a base, they are becoming very aggressive in terms of opening stores. And what’s our plan in terms of opening stores? And just to understand, as they be more available, you know, in the vicinity of the consumption, do we again see some kind of a threat where the consumers might shift towards the value fashion because the stores are, you know in abundance, whereas compared to us, if we are going on a very slow track of opening stores,
Kamal Khushlani
Ruchita, we intend to even now, this year open about 20 25 stores and we will be ready to open even 40 or 50 depending on how the market pans out. To respond to your question that those brands being a threat to us is not true at all. That is something you — I have said it in the past and I urge our investor partners or analysts to visit the market, look at what the other brands have to offer and what’s the value proposition that we have to offer. And we can very confidently say that the type of variety and the type of fashion that we have in our brand is very unique and you will not find it in any other brand at that price point, the type of unique expressive fashion that we make and we stand for. And we have a following of a tribe. So those brands don’t make those kind of products. Our products are different and we are unique and we are very, very confident that we should be able to ride this wave and we are hoping that the budget that the government has come out with should propel demand in this segment. And whenever the demand is picking-up, seen picking-up, we’ll be able to ride that. And we’ve said it in the past, our company is not one of those where if the market is good, we will bolster and do some wonders because we are not at a base. And even if the market is bad, we won’t go completely down. These are cycles, ups and downs that keep coming where the market is good and the market is bad, but we know-how to ride these waves. We are more a stable company. We have been a dividend-paying company for the last 10, 12 years and shall continue to do so. And we will always look at growing the business profitably and we are confident we will be able to have sustainable growth even going-forward.
Ruchita Maheshwari
So if I say a past historical Q3 is kind of a very good quarter for you, but this quarter was not as good as it was — it should have been. So Q4 will again be kind of a muted quarter for you. So overall FY ’25, you will be closing in a really year-on-year types very muted growth.
Kamal Khushlani
Ruchita, please. I urge you not to look at our brand on a Q-on-Q basis. We are not —
Ruchita Maheshwari
I’m not saying Q-on-Q, I’m just comparing year-on-year Q3 FY ’25 versus Q3 FY ’24. So Q3 would be the right yeah.
Kamal Khushlani
So I’m telling you don’t look at us as a quarter. You will never be able to judge our business. Okay. You have to look at it on an annual basis. Are we growing profitably? Are we optimizing working capital? Are we able to generate operating cash-flow? Are we managing our inventory levels well? Are we able to liquidate everything that we have made profitably? Are we able to maintain our gross margins? Profitable growth is what our company strives and endeavors to do. And that is something we are confident we will continue doing. We’re a stable company, Ruchita.
Ruchita Maheshwari
Okay. So if you can share your ASP for Q3 FY ’25 versus last year and the last quarter,
Rasik Mittal
I will get back to you. We’ll get back to you on that.
Kamal Khushlani
We don’t have that handy right now.
Ruchita Maheshwari
And if you can share revenue per square feet,
Kamal Khushlani
Revenue
Rasik Mittal
Per square.
Ruchita Maheshwari
Revenue per square feet for you,
Kamal Khushlani
This can share that also. It’s not a problem. But that’s the same thing. You’re looking at same-store growth, which is something we refrained from giving out this quarter because it appears to be much, much better than what it was last year, but that will even out by the time we reach the end-of-the year. We are not a brand that has to be looked at on revenue per square feet, et etc, because we have to look at overall growth that the brand is achieving. We retail through MBOs, we retail through EBOs, we retail through large-format stores. So in a city, there are MBOs also, there are EBOs also, there are large-format stores also. And if one city opens more large-format stores, opens more EBOs and opens more MBOs, we may not see same per square feet growth or same-store growth in that city, but we’ll see a growth happening in the overall demand of the brand and consumption of the brand in that city, which is what we have to ensure that as a brand, we are among the top three brands and we don’t end-up losing market-share and we are able to maintain the position of the brand.
Ruchita Maheshwari
If you can share your revenue per square feet for in your older store versus your newer stores, if that’s possible?
Kamal Khushlani
I will share it. Yeah, yeah.
Ruchita Maheshwari
So do you can — like can you share it right now or I have to get back to that?
Kamal Khushlani
I don’t have it right now, Ruchika.
Ruchita Maheshwari
Okay. For FY ’26 guidance, how many stores you are envisaging?
Kamal Khushlani
So okay? 20-od to 25 odd stores.
Ruchita Maheshwari
And in this quarter, have you closed any stores?
