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$FRAN said in 1Q16, e-commerce sales grew 38% to $5.2MM. This increase was principally due to higher traffic and conversion rate. Gross profit, as a percentage of sales, decreased approx. 100BP to 46.3%. The decrease was due to a 60BP decline in merchandise margin and 30BP of occupancy costs deleverage.
Unicorn Frappuccino. The latest hit from $SBUX. Can't wait to see how this will affect its results.
At what point should $AMZN consider a stock split? $1000 per share seems pretty high.