Perion Network Ltd. (NASDAQ:PERI) Q4 2018 Earnings Conference Call - Final Transcript
Feb 13, 2019 • 10:00 am ET
Yes, thank you. (Operator Instructions). We'll take our first question from William Gibson with ROTH Capital Partners.
Hi, Doron. So, a little more color on the publisher network. Is that growing or what are the trends there?
So, publisher network definitely growing. That's one of our main KPI. It has to do with two efforts; one effort is towards the Tier 1 publisher and other effort is Tier 2, 3. We definitely looking to enhance the publisher networks more on what we call the local geo-targeting as required from the campaign we are activating.
Thanks. And basically for your Tier 1 and 2 accounts, how do they measure their return, because you are crossing basically across all the avenues here of getting the message across. Is there a particular measurement or criteria that they're looking at?
You are talking about the publisher or the advertiser?
Actually, now I switched to the advertiser on that question?
Okay. So when it comes to the advertising -- advertiser first where we need to follow common KPIs that are in the industry. It's click through rates, it is the ability of the videos. One of the unique thing that we developed with one of our customer, it's called CPAT. It's very useful indicator, which is cost per attention. It's one of the indicator that combined a lot of others into one factor which we are measuring at the end of every campaign and shared it with our customer.
Thank you. And then just lastly, do you think that's it for impairment charges or is there any potential for more this year?
So, you know, let me put it this way. We are doing this measurement on a yearly basis. We did it this time and the fact that we didn't announce impairment, it means that we are definitely fine.
(Operator Instructions). We'll take our next question from Juan Noble with Taglich Brothers.
Hello and thanks for taking my questions. I'd like to know last year, MakeMeReach has obtained the Google Premier Partner Badge. I was hoping that you could explain the specific benefits associated with this and could you give us a sense of your growth expectations for this segment now that you're in the US?
So first and foremost, at this point, we are mainly doing our efforts in Europe when it comes to MMR and we about to launch the MMR condense or incorporate into what Undertone is offering in one holistic offering, which I described during the call, which is very much there since Synchronized Digital Branding, so the synchronization is going to be with social and display social from the MMR site and the display it from the Undertone site. Now to your question, so we are expecting definitely that this would be an impact on our revenue in 2019 that is doing through Undertone. In terms of the relationship that we announced with Google, so the integration is definitely there. We are now working with initial customer developing