Canada Goose Holdings Inc. (NYSE:GOOS) Q2 2020 Earnings Conference Call - Final Transcript
Nov 13, 2019 • 09:00 am ET
Your line is open.
Hey, good morning. This is Ross Collins on for Oliver. I just wanted to follow up on the retail formats, the pop-ups that you mentioned. I just understand kind of the timing of them.
Will they just be for the holiday period or kind of a longer-term basis? And then also the kind of inventory and assortment implications of those pop-ups? And lastly, just geography, will they just be within -- or I guess, will they be within all of your geographies or just within one or two? Thanks.
Thanks for the question. Yeah. Pop-ups are, you know, these are important things. I think I wouldn't characterize them as a new strategy for us.
We've done -- we've had pop-ups for a number of years, both with wholesale partners and on our own. It's kind of a bit of a catch-all phrase. And they're used for a moment in the time -- for moment-in-time brand experiences and for events, and it's also -- they're also really useful tools in figuring out future permanent store locations. If you could show up somewhere for a brief period of time and see how well that works.
So for example, Tyson's Galleria, specifically, which we're opening shortly, it's about exploring and testing that D.C. market area and seeing how well a full brand store would perform in that marketplace. And I think in today's retail environment, the pop-up strategy well executed is really important. And I think that it's -- the retail environment is changing.
It's important to be nimble and react with it.
So I think because they're experimental and because they represent learning experiences for us, the financial contributions they make are of course much less significant than the permanent retailers. And I think it's important to keep that in mind. There's a wide range of sizes and durations and -- that they represent. And of course, all of that is factored into our guidance.
Got it. Thank you.
There are no further questions at this time. I will now turn the call back over to Dani Reiss for closing remark.
Thank you, and thank you all for taking the time to be here with us today. We appreciate your interest and your support of Canada Goose. As this is our last earnings call for the year and, in fact, for the decade. We'd like to issue a great holiday season and early half of new year, and I very much look forward to updating you on our progress.
We will report our third-quarter results next year. Thank you very much.
[Operator Closing Remarks]