Blue Apron Holdings, Inc. (NYSE:APRN) Q2 2020 Earnings Conference Call - Final Transcript

Jul 29, 2020 • 08:30 am ET

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Blue Apron Holdings, Inc. (NYSE:APRN) Q2 2020 Earnings Conference Call - Final Transcript

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Q & A
Executive
Linda Findley Kozlowski

re-engagement of existing customers as well as new customers coming into the pipeline.

And a big part of what we're looking at, when we think about the combination of the strategy along with the increased demand, are things like AOV and some of our orders per customers numbers, which were extremely stronger in the quarter. And that really is an indication of how people are engaging with these new products, and in particular again, Premium that Tim mentioned before. And that stayed fairly steady, along with some of the other engagement programs that we're doing to retain customers in the long term as things continue to ebb and flow externally.

Analyst
Maria Ripps

Great, thank you. And maybe one more question if I could. So you guided for year-over-year revenue growth in Q3, which is great. Any thoughts you can maybe provide on the building blocks for the growth in the context of customer growth, orders per customer and AOV? And do you think the profile looks similar to what sort of we saw here in Q2?

Executive
Tim Bensley

Yes, we're not guiding on the specific metrics. And part of that is there's still a lot for us to learn about what the impact of and the combination -- just like that last question we answered -- the combination of changes in consumer behavior are interacting with our continued focus on our growth strategies. But for us to continue to grow, we're going to continue to need to see improvement in those consumer metrics. So hopefully, the combination of those two things continues to drive growth across those metrics. But we're not really, at this point, going to guide specifically. But yes, as we move forward, I need to see improvement in those consumer metrics to drive that growth.

Executive
Linda Findley Kozlowski

I will just add on to that as well, noting that we had previously mentioned that we were looking to see year-over-year growth -- this is last year when we were talking about our strategy -- looking to see year-over-year growth in the second half of the quarter. And as we noted in our comments -- or sorry, second half of the year. And as we noted in our comments, we didn't see that accelerated, but we were anticipating strength based on the strategic initiatives that we were putting into place in the business to see year-over-year growth in Q3.

Analyst
Maria Ripps

Got it. Well, thank you very much. Appreciate the color.

Operator
Operator

[Operator Instructions] And our next question comes from Ari Cole [Phonetic] from Cole Capital. Please go ahead with your question.

Analyst
Ari Cole

I'm glad to hear that everyone is well, and thank you for doing this call. First question, Linda, is regarding customers who you surveyed about interest in ordering a fourth meal per week on a two-meal plan, can you give me a sense of what percentage of customers in actuality in Richmond and in these surveys indicated an interest in ordering a fourth meal a week in Signature too if it was offered?

Executive
Linda Findley Kozlowski

Yes, we're not