PetMed Express, Inc. (NASDAQ:PETS) Q2 2019 Earnings Conference Call - Final Transcript

Oct 21, 2019 • 08:30 am ET

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PetMed Express, Inc. (NASDAQ:PETS) Q2 2019 Earnings Conference Call - Final Transcript

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Q & A
Analyst
Anthony Lebiedzinski

lastly, as far as your e-commerce website improvements that you're looking to do, kind of like what's the timing on that and what's the -- what do you expect to get out of that and what's the associated cost with that project?

Executive
Menderes Akdag

It's about $5 million. The cost is -- we anticipate to be on the platform before the end of the year. And [Indecipherable] with us to improve the user experience, especially that becomes critical, with prices stabilizing, due to more, ease of use, speed, is the goal.

Analyst
Anthony Lebiedzinski

Got it, okay. And then just to clarify, is that the end of the calendar year or end of the fiscal year?

Executive
Menderes Akdag

End of the calendar year.

Analyst
Anthony Lebiedzinski

All right, got it. Okay. All right. Thanks and best of luck.

Executive
Menderes Akdag

Thank you.

Operator
Operator

Thank you. Our next question is from Kevin Ellich from Craig-Hallum. Your line is open.

Analyst
Kevin Ellich

Menderes, I have one follow-up. So -- and I don't think you talked about this, but -- in the press release, you guys talked about the PetMeds rewards program. Just wondering kind of what the genesis of that was? And I guess does this really just mean you guys are really focused on reorder sales or can you give us a little bit of detail behind that program?

Executive
Menderes Akdag

Objective is to increase customer retention, and it rewards the customers with higher purchases with additional discounts. Then there are also other benefits, which is [Indecipherable], free treats, free returns, educational articles, etcetera.

Analyst
Kevin Ellich

Got it. Okay. Sounds good. Thank you.

Executive
Menderes Akdag

You're welcome.

Operator
Operator

At this time there are no further questions. Mr. Akdag. You may proceed.

Executive
Menderes Akdag

Thank you. For the remainder of fiscal 2020, we will continue to be price competitive and will focus on optimizing our marketing in this more competitive environment, and being more efficient with our advertising spending. In addition, we have been investing in our e-commerce platform, to better service our customers. This wraps up today's conference call. Thank you for joining us.

Operator, this ends the conference call.

Operator
Operator

[Operator Closing Remarks].