Naked Brand Group, Inc. (NASDAQ:NAKD) Q4 2019 Earnings Conference Call - Final Transcript
Jun 20, 2019 • 04:30 pm ET
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Operator
Thank you very much. For audience, we'd like to ask a question. (Operator Instructions) We have our first question from David Kiang (ph) with Diamond Equity Research. Your line will be open in just a moment, David. Go ahead.

David Kiang
Okay. What KPI should we look on going forward to see if the business is actually turning around?

Anna Johnson
Thanks, David. For me, I guess, the key KPIs is our inventory and our sales of course growing. In our direct-to-consumer channel it would be around conversion and ad units per transaction.

David Kiang
I see. Thank you.

Anna Johnson
You're welcome.

David Kiang
So my second question is, what segments are you most excited about, and why?

Anna Johnson
I'm very excited to be working I guess on the business rather than in for the last few months, but Frederick's of Hollywood and Heidi Klum is a huge opportunity for us to capture the US market. Equally I think for me reengaging with that already loyal database to have a more inclusive and collaborative relationship is incredibly exciting. We all feel here Bendon very strongly, our Naked Brand Group are very strongly in regards to our obligation to Women in particular and they help their education and wearing the right size and supportive bra and what that means to them from an ongoing perspective. So our new team will start to embark very rapidly on a journey to spark the market in regards to those areas.

David Kiang
Okay. Thank you. So my last question is, can you talk about the fair form rumors of sales and their current financials?

Anna Johnson
I guess, what I can say is, sales form is an incredibly successful heritage branch for us and it's very uniquely in the market. I guess that, that recently, it had a numerous people lodging interest and we have field today participating in investigating when that can lead.

David Kiang
Thank you very much. That'll be all.

Anna Johnson
You're welcome. Thank you.

Operator
At this time, this will conclude our question-and-answer session. I'll turn the call back over to you Anna for any final or closing remarks.

Anna Johnson
Right. I guess, I'd just like to say thank you to everyone for joining us on our call today. We have many incredibly dedicated and passionate people through the company who are relentlessly focused every day to the singular goal of profitability. On behalf of all of us just want to say thank you to you all. We could not do this without your ongoing support. And I guess lastly, if we were unable to address any of the questions that you did have please feel free to either contact us, or our investor relations MZ Group, they would be more than happy to answer any questions you have.

Operator
This concludes today's conference call. Thank you all for your participation. You may now disconnect.