Vince Holding Corp (NYSE:VNCE) Q2 2020 Earnings Conference Call - Final Transcript
Sep 14, 2020 • 04:30 pm ET
own plans, too. I mean we would expect that this will be a more promotional and earlier holiday season.
And then just lastly, marketing spend, given the events that you're doing. How you're thinking of marketing spend going forward? And does the additional sizes, how much does that add to inventories?
From a marketing spend perspective, majority, not almost all of our marketing spend is being used to support driving the e-commerce business. And so, that's measurable. We can see results from it. And so, we're committing our dollars there, other general type of marketing. We're managing that from an investment perspective and a liquidity perspective. So, we're targeting and spending the dollars where we believe it should be spent.
From an extended sizeS point of view, it's a launch on our own e-commerce site, vince.com. So it is not a large investment. And so with this first season, we want to get a read on it, and we will share that with our wholesale partners. And then, we'll make further investments as we look into spring as we see the results and the distribution beyond that.
Thank you, Dana.
This does conclude the Q&A period. I'll now turn the call back over to Dave for any closing remarks.
Okay. Thank you. So, this concludes today's call. We look forward to updating you on our third quarter earnings call in early December. Please stay safe, everyone, and thank you.
[Operator Closing Remarks]