Snap Inc. (NYSE:SNAP) Q2 2019 Earnings Conference Call - Final Transcript
Jul 23, 2019 • 05:00 pm ET
way to sort of disaggregate between professional content, Creative Tools, UGC messaging just? And then, of course, the impact of self-serve. So just trying to get a little bit deeper into that number, please?
Thanks for the question, Heath. We don't break out specific brand versus DR. But I can give you some examples as you heard in the call, just a bit ago. We have great examples from Subway, HBO and Quip which are really reflective of our overall ecosystem growing from all different types of advertisers. We are also really focused on how those two objectives are starting to converge. So we don't really consider there to be a specific brand advertiser and a specific DR advertiser anymore. What we really are focused on is making sure that the outcomes are best for the advertiser and those are starting to converge. In order to do this, we are creating the powerful easy to use formats. We move to the option, as everybody has heard us talk about and that really helped our DR advertisers grow, but we also have just absolutely incredible augmented reality formats, Creative Tools. And as we talked about before with the increase engagement and Discover. We also have the opportunity to run our unskippable six second commercial format and now even further refined into Snap Select, which is running those in a brand safe environment. So we continue to see acceleration across both brand and DR types of advertisers and we saw that this past quarter.
The next question will come from Mark Mahaney of RBC. Please go ahead.
Okay. Let me try two questions, I just want to follow up on Ross' question and I just want to try to get at the issue of this extra color you gave on the DAU growth in the quarter, is there -- should we be reading that the ones -- that some of the DAUs that it came in because maybe some of the Lens filters may be less sustainable at they may not stake stick with the company, as long as the other -- as consistently wherever as long as the other DAUs just address that what you're seeing in that? And I know it's early, but is there a particular reason why you would call that group of DAUs out? And then when you talk about talent -- investing in talent in the back half of the year, any more color on what sort of talents you're looking for, is that on the sales side, R&D side. Any color there would be appreciated? Thank you.
Hey, Mark, thanks for the question. I think on the first one there around the drivers are on the DAU growth really pleased to see the overall growth in Q2 and we thought it's a big number there, it made sense to share a little bit of color about some of the drivers and obviously, pleased to see we've had innovation on the augmented reality lens side, that's