World Wrestling Entertainment Inc. (NYSE:WWE) Q2 2017 Earnings Conference Call - Final Transcript
Jul 27, 2017 • 11:00 am ET
had hoped. So we have been working hard at that and we have seen, obviously a lot of blue-chip partners now understand our brand. And if you look at across television, in general, prime time television, most of that product is kind of TV 14 and even TV MA. We remain one of the few opportunities that is TV PG. So that has resonated really well, particularly as brand safety has become a conversation in the marketplace. So really great success for us and we are really proud of the roster of advertisers and sponsors that we are bringing onboard. So we feel very good about that and we will continue to push on that front. Separate and apart internationally, we have talked quite extensively about the amount of video content that's consumed outside of the U.S. for WWE and we see that as an opportunity as we have really not been able to secure as many sponsors globally as we would like and feel really good about bringing Lagardere onboard. They are very well known internationally for the ability to bring opportunities to the table. So we are feeling good about going after the ability to monetize outside of the U.S. on that front as well.
Great, very helpful color and looking forward to checking out The Mae Young tournament in the next couple of months. I appreciate it.
Thank you. Our next question comes from Evan Wingren of KeyBanc Capital Markets. Please go ahead.
Thanks. Can you just give us maybe some anecdotal updates on how the localization efforts are going internationally and how your fans are responding to those?
Anecdotally, I mean Sunday Dhamaal, which is our show with our partner in India, Sony, we had a version with our previous partner, as you probably know, Zee TV sold Ten Sports to Sony. But on a kind of hourly basis, it's our most watched shows. It's a one hour show in both English and Hindi at different times, so it's terrific. And Vince mentioned that we are -- our plans are to do more of those. We have one in the Middle East. We are working on a different one with another partner. So, we just think that these really localized versions of the shows helps drive to the core shows and just helps broaden the audience. So, it's been a real big win for us.
Yes. And then I guess just more broadly, average paid subs, the growth of them have generally been decelerating throughout the year. What levers, I guess, do you think that you guys still have to pull to reaccelerate growth?
Yes. I mean, I think, for us it's always going to be the same levers. It's the content both new content that we are creating as well as the excitement around the core storyline in Raw and SmackDown that then drives to our pay-per-view special. So, that's always going to be big. So we are going to keep investing in the core