Lands' End, Inc. (NASDAQ:LE) Q2 2020 Earnings Conference Call - Final Transcript
Sep 02, 2020 • 08:30 am ET
third parties. We think this has a lot of legs. We did one as a test last holiday season. We're going to have about 25 new vendors of this holiday season. And I think as we see, what happens with consumer demand on our platform, we'll determine how big we think that can go, but we think it could be a significant part of growth for us in the future.
That's helpful. Can you talk a little bit about potential product opportunities around the holiday season? If, let's say, dream a little dream, holiday comes in better than what you are currently expecting. Where do you think that growth would be driven from product-wise?
We're concentrating right now on footwear accessories, home furnishings, and seasonal items for this for this back pat of the year.
I understand. And lastly, you mentioned that search engine optimization is helping improve customer acquisition, customer retention. Can you delve a little bit into the current processes that you're utilizing there? And is there anything new technologically that might be coming on in the next six to 12 months that would enhance those capabilities as well?
Well, we've been -- first of all, we have a great team of people that we've brought onboard in the last couple of years that have been super helpful in making sure that we're content-rich and that we're employing the right strategies and going out for the right product categories. Secondly, we've been working with outside firms to use machine learning on how we're actually spending our dollars on marketing. And that seems to be working quite well for us. And if you combine that with the increase in demand as of late, what you're seeing is not just new customers coming onboard, but higher rebuy rates from those customers. And what you're also seeing is as we're transitioning into comfortable clothing, particularly knit wear, which we call layers, layers, layers, they have higher rebuy rates than some of our previous product categories that customers have known us for. And again, that brings on more customers and turns them into active customers.
[Operator Closing Remarks]