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In the US, $MKC is on track to reduce its non-working media by 20% in 2016 versus 2015 and increase its working media by 12%. Across all markets, the company is shifting its marketing towards more high ROI digital marketing. The company has lowered its planned increase in brand marketing for 2016 from an increase of $20MM to an increase of $15MM.
Well this is big! I don’t know if it’s someone’s monopoly or genuine excitement, but either way, $CSX is up 23% after market closed. I heard some activist investor is going to blow big money into CSX Corp. Anyone mind explaining?
After so much controversy and family issues in $VIAB over the recent months, Paramount brings in some good news. News is that they signed a $1 billion deal with Shanghai Film Group and Huahua Media. The material impact to Viacom however is still uncertain.
Looks like Uber will be paying $20 million to settle a US Federal Trade Commission lawsuit. FTC accused Uber of false and misleading claims about driver pay and stuff. Uber however neither denied nor admitted and will just be paying the $20 million.
$C gets hit with a $25 million fine for spoofing charges. Interesting! This is the first time a bank has been hit with such charges.