Duluth Holdings Inc. (NASDAQ:DLTH) Q2 2019 Earnings Conference Call - Final Transcript

Sep 12, 2019 • 09:30 am ET

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Duluth Holdings Inc. (NASDAQ:DLTH) Q2 2019 Earnings Conference Call - Final Transcript

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Q & A
Analyst
Dylan Carden

back half? Is mostly a holiday event?

Executive
Stephen L. Schlecht

The flow is starting right now. I mean, we now have a new pants category that we're really excited about that expands sizing. And then we have some goods coming in our Alaskan Hardgear category that's going to be new, that will come out in the next month. But we're -- we are resetting our store sets right now. And so, you'll see those on the floor starting this week and then more coming out in October.

Analyst
Dylan Carden

Great. And then I just -- last one for me, sorry. Thanks for taking all the questions. Women's now, as a percent of the business, is there any update to that, sort of where that's landed or will end the year?

Executive
Stephen L. Schlecht

It's still going to be trending a little bit under 30%, close to 27%, but it's got a lot of momentum, and that comes from both, the product set that we put together for it, but also the strong marketing behind it, some of the TV advertising and in -- coordinated marketing behind women's campaign and upcoming our Workday Warriors collection is new for us. And so there is potential to see that 27% where we sit today, start to creep higher because of that opportunity.

Analyst
Dylan Carden

Great. Thank you very much.

Executive
Stephen L. Schlecht

Thanks Dylan.

Operator
Operator

[Operator Closing Remarks]