Cinedigm Corp. (NASDAQ:CIDM) Q3 2019 Earnings Conference Call - Final Transcript
Feb 13, 2019 • 04:30 pm ET
Certainly. (Operator Instructions) Our first question comes from the line of Austin Moldow from Canaccord Genuity. Your question please.
Hi, thanks for taking my questions and congrats on a nice quarter. So, I want to start out with a question about your user base, which you said is 2.4 million. I know there are lot of different channels and a lot of data feeding into that number, but I am wondering if you could maybe walk us through qualitatively what you know? I am kind of interested in hearing maybe what -- which distribution platforms are bringing in the most customers or maybe the best -- the most viewers and the best viewers with a lot of engagement who are viewing for a long time whether it's the OEMs or AVOD or direct, just kind of any behavior characteristics that you can share would be super helpful?
Right, thanks Austin. This is Chris. I will have Erick Opeka, our President of Networks is here to answer that question and again I will just caution that we got to be just a little bit careful in terms of confidentiality and disclosure, but he'll do his best to answer your question.
Sure, thanks. Hi, Austin. So, without sort of talking about specific activity on certain platforms, because clearly we can't disclose that information, what I can tell you is on a sort of segment basis in terms of growth and engagement, we see the digital first linear and in particular OEM integrations for digital linear are tending to scale the fastest and represent the largest and fastest growing portion of that number. And we really look at that and say that, that's driven predominantly by these things being baked into the firmware of television. So there is no apps to install and users can start consuming immediately. Following that AVOD platforms like Tubi and others tend to drive a quite a bit of consumption just due to their very large scale installed base. So that's give you a little directionality there.
That's super helpful. Thanks for that. And if you don't mind commenting on the monetization or maybe just sort of comment where we are, I know it's de minimis basically as of last quarter. Are you seeing that ramping on schedule or is there still sort of a time period for it to -- for engagement to take off before you start meaningfully monetizing from here?
Well, I think it would be helpful to give sort of a sense on the monetization cycle on any of these platforms. It varies from platform-to-platform, but generally speaking we see from launch typically it takes 30 days to 60 days for our content channels and so forth to flow all the way out to the entire addressable base. So, a lot of these platforms are very careful to test with the small footprint or one channel of users and then it flow. So it typically can take up to 60 days to be fully addressable.