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Neely Tamminga of Piper Jaffray asks about the problems encountered in the decision to increase choice count. $EXPR said it was more of a process problem. The company strategically increased its choice count to deliver more frequent units but it saw a dropoff in sales. This led to a lack of clarity in the assortment.
$EXTR has been on an interesting uptrend, fundamentals kinda tricky but solid technical. Earnings 5th