Kamal Khushlani
This quarter? We have closed two stores. Okay. By the end-of-the year, I think we are confident that we should be able to open between at a gross level — I mean net level, sorry, about 18 to 20 stores.
Ruchita Maheshwari
That is for FY ’25, right?
Kamal Khushlani
The current year, yes.
Ruchita Maheshwari
Okay. And for FY ’26, what kind of a revenue guidance and EBITDA guidance if you can share?
Rasik Mittal
We are aiming for mid-teens growth. EBITDA should be in the range of 27% to 30%.
Ruchita Maheshwari
The mid-teens growth that will be more towards the SSG or it will be price hike as well?
Kamal Khushlani
Could be a slight level of price hike. There hasn’t been any price hike in the last year, but depending on raw-material costs and inflation, etc., price hike is a function of that. Right now, we don’t have a view on that. However, there is a constant premiumization that’s happening in the brand in terms of the product mix, et-cetera, which is a constant work-in progress and something that keeps going on. But the growth that we look at is the overall growth, it’s not going to be a price hike growth.
Ruchita Maheshwari
Okay, fair enough. And digital which we — which you spoke about, can you just throw more light on that? What kind of margin do we make in digital versus the offline sales?.
Kamal Khushlani
Of course, we make better margins in the offline space, but that’s what we are growing our digital business in a manner where we grow that business also profitably. And we look at it in two-ways in terms of creating awareness for the brand and generating footfall even in the offline space. And it’s very difficult for any brand as of now to be able to measure return on the investment that they are making there because there aren’t exact ways that you have to monitor the kind of growth that your offline business is getting due to the monies that you spend in the online space. But however, whatever business we do online or offline, where we manage to do that profitably. We don’t make a loss even in the online space.
Ruchita Maheshwari
But is online, is it our — for just one more question, please. This online which we sell, is it through our own website or we have a third-party like Flipkart or Amazon?
Kamal Khushlani
Or both.
Operator
Thank you very much., kindly come back for a follow-up question. Next question is from the line of Deepak Podar from Sapphire Capital. Please go-ahead.
Deepak Poddar
Yeah, am I audible, sir? Yes, you are. Yeah. Okay. Thank you very much, sir for this opportunity. Sir, if I have to look at last, I mean, four, five years, I mean in the year FY ’22, ’23, we used to grow at around 40% 45% and now in last two years, we are growing at in the range of maybe 7%, 8% or 10%, 12%. So I mean, what is the key change that has happened? I mean, which I mean reduced our growth trajectory and now going-forward also, we are talking about mid-teens kind of a revenue growth, right? So some thought process would be helpful, yeah.
Kamal Khushlani
The — see, I’ll put in two, three parts, I’ll break it up. As I told you that during the report that was released by KSA, we are among the top three brands in the country in the mid-premium to premium space already, number-one. Number two, the 40% to 45% that you’re catching is post COVID. And number three, the higher inflation that has happened, which led to lower disposable incomes in the hands of the middle and upper-middle class is what we believe led to a crunch in the spending on this category in the mid-premium to premium space as far as discretionary spending in this category was concerned.
Deepak Poddar
Okay. Okay, understood. Understood. And on the margins front, I mean, we spoke we are focusing on enhancing our profitability, right? So currently, we are at about 30% odd and the range we are talking about for next year is 27% to 30%. So I mean, why are we talking about reduced range or is there any aspiration to increase our EBITDA margin from 30% also? Yeah.
Kamal Khushlani
This is probably the first-call that you’re present. We’ve always been maintaining that if a market is bad, our profits could fall down to 27%. If they are good, it may go up to, 31% 32%. That’s the range in which our company is going to play-out. We are a stable company. There’s nothing going to be that takes us majorly south or majorly north.
Deepak Poddar
Okay. Okay. So if a market is good, 30% is a fair number and if market is little on the bad side, then maybe a 27% is
Kamal Khushlani
Absolutely. Yes, it’s more right. It will be able to ride a bad and a good way and yet sustain and grow the business profitably.
Deepak Poddar
Fair enough. I got it. I got it. I understood. Yeah, I think that would be it from my side. All the best to you. Thank you.
Kamal Khushlani
Thank you.
Operator
Thank you,. Thank you very much. Next question is from the line of Rahul Roof from Pegasus Growth. Please go-ahead.
Rahul Dhruv
Yeah, hi. Sir, I wanted to kind of go through the numbers a little bit in terms of when you say 15%.
Operator
Can you speak for the handset a little louder, please?
Rahul Dhruv
Yeah, can you hear me now?
