Snap Inc. (NYSE:SNAP) Q2 2019 Earnings Conference Call - Final Transcript
Jul 23, 2019 • 05:00 pm ET
free cash flow. I'm not going to give you a timeline here. But certainly, you can see that we've been making significant progress. It's been fairly consistent quarter-to-quarter for a couple of years now. And looking forward to being able to get to that milestone. At some point, not a specific date, but pleased with our progress and it is a priority for us, for sure.
And thanks. As it comes to e-commerce advertisers, it's definitely an area of focus for us. We are doubling down on our sales efforts, on our product efforts, continuing to innovate, not only on the bid side of the platform, but also on the outcome side of the platform to ensure that we people who are looking to sell product from Snap are staying within the confines of Snap and able to execute that transaction really easily. If you think about the opportunity ahead, I'll just speak to the partnership that we have with Shopify specifically. If you just look at that one opportunity there are hundreds of thousands of Shopify vendors that have storefronts that they can create in just a few clicks directly into Snap, create a store and our customers can shop directly from that store. And that is just Shopify. So if you extrapolate that out into the litany of other e-commerce players that there are in the ecosystem, the opportunity is tremendous and we will continue to double down both in product and sales to ensure that we capture that.
Our last question comes from Michael Levine of Pivotal. Please go ahead.
Congratulations on a great quarter guys. To your comment Jeremi about verticalization of the salesforce, what inning would you say, you view the business at in terms of generating returns from that restructuring?
Thanks for the question, Michael. It's early days, we have completed the reorganization in the US and has been behind us for one quarter now, we are cautiously optimistic that we'll see a lot of the same positive momentum in the International re-org which we're undergoing right now. I can tell you that advertiser sentiment has been extremely positive as our team start to grow, and learn, and have depth of experience by category, particularly when you consider that each different category has different levels of pressure, different types of Investor pressures, different types of tariff pressures, the better that we can understand their particular industries, the better we can help solve their problems. And so we are seeing a huge groundswell of support from our advertiser and agency community on the verticalization. But it's still early days, but I'm thrilled to see that most of the verticals at the company right now are growing.
[Operator Closing Remarks]