SITO Mobile, Ltd. (NASDAQ:SITO) Q1 2019 Earnings Conference Call - Final Transcript
May 15, 2019 • 04:30 pm ET
Greetings, and welcome to the SITO Mobile First Quarter 2019 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. (Operator Instructions) As a reminder, this conference is being recorded.
It is now my pleasure to introduce your host, Rob Fink. Thank you, sir. You may begin.
Thank you, operator. Hosting the call today are Tom Pallack, Chief Executive Officer and Terry Lynn, Chief Financial Officer. Before beginning, we would like to remind you that the information provided during this call may contain forward-looking statements relating to current expectations, estimates, forecasts and projections about future events that are forward-looking as defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements generally relate to the company's plans, objectives and expectations for future operations and are based on management's current estimates and projections, future results or trends. Actual future results may differ materially from those projected as a result of certain risk factors and uncertainties. For a discussion of such risks and uncertainties, please see risk factors as described in SITO's annual report on Form 10-K and quarterly report on Form 10-Q that are filed with the SEC.
Before I turn the call over to management, I would like to remind everyone that a press release disclosing the company's financial results was issued today after the close. It can be accessed on SITO's website at sitomobile.com, under the News and Events link that's found on the Investor Relations tab.
With all that said, I'd now like to turn the call over to Tom. Tom, the call is yours.
Thomas J. Pallack
Thanks, Rob. First of all, I want to apologize, I'm fighting off a bug. So hopefully, this is going to come through okay here.
In our last 10-K, we disclosed that we had a $10 million-plus deal that was running in March and April. At the time of the earnings call, we were delivering on the deal and still had execution risks on performing. So we declined our point further on the deal until now.
Aviron Pictures was our movie production partner on this initial transaction and the After movie was the goal to promote. We also improved concept with another production company for the movie Unplanned and for a time was in the top 10 rated movies. Both of these successful movie campaigns further suggest that our vertical approach is working. It also help confirmation of multiple new customers confirms that our strategy is working. So I'd like to take the opportunity to now contextualize these deals against our evolving products and strategy.
The mainstay of our traditional business is simply delivering advertisements on mobile devices with tight selection criteria around location and consumer attributes. Post campaign, we deliver analytics reports that give further insights into targeted customer attributes and how we've affected them through advertising. We sell directly to brands and to marketing agencies.
But we knew we could do more. So we incubated a program within the company to