Twitter, Inc. (NYSE:TWTR) Q3 2019 Earnings Conference Call - Final Transcript
Oct 24, 2019 • 08:00 am ET
work on public conversation health. At the beginning of this year, we resolved to break from only acting on reports of abuse and harassment to proactively identifying tweets and conduct that violates our terms of service. Today, we've crossed another threshold.
Over half of the enforcement actions we take in any given week for violating our abuse rules is now proactively identified and verified by our agents before a victim or bystander and has to report the violation. We will continue to refine this work to steadily increase that percentage. This is important because it removes the burden of reporting from victims and paired with a much more robust appeals process increases our correctness of enforcement.
Another example of rethinking the fundamentals is where we have taken on some notable experiments this quarter, which might lead to far greater outcomes. In health, we launched the ability for folks to moderate replies to their tweets by hiding them from the main conversation view, while still allowing moderated tweets to be seen behind the button press. This is now live in the US, Japan and Canada. A global rollout is forthcoming. More broadly, we have evidence to show that people see Twitter as an interest network and spend a bunch of time focused on finding and following accounts that match their interest. From on-boarding to daily use, we have opportunity to make this much easier.
To address this, we went back to a feature only Twitter experts make use of Lists. This quarter we made Lists easier to create and most importantly, easier to consume. We've added the ability to pin Lists directly to your home timeline, enabling a fast switch between your home timeline and list of accounts you want to keep on -- keep up with, but don't directly follow. Expect Lists creation to get more powerful capabilities over time.
We're also experimenting with following topics right from your timeline. An option to follow a topic will be appended to relevant tweets. A tweet about the Golden State Warriors for instance would now have a prompt to follow the topic which allows us to include all relevant tweets matching the topic, without having to follow the various accounts that produce them. Of course, you can unfollow any time and this is an area we will continue to add more capabilities around. Finally, and Ned will explain more on this, revenue. Unfortunately, we had some missteps and bugs in our map ads, admits greater than expected seasonality in July and August. Despite that, we saw strong September results and good advertising momentum.
Our goal in rebuilding our core add and map technology stacks was to address exactly these sorts of issues and increase engineering agility. Because of this work, we are much better equipped to identify and fix issues we come across today than we were just 1 to 2 years ago. Still painful, but no longer existential as it was in our past. I believe our company is in its