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$NLSN has launched Nielsen Mobile Video Performance, a video performance evaluation solution for IP-based video content delivery. Nielsen Mobile Video Performance evaluates streaming video quality on mobile and WiFi networks and rates individual players on the factors which contribute most to positive customer experiences.
$NLSN said Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa. $NLSN appointed Kelvin Watt as Regional Managing Director of Nielsen Sports in Africa and the Middle East.
$NLSN launched its Nielsen Marketing Cloud in APAC. Nielsen Marketing Cloud begins its APAC expansion in Hong Kong with enterprise client Television Broadcasts Limited, the largest TV broadcaster in Hong Kong. Nielsen Marketing Cloud anticipates additional APAC market launches in the near future.
$NLSN completed its acquisition of Visual IQ, a provider of Multi-Touch Attribution modeling of advertising on digital platforms. Visual IQ will operate as a stand-alone business unit within $NLSN’s Marketing Effectiveness segment. The company will continue to operate from its headquarters in Boston.
$NLSN entered into a definitive agreement to acquire Visual IQ, a provider of multi-touch attribution modeling of advertising on digital platforms With this, Nielsen will acquire Visual IQ's MTA software platform, along with underpinning data, technology and intellectual property. The deal is expected to close in Oct 2017. Terms were not disclosed.
Performance management company $NLSN has decided to partner with clypd, a platform for television networks, to offer a fully integrated TV-targeting solution to the advertising sector. The solution is expected to benefit marketers, agencies, buying platforms and publishers.
Performance management company $NLSN said fuboTV has selected its Cloud-based Data Management Platform to power fuboTV’s addressable TV advertising capabilities. Under the agreement, Nielsen will provide deep consumer analytics around its subscriber base, besides audience segmentation, modeling and targeting services.
$NLSN, information and data firm, has acquired vBrand, an Israel-based technology startup, which developed a learning-enabled platform to measure brand exposure and impact in sports programming. vBrand will be integrated into $NLSN to spruce up the company's existing flagship sports products, Sport24 and Social24. Financial terms are under wraps.
Performance management firm $NLSN has expanded its multi-year collaboration with grocery retailer ALDI. The deal will enhance delivery of integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Nielsen will be ALDI's preferred data and analytics provider.
$NLSN has tied up with Chinese e-commerce firm JD.com for the collaborative launch of a Multi-Touch Attribution (MTA) offering in China. As part of the deal, both companies will jointly market the MTA offering to help marketers better determine the effectiveness and return on investment of ads both in and outside of JD.com.
$NLSN said podcasting company Panoply Media has selected the Nielsen Data Management Platform to power in part its Megaphone Targeted Marketplace. $NLSN will provide Panoply with consumer insights and audience segmentation, enabling its advertising partners to tailor their messages to specific podcast audiences and increase campaign performance.
Performance management company $NLSN has expanded its partnership with Tennis Channel, a cable TV network for sports, by including Nielsen's National TV Ratings service in the multi-year agreement. The rating service will give Tennis Chanel full flexibility in analyzing viewership information and program performance.
Performance management company $NLSN has launched Target Group Performance Analysis, an innovation evaluation framework designed for FMCG manufacturers to accurately predict the viability of innovations. It also provides insight into the potential of an innovation within specific consumer segmentations.
$NLSN has launched a truly open, cloud-based and highly scalable technology platform for FMCG companies, claimed to be first in the sector. The Nielsen Connected System is designed for decision-makers across the FMCG and retail industries to foster collaboration and align organizations to achieve sustained and profitable growth.
FOX Sports subscribed to $NLSN’s National Out-of-Home Reporting Service. The multi-year agreement provides the FOX Sports broadcast network, FS1, FS2 and FOX Deportes with program and commercial ratings for live through live plus 7 days of time-shifted viewing. FOX's NFL regular season saw a 16% lift from out-of-home measurement among adults 18-49.
Trax and $NLSN announced an alliance that will provide the fast-moving consumer goods (FMCG) industry with unprecedented shelf insights. This alliance, which will first service the U.S. market, is expected to grow to global markets in the future. Through this alliance, a new, joint-solution known as Shelf Intelligence Suite will be created.