Zumiez, Inc. (NASDAQ:ZUMZ) Q3 2019 Earnings Conference Call - Final Transcript
Dec 05, 2019 • 05:00 pm ET
Richard M. Brooks
our strategy haven't changed over the decades, where others have been refined to reflect the impact of technology on consumer purchasing behavior.
Before I hand the call over to Chris for a review of the numbers, let me expand on the key elements of our long-term strategy. It starts with having the right products and brands that our customers are looking for, with an engaging customer experience. Our product selection is made up of a distinct mix of leading and emerging brands that are not broadly distributed. All the years, we've been able to consistently achieve this balance through strong relations we've forged with our brand partners, and more recently, our global reach that allows us to serve both our customers and brand partners at heightened levels, this includes clearly articulating our culture driven lifestyle brand position, and showcasing our ability to connect with the target audience in a authentic, engaging environment, that is uniquely curated by our people, all the way down to the local level.
Over the years, we spent significant time and resources, improving our localized merchandise assortments through investments in our people and technology, that enhance the customer experience at each touch point. Our teams across organization put a significant amount of effort into understanding our customers, not only today, but how they continue to evolve and what will be important to future generations. This thinking is embedded in our culture, and is reflected in who we hire and how we operate. These teams are in tune with the local and national trends that are important to our customers, and can speak to them across all of our channels. This approach allows us to serve the customer in an authentic way, bringing all the touch points together through the customer journey.
The next factor critical to our success, is speed. With the proliferation of digital capabilities, the speed of commerce has changed dramatically in recent years. We're already faster than most of our competitors, as we have the ability to deliver all digital orders out of our stores. This concept allows us to get product into the customers hands faster, by cutting down the shipping distance and also providing a stronger and more relevant product offering in stores.
Looking ahead, we are going to get faster in every aspect of serving and meeting customers needs than we are today, through enhancing localized assortments and our ability to get to know the customer more intimately through improved digital interactions and enhanced in-store experiences. Finally growing internationally has allowed us to identify consumer trends that emerge locally and grow globally and to achieve the scale necessary to work together with our brand partners in serving our customers around the world.
Our expansion has established a strategic physical presence in eight countries across three continents, with a digital platform that allows us to reach even further. We are applying learnings and best practices from each of our markets to ensure that we are on top of the latest fashion