Operator
Yeah. Yeah.
Rahul Dhruv
Okay. So the 15% growth that you — or the mid-teens growth that you mentioned, how much would that be — when you do that number, how much would that be from the growth in-stores and how much would it be from growth in value per store?
Kamal Khushlani
So Rahul, like we said, we are keeping a conservative approach of growing the business even this year and we look to opening 2025 stores. However, we see the potential to open more number of stores. Depending on how the market pans out this year, we would end-up probably opening more stores than the guidance that we’ve given right now. So it would be a combination of opening new stores and some same-store growth.
Rahul Dhruv
And you would, through that period maintain the 5% advertising and sales promotion costs.
Kamal Khushlani
Yeah and also see like I said that we are a multi-channel retail brand. It’s EBO, LFS, e-commerce, everything put together. So you have to look at the growth of the brand in totality.
Rahul Dhruv
No, sir, I fully agree with you and I fully appreciate that. But I guess more than 50% comes from the EBOs and that’s the reason I was focusing on the EBOs and especially given the fact that their revenue per store is as high as 80 lakhs compared to, you know, whatever, 18 lakh 20 lakhs for NBOs, right? So that’s the reason I was focusing on that. And I was just — the next question is exactly about that is that do you think this 80 lakhs per store is something which is now flattened out as and it cannot grow any further or do you think it can grow very, very slow?
Kamal Khushlani
So it’s not flattened out and that is something which will grow it again depends on clusters and the number of stores that we have in a city. And it also depends upon how the market pans out in that year and that season.
Rahul Dhruv
Okay. Thank you so much.
Operator
Thank you. Next question is from the line of Nilesh Doshi from Prospero Tree Asset Management. Please go-ahead.
Nilesh Doshi
Hello. Am I audible? Yes, sir. Congratulations. Thanks. Sir, the first participant has ask about the inventory valuation. And you said that the inventory at the warehouse level plus level will be considered for inventory at the company-level. So I would like to ask what accounting treatment is given when the goods are dispatched from the company to the COCO where-is the company prepared or prepare any bill and recognized as a
Kamal Khushlani
So see when the goods are transferred from warehouse to COCO stores, this is stock transfer basically. So it remains in the books of the company at-cost only.
Nilesh Doshi
Okay. So whatever the amount of the revenue is reported, it is when actual sales is happened, not only when the transfer goods have — transfer of goods is happen. Is it correct, sir?
Kamal Khushlani
Absolutely. When the goods are sold at the counters, then only the revenue is recognized, otherwise the stock is carried at-cost.
Nilesh Doshi
Okay. Thanks, sir. So I think my second question is how the company will utilize the cash-flow at the firm level — free-cash flow at the firm level because in September, the first-six months, there was a — I think the INR64 crore to INR65 crores is the cash-flow is available. So in future, will it be utilized for the working capital purpose or the — to expansion of the EVOs, company-owned EVOs or will it be distributed to the investor?
Kamal Khushlani
So it will be all the three basically. See, we will use the money for internal — means expansion of the stores also from internal accrual of the funds as well as we — there will be some payout to shareholders also.
Nilesh Doshi
Yes. But I think the 64 if I double for the full-year, not necessarily, it will be double, but around INR120 crores. So does we require INR120 crore every year for the working capital purpose?
Kamal Khushlani
Not necessarily. See, it will — see that dividend payout will be decided by the Board as and when it comes up. And the working capital requirement and the store addition keeps on happening. It’s a normal — it’s a constant exercise depending on how the market is panning out. Even if we are opening 50 stores, we are able to easily open it through our own internal accruals and in the past, we have also been able to pay dividends in-spite of doing that.
Nilesh Doshi
Okay. And sir, what is the amount of the inventory and the net debtors at the — for the — as on 31st December.
Kamal Khushlani
See, this number is not required to be — this thing reported for December quarter Q3, but however we can get back to you online.
Nilesh Doshi
Okay. Okay. Thank you. Thank you. That’s all from my side, sir. Thank you.
Unidentified Speaker
Thank you. Next question is from the line of Sayam Jain from SLR Securities. Please go-ahead.
Operator
MR. Jain, may I request you to unmute your line and proceed with your question, please. You no response. We move on to the next participant. Next question is from the line of Kimberly Pees from Envision Capital. Please go-ahead.
Kimberly Paes
Yeah. Hi, thank you for taking my question. So I just wanted to understand a little bit on the longer-term aspiration with the brand. We’re currently a INR600 crore kind of brand. So what is the potential for Musti as well as the store potential, say, in the next three to five years. Basically, what are we looking at internally?
