Good day, and welcome to the Naked Brand Group Business Update and Full Year Fiscal 2019 Financial Results Conference Call and Webcast. Today's conference is being recorded. Joining us on today's call from Naked Brand Group is Anna Johnson, CEO; and David Anderson, CFO.
Before the conference call begins, we would like to remind you that some of the statements made today may be considered forward-looking. These forward-looking statements are subject to a matter of risks and uncertainties that could cause actual performance or results to differ materially, including the risk that the results may be different than currently anticipated. Please note that these forward-looking statements speak only as of the date of this presentation and the company undertakes no obligation to update these forward-looking statements in the light of new information or future events, except to the extent required by applicable securities laws. Please refer to all SEC filings. The presentation used on this conference call is available on the company's Investor Relations website at www.nakedbrands.com.
At this time, I would like to turn the conference over to Anna Johnson, Chief Executive Officer of Naked Brand Group Limited. Ma'am, please go ahead.
Thank you. Hi, everyone. Thank you, and good afternoon. Good morning for us to those of you dialing into our call today. The last eight months have been a busy time with operational review, transformation and reigniting our growth. But as you will hear today in the next six weeks we will have our experienced team fully in place with one central goal to push forward as a leading global intimate brand.
Before we start, I'd like to touch on some backgrounds, so you can all understand and have comfort around my ability to have come in and which relatively far with authority on its turnaround strategy. I returned to Naked Brand Group in October 2018. I was previously the Head of Direct-to-Consumer channel at Bendon from 2012, until 2016. And during that five-year period out of the busy business we're able to increase retail, outlet and e-commerce channel revenue by over 60% from $38 million in that day to $64 million in that day and doubling the contribution. I understand the hopping of the brands, the customer, and I have a very clear vision of our reason for being and the importance of being a trusted and iconic brand to our customers for each stage of their life. I'm very excited to be back and to be part of this incredible journey ahead. Also we do understand that we need to improve our communication with the investor community. We plan in the future to ensure transparency and consistency with regular quarterly or half yearly updates on our progress. As you will see by the end of this session we've made significant achievements in the last few months to ensure we have a solid foundation on which to resume the growth of our global reach. As a quick reminder there is questions-and-answer session at the conclusion of today's
Chief Executive Officer
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