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Technology company $PBI said it has launched a large-scale advertising initiative for the brand. The creative platform for the campaign is Craftsmen of Commerce. The multi-channel campaign includes 30 and 60-second TV spots, online video, digital marketing, branded content, social amplification and a web experience.
The latest earnings report by $VZ shows how it is losing customers despite offering the unlimited data plans, a record for the company.
$BEBE is closing down all its stores by the end of May.
$WFC agreed to hike its payout in a class-action settlement over unauthorized accounts by $32 million to $142 million for its retail sales practices. The settlement will now include customers who were impacted as early as May 2002.