Aurora Mobile Limited (NASDAQ:JG) Q2 2019 Earnings Conference Call Transcript
Aug 16, 2019 • 07:00 am ET
to Meituan, driving significant traffic to their service. Similarly, our Aurora's website under the path Developer Services, Tencent Cloud's product offering will be displayed.
The benefits to both parties are very clear. For us, we will be able to acquire incrementally more developers and increase our exposure to those developers covered by Tencent Cloud, but not yet by ours. For Tencent, it enriches their cloud offering by leveraging our first costs developer services. So Tencent can better service its customers. Together by leveraging each other's unique strengths, we can develop a better developer ecosystem.
Now, I will talk about various key achievements on the operating side this quarter. First, number of mobile apps utilizing at least one of our developer services, or the cumulative app installations, reached 1.29 million as of June 30, 2019 from approximately 887,000 last June. On a quarter-over-quarter basis, we continue to see a steady string of new apps of approximately 41,000 new apps each month this past quarter. They use our app details. Notable customer win this quarter included [Indecipherable] update on our new product.
JVerification launched at the end of the first quarter last year. This quarter, we have more than 70 paying customers compared with just 10,000 [Phonetic] trial customer in the first quarter. Notable paying customer included [Indecipherable]. Second, cumulative SDK installations increased to 26.6 billion as of June 2019 from 14.9 billion last June. First, the number of monthly active unique mobile devices we cover continue to increase, reaching 1.13 billion in June 2019 from 972 million in June 2018. The increase was mainly due to the increase was mainly due to new apps that were added in the first quarter. They started to run off at [Indecipherable]. Lastly, in the second quarter of 2019, we saw the number of paying customer increasing to 2,211 from 1,602 a year ago.
Now, let me discuss a few highlights of our financial performance. I'll ask Fei Chen to talk more into more detail later. Our total revenue for Q2 2019 was RMB291 million, which represents an increase of 76% year-over-year. Breaking this down, our revenue from developer services increased 39% for RMB14.5 million during the same period last year to RMB20.2 million. This was mainly due to the growth in a number of customers from 1,005 to 1,488, while our ARPU remained stable.
Our revenue from data solutions increased 80% from RMB150 million during the second quarter last year to RMB271 million. The revenue growth was primarily due to the increase in both the number of paying customers and average spending per customer.
Revenues from targeted marketing rose 84% year-over-year. This increase was mainly due to both increase in number of paying customer and ARPU. ARPU increased about 52% year-over-year, while the number of paying customer increased 21%. The revenue mix for the quarter remained quite balanced, with the financial services vertical contributing less than 30% of total ad revenue, down from 40% last quarter, and mobile gaming continue to gain momentum and