Kamal Khushlani
See, internally double in the period. However, depending on-market, it could take a year less or a year more to achieve that. Like I said a little earlier during this call that we are among the top three brands and we intend to maintain our position in all the channels that we are present, whether it’s EBOs, whether it’s MBOs. Both places, both of these contribute to roughly 55% 45 percentage in that way respectively in our business. And both places, we are very prominent peers as far as our penetration is concerned and the consumption of the brand is concerned in the mid-premium to premium category and we intend to maintain that.
Kimberly Paes
Okay. And so currently, we are at 435 stores. How do we see this in the next three to five years? Do we see the potential of going to say 1,000 stores in the next five years?
Kamal Khushlani
I wish I had a crystal ball to gaze into and tell you that. But yes definitely as the opportunity comes up we would we definitely have it leaving last year we have opened even 50 odd stores and slightly more than 50 stores hello.
Kimberly Paes
Yes. Yeah, okay. Sure. Thank you. Thank you.
Kamal Khushlani
Welcome.
Operator
Thank you. A reminder to all the participants, you may press star and one to ask a question. Next question is from the line of Rishabh, Individual Investor. Please go-ahead.
Rishab
Hello, good afternoon.
Kamal Khushlani
Good afternoon.
Rishab
Sir, I would be just asking that how would you — if the didn’t go as per the plan, then how would be expanding the main — would you be entering into new product categories such as women or kids or would you be launching some brands like other competitors do means launching a brand for value products and all that.
Kamal Khushlani
As of now, we don’t intend to launch value products. The core competence and the strength of the brand is to provide fashion that is unique and different from other brands and what’s available in the market. So that’s what we intend to continue doing and we still see potential in the space that we are in men’s wear. However, at the right time and the right point, we would probably look at going into other categories also, but that’s not in the view for the next two to three years.
Rishab
Okay, sir. Thank you.
Operator
Next question is from the line of Chairman, individual Investor. Please go-ahead.
Unidentified Participant
Hi, very good afternoon, sir. Good afternoon. Yeah. So basically, I have a few questions and let me ask you first, the question is, like for financial year ’25, we have a guidance like we will grow with the 10% to 12%. But for the last Nine-Month growth is 7.3%, 7%. So do you think we can beat that growth which we already have predicted
Kamal Khushlani
Already mentioned that we would grow in a high-single-digit growth.
Unidentified Participant
Like what do you mean by single-digit growth, like this whole financial year or you are talking about the t
Kamal Khushlani
His whole financial year?
Unidentified Participant
Okay. Okay. So for this financial year, you predict
Kamal Khushlani
I think things were earlier.
Unidentified Participant
Okay. Then what’s your outlook for financial ’26, like what will be the — you know like your growth rate will be.
Kamal Khushlani
Depending on-market conditions again, but we are aspiring for mid-teens growth in the next financial year.
Unidentified Participant
Yeah, for like you are filling like in single-digit or double-digit digit. Approximately. What do you think?
Kamal Khushlani
Mid-teens.
Unidentified Participant
Sorry.
Kamal Khushlani
We are aspiring for mid-teens,.
Unidentified Participant
Okay. Okay. Got it. And one more question from my end is like are you planning to scheduling any kind of the buyback because of the like current price — share price is already trading below the IPO price. So do you think or do you have any plan future plan for doing any kind of the buyback or something like that?
Kamal Khushlani
We haven’t thought about it for the moment,.
Unidentified Participant
Okay. And what will be your upcoming three years guidance like up to financial year ’28?
Kamal Khushlani
I already mentioned earlier,, that we look to — we are looking to grow the business at mid-teens growth per annum and depending on-market conditions is how that would pan-out. We calibrate growth of our profitably. We have been a dividend-paying company for the last many years and will endeavor to continue doing that, grow the business profitably and be a dividend-paying company.
Operator
Thank you very much,. We’ll take that as our last question. With that, I would now like to hand the conference over to Mr Kamal Kushlani for closing comments.
Kamal Khushlani
Thank you. Thank you. Thank you, everyone, for joining us. I hope we’ve been able to answer all your queries. We look-forward to such interactions in the future, in case you require any further details, you may contact Mr Deveen Dhruva from SGA, our Investor Relations partner. Thank you very much and good day.
Operator
Thank you very much. On behalf of Credo Brands Marketing Limited, that concludes this conference. Thank you for joining us and you may now disconnect your lines. Thank you