Lemon Tree Hotels: Ambition Of 300+ Hotels By 2028

“Finally, post-COVID and with the impending opening of our largest Hotel, Aurika Sky City in Mumbai, we would now like to share the roadmap for the next 5 years, which has been released alongside the earnings presentation, where we have set forth clear and highly achievable outcomes for the next 5 years, wherein we intend to deliver superior financial performance, lighten our portfolio, be debt free and be a leader in digital and ESG.”
-Patanjali Keswani, Chairman and Managing Director

Stock Data

Ticker	LEMONTREE
Industry	Hotels
Exchange	NSE & BSE

Share Price

Last 1 Month	-0.8%
Last 6 Months	11.2%
Last 12 Months	53.8%

Business Basics

Lemon Tree Hotels Limited is a leading hospitality company in India, offering a range of accommodation options across various cities. The company operates under the brand names Lemon Tree Premier, Lemon Tree Hotels, and Red Fox by Lemon Tree Hotels, each catering to different segments of the market. Lemon Tree Hotels Limited focuses on providing comfortable, affordable, and value-for-money accommodation options to its guests. The Lemon Tree Premier brand represents upscale hotels designed for business and leisure travelers looking for a luxurious experience. These hotels feature modern amenities, spacious rooms, and a range of facilities such as restaurants, fitness centers, and business centers.

Under the Lemon Tree Hotels brand, the company offers mid-scale hotels that provide a pleasant stay with essential amenities and personalized services. These hotels are designed to cater to the needs of both business and leisure travelers who seek comfort and convenience at a reasonable price. Red Fox by Lemon Tree Hotels is the budget hotel brand, targeting price-sensitive travelers who seek clean and functional accommodation options. These hotels offer compact rooms, efficient service, and a comfortable stay, making them suitable for both short and long stays.

Lemon Tree Hotels Limited has a strong presence in major cities and key tourist destinations across India. The company’s properties are strategically located near business districts, airports, and popular attractions, making them easily accessible to guests. With a focus on quality service, warm hospitality, and a unique ‘Lemon Tree Smile’ culture, the company strives to create memorable experiences for its guests. Moreover, Lemon Tree Hotels Limited also offers a range of dining options through its in-house restaurants and cafes. These establishments serve a variety of cuisines, ranging from Indian to international, ensuring that guests have a diverse culinary experience during their stay.

Q4 FY23 Financial Performance

Lemon Tree Hotels Limited reported Total Income for Q4 FY23 of ₹254.73 Crores up from ₹127.16 Crore year on year, a growth of 100%. Consolidated Net Profit of ₹59 Crores, up from a loss of ₹39.42 Crores in the same quarter of the previous year. The Earnings per Share is ₹ 0.56 for this quarter.

Company’s Operational Hotel Portfolio Breakup

Lemon Tree Hotels Limited has a diverse portfolio of brands catering to different segments of the hospitality industry. These brands offer a range of accommodation options and services, ensuring that guests have a choice that suits their preferences and requirements.

Lemon Tree Hotel: Lemon Tree Hotel is the flagship brand of Lemon Tree Hotels Limited. It offers comfortable and contemporary accommodation options for both business and leisure travelers. With over 41 hotels, Lemon Tree Hotel provides more than 2,971 rooms across India.

Lemon Tree Premier: Lemon Tree Premier is the upscale brand of Lemon Tree Hotels Limited. These hotels are designed for discerning travelers looking for a luxurious and stylish experience. Lemon Tree Premier properties feature spacious rooms, elegant decor, and state-of-the-art amenities. With a focus on offering premium services and amenities, Lemon Tree Premier has 2,514 rooms in 18 hotels located in key cities and leisure destinations.

Keys Lite by Lemon Tree Hotels: Keys Lite is a budget-friendly brand that caters to the value-conscious traveler. These hotels offer comfortable and convenient accommodation options with essential amenities. Keys Lite operates over 3 hotels with approximately 108 rooms, strategically located near business centers and transportation hubs.

Keys Select by Lemon Tree Hotels: Keys Select is a mid-scale brand that offers a contemporary and hassle-free stay experience. These hotels provide well-appointed rooms, modern facilities, and personalized service to ensure guest satisfaction. The brand operates around 11 hotels, offering approximately 1,223 rooms that are well-appointed and equipped with modern amenities.

Keys Prima by Lemon Tree Hotels: Keys Prima is an upscale brand that offers a curated experience for both business and leisure travelers. It focuses on providing warm hospitality, comfortable accommodations, and personalized services to ensure a memorable stay. It has 82 rooms in 2 hotels.

Aurika Hotels & Resorts: Aurika Hotels & Resorts is a luxury brand under the umbrella of Lemon Tree Hotels Limited. It offers exquisite properties located in scenic destinations, providing a serene and opulent experience to guests. Aurika Hotels & Resorts boast elegant architecture, luxurious accommodations, gourmet dining options, and world-class amenities. The brand currently operates 2 hotels with around 194 rooms.

Red Fox by Lemon Tree Hotels: Red Fox is a value-driven brand that caters to the needs of economy travelers. It offers smart, efficient, and comfortable accommodations with a contemporary design and essential amenities at affordable prices. Red Fox has over 11 hotels with approximately 1,290 rooms.

Company’s Hotels In Pipeline

The management added 538 new rooms to the pipeline during the quarter by signing 9 new management and franchise contracts. As of the end of March 2023, company had 42 hotels totaling 3,300 rooms in the pipeline and 88 hotels totaling 8,400 rooms in our operational inventory. With a total of 2,086 rooms, 32 of these hotels are under the company’s premium Lemon Tree brand. 31 of the 32 hotels in the pipeline are managed or franchised, with the remaining one owned by the company. In addition, the company will open 2, 1, and 4 hotels under the Lemon Tree Premier, Keys Select, and Keys Lite brands, respectively. There will be 285 rooms total across these three brands. However, all of these hotels will be managed or franchised. Finally, Aurika Hotels & Resorts will debut its three newest properties, totaling 911 rooms.