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$ACXM said it has deepened its partnership with $TWTR with a new research initiative called Offline Sales Impact (OSI). $TWTR's brand advertisers will be able to measure the offline sales impact of their campaigns, using a test and control approach alongside Twitter's specific KPIs. The joint measurement study will deploy as pilot in March 2016.
$GOOG’s Waymo accuses Uber of stealing its intellectual property. Startup Otto, which was recently acquired by Uber, also named in the lawsuit. Stage set for another dramatic legal battle!
We all knew $VALE CEO Murilo Ferreira was going out soon, but now I hear he has no idea who will succeed him!
$JCP, another traditional retailer that just shocked us with its biggest number of store